In today’s episode I sit down with Alice Rossiter, Founder and CEO of Alice’s Table. Alice’s Table brings women together to learn new skills, and live a social and creative lifestyle through the art of flower arranging. Events are hosted at top restaurants and bars offering a night out with a twist. Alice’s Table works to empower women to create a community that prioritizes living well and working hard. After working at multiple startups Alice realized that there needed to be a flexible career opportunity for women and set out to start the sustainable option she saw missing in the marketplace.   In this episode, Alice shares among other things:                 What is work-life balance?                 How growing up at the intersection of creativity and business affected her life                 What most people misunderstand about the term ‘lifestyle-business’                 The traits of successful event hosts                 Using metrics to drive decision making                 How she goes about the hiring process Links from this episode:                 Lean In                 Article in Brit + Co                 Fanzcall                 The Hard Thing About Hard Things                 Alice’s Table on Twitter                 Alice’s Table on Facebook                 Alice’s Table on Instagram                 Alice’s Table on Pinterest If you liked this episode: Follow the podcast on Twitter Subscribe on iTunes or your podcast app and write a review Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com