Sports Medicine Broadcast
TikTok and the AT with KP
TikTok always ended up showing me stuff I did not want to see, so I deleted the app. Meanwhile, KP, AKA Kyle Parkison, is amassing quite a following and positively impacting the world using TikTok.
Why do you use social media for sports medicine?
Started it for fun and advocacy
A lot of students and people did not know All of the things we do as Athletic Trainers.
TikTok has a lot more random followers
TikTok would be the only one if I had to choose.
Those videos are about ten seconds to a minute long.
A lot of people know and follow me…
It is kinda weird
I am outgoing but people outside of my circle following and recognizing me was just weird.
What have you taken from Social Media
I have been using it for about 6 years.
I have taken a lot of ideas from others
How has it helped?
Free stuff for the kids
Advocacy
Has it been harmful or negative for you at all?
My wife and I have had a few conversations about it, but she actually is pretty helpful in making videos.
How do you manage a video per day?
Some are 1.5 hours
Some are 30 seconds
Some are 6 seconds
I keep the app open while recording the long videos and just lock the phone until it is time to record again.
Which platforms do you use and why?
I use:
IG
TikTok
YouTube shorts
TikTok is easily my favorite
What has your HR or legal department given you for guidelines?
Our admin team was 100% supportive
None of them really knew what is going to happen
Make sure you ask and keep open communication.
I ask parents before posting ones with student-athletes
What connections have you made through social media?
Several brands have sent me things or given me discounts for making videos.
Lots of student-athletes in the surrounding area have connected with me.
Contact us:
KP – Kyle Parkison
Twitter: https://twitter.com/MonroeCentralAT
IG: https://www.instagram.com/monroecentralat/
TikTok: @MonroeCentralAT
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Frio Hydration – Superior Hydration products.
MioTech – meeting all of your sports medicine supply needs
PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free
Donate and get some swag (like Patreon but for the school)
DragonflyMax – one-stop EMR
HOIST – no matter your reason for dehydration DRINK HOIST
MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second year free, and support the podcast.
Marc Pro – Use “THESMB” to recover better.
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