Start Your Thing Podcast

Start Your Thing Podcast


The Importance of Legal Knowledge on Your Business

August 07, 2016

  Rachel is a business lawyer turned business coach, intellectual property strategist, and the creator of Small Business Bodyguard. In 2013, she created the Small Business Bodyguard: Cover Your Bases, Cover Your Assets, Cover Your Ass. This game-changing legal resource has been called “fun and engaging” by New York Times bestselling author Chris Brogan and a “graduate-level course on how to build a strong foundation for your business” by CEO of OurDeal, Kyle Durand. Rachel is known in the legal industry and beyond for being an innovator and master of productizing services and creating high-quality, high profit products. SBB and the other legal kits she has created have been transformative, generating half a million dollars in revenue in just two years and serving 1,700 small businesses around the country. And she achieved those results with almost no active marketing because she simply didn’t have the time (she literally launched SBB with a newborn in her arms). Click to tweet: @RachRodgersEsq advice to change the world: "Stop hiding.". #startyourthing #podcast Listen to the full interview here: http://stitcher.com/episodelink   What You’ll Learn in This Interview (with timestamps so you can jump forward) 01:17 – The story behind Rachel's journey in the law school 02:20 – How her she made the transition 0452 – How she started selling services online 07:18 – How she started her company “Small Business Bodyguard” 10:20 – How she offered her services in the beginning 11:34: – How she pondered of providing a better solution 12:01 – How her first attempt turned out 13:00 – Why she had to change her business structure 14:25 – What process she had in shifting her business' name 16:16 – What doubts she had after the change 18:13 – Why having legal knowledge is a must 20:30 – How her clients are a living proof 22:29 – How she became someone really unique 24:10 – How some of her colleagues attacked her 25:43 – How she reacted on those attacks 26:13 – What vital lessons she had learned after 31:12 – How her first class trips taught and motivated her 36:58 – Why she now takes first class trips 38:45 – Why you should stop cultivating negative thoughts on your head 41:29 – How her former mindset has been changed too 43:04 – Why jealousy is sometimes healthy for you Episode tweetables: [Tweet "A business is your biggest asset. @RachRodgersEsq @immoniquewelch @startyourthing #business #asset #startyourthing #podcast"] [Tweet "It's not about pleasing everyone. @RachRodgersEsq @immoniquewelch @startyourthing #people #pleasing #startyourthing #podcast"] [Tweet "You're not gonna be the size you are today forever. @RachRodgersEsq @immoniquewelch @startyourthing #change #startyourthing #podcast"] Resources Mentioned: 4-Hour Workweek by Tim Ferriss Way to Connect with Rachel:  smallbusinessbodyguard.com : Exactly what you need to do to get your business up & running and your profits up & raining. Resources to Help You Start Your Thing: [Book] Start Your Thing : A step by step gameplan for Introverts who want to take action on their ideas. [Quiz] Is now the right time to Start Your Thing? Click here to find out! Kickstart your business idea with free training: Learn how to create a product that people actually want to buy The Start Your Thing eCourse: Create, launch and sell your idea in 90 days or less. Subscribe to Start Your Thing!       LOVED this conversation? Join #TheStartersClub for more interviews, strategies and LIVE conversations with our guests from the show. Sign up here [activecampaign form=14]