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Ben Perove from InternetMoving.co drops in for some advice on kicking off his new business. We talk WordPress, content marketing, startups, validation and a lot more.

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[powerpress]

• 
  
• Adam Franklin from Bluewire Media
  
• Dan’s Analytics post on Bluewire Media - 5 Analytics reports for Content Marketers
  
• Business growth podcast with Spencer Shaw
  
• Our efforts to target agencies broken down in whitelabel failure
  
• Dan on the Matt Report WordPress challenge podcast
  
• WP Valet
  
• WP Engine
  

The notes below are a combination of advice and ideas.

Dan

• 
  
• There is a huge need and market for this service
  
• Content, particularly podcasting is for the long term
  
• WP Curve actively refers people out for site migration
  
• High stakes and one off is risky – recurring could be regular referral from partners
  
• Good one off pricing means great options for affiliates
  
• Create a landing page that taps into fears and provides options for people interested in content (not ready to buy right now) and people ready to buy right now (buy now button)
  
• Video looks cheap ditch it and your copy doesn’t tap into fears
  
• Fill it with social proof and remove any anti social proof
  
• Having 1 partner tells me you aren’t a serious business you are better off having none
  
• Site is slow – it’s a big priority to eat your own dog food, so make sure it’s fast
  
• Do 5 free projects (ideally some for influencers), do an amazing job and grab powerful testimonials
  

Content Ideas

• 
  
• A lot of opportunities available – tap into fears around moving websites and create an extremely comprehensive site migration guide
  
• Focus on deep fears, for example – sites going down, emails missing or losing business
  
• Get input from influencers, put a small summary post together with a specific call to action to download the full guide
  
• Put readers on a sequence as well as your mailing list
  
• Consider a way of creating ongoing content so people stay on your list and think of you when they are finally ready to move their site
  

Product offering

• 
  
• Responsiveness - Can you get a text message for urgent emails or if sites go down? Can you offer 24/7 coverage?
  
• Partnerships - look to build a steady stream of partnerships with web designers, hosting companies or service providers like us
  
• Affiliates - Well suited to affiliates. A lot of companies would be happy to refer this work for a $50 one off payment. We would, if we knew you would do a good job
  
• Influencers - Start from day 1 working on influencer partnerships
  
• Consider specializing specifically in WordPress
  

Alex

Questions

• 
  
• Who are your competitors and what do they charge?
  
• Are there any value adds that you can make recurring?
  
• How many migrations have you done and can this business be scaled?
  

Observations and feedback

• 
  
• Your site was slow as a wet week when I took a look at it
  
• ‘Downtime is not an option’ is great, the blah blah section – not so great
  
• Be more specific about plans and hosts to limit your risk
  
• We don’t do this work for a reason…
  
• Shorten your sign up flow – it’s ridiculously long,  get a small commitment first
  
• The signup flow is way too technical, for example: What access level do you have at your current host?* What OS runs in your environment?* What type of server(s) are we migrating from?* Make this easy for me – I want to move from  GoDaddy to WPEngine
  
• Use name, email, phone number and offer a free web migration consultation
  
• When you offer a flat rate service, you don’t need to frontload this information
  
• Your site is WAY TOO SLOW! It took at least 20 seconds to get to payment page…
  
• Don’t chase agencies!
  

• 
  
• Check out StartupChat.co and if you use iTunes leave us a review here
  
• If you use WordPress, check out WP Curve for WordPress support
  
• Check out InternetMoving.co and leave a comment below with feedback