Today, we’re diving deep into YouTube.

I have always been a fan of YouTube as a public storage location for videos that my clients and students create. 

But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move.

If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conversation with Erin Busbee.

Over the last six years, Erin has grown her YouTube Channel to more than 325 thousand subscribers. Think about that for a moment. 325-thousand. That’s a lot of subscribers. And a lot of impact. And a lot of time.

There are two things we talked about that I can’t stress enough - that we have to be so very focused on our audience, really dialed in, and once you figure out what your audience needs to hear, then you create the systems to make videos that tie into your message. 

Here's what you'll learn in this episode:

*The one question you can ask yourself if you're trying to figure out your next path

*What is affiliate marketing?

*Erin's content creation process

*What you can outsource - and why you should

*What YouTube is prioritizing and pushing right now

*Four things you should focus on if you're going all in on YouTube right now

Here are links mentioned in this episode:

*Get Erin's Wardrobe Basics Checklist here

*Check out Erin's YouTube Channel here

*Want to learn more about the Video Bootcamp? Click here for details

*Get Cheryl's Video Hacks series delivered to your inbox. Sign up here

*YouTube.com/CherylTan

*Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it.*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

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