A small business has three basic strategies to drive revenue. They can be sales, market, or product-led. Each has it their sweet spot.

What if you could create additional value for your product or service in the mind of your customer so you could charge more and that it would cost you nothing, would you be interested?

Have you ever felt overwhelmed with tasks? Have you ever woken up in the middle of the night fretting over the next day’s tasks you have to accomplish? What if there was a better way to organize all the task you need to perform. Well, there is.

In June 2018 the US supreme court upheld a lower court’s ruling that the state of South Dakota could force the online retailer Wayfair, a retailer with no nexus (physical location) in the state to collect sales taxes.

Consumers are predictably irrational especially when it comes to customer satisfaction. In fact, when you pay has more to do with customer satisfaction than what you pay.

Consumers have been conditioned to focus more on what they are spending than on what they are buying. Consumers buy things today not because they need them, but because they are convinced that they can get it for a great price.

One of the biggest obstacles that prevent a buyer from making a purchase decision is the fear that they will pay too much. From the seller's perspective, there is also the fear of pricing a product or service too high or low leaving money on the table.

Misclassifying an employee as an independent contractor can prove to be a very expensive mistake for a business.

Many clients I speak to are looking for home run or flagship clients. Their logic is since it takes effort to sign up a new customer, why not sign up a few large customers vs. many small customers? However,

Many clients I speak to are looking for a home run or flagship clients. Their logic is since it takes the effort to sign up a new customer, why not sign up a few large customers vs. many small customers? However,