At the intersection of sports and business sits Mississippi State University’s associate extension professor of economics and online marketing coach, Dr. James Barnes. Dr. James Barnes is a Storybrand Certified Marketing Guide, the Director of the Bricks-To-Clicks Marketing Program at Mississippi State University, a youth basketball coach, and an author. Drawing upon his unique expertise and easygoing attitude, Dr. Barnes makes room for a conversation that explores the parallels between sports and business, shedding light on the importance of perseverance, a positive mindset, and the transformative power of marketing in today’s fast-changing economy.

In this Sports Backdrop episode, we discuss:

• The three feelings in sports and business (we have a podcast about this very topic here)
  
• Practice and business success: “Repetition is the key to learning”
  
• The role of perseverance, with a nod to the Buffalo Bills
  
• The changing face of youth sports today
  
• The significant rise in college applications
  
• Mississippi State University and other state colleges
  
• “If you don’t know what else to do, work hard.” -James Barnes’ father
  
• The worrying trend of blame culture in sports and its wider implications
  
• The rise of entrepreneurial college students with side hustles
  
• The impact of AI across diverse industries
  

Connect with Dr. James Barnes: Bricks-To-Clicks | Podcast | LinkedIn | Twitter

Learn more about Mississippi State University: website | Niche profile | CE, Marketing & Sales

Wrapping up:

• digital sports media brand for entrepreneurs engaged in sports: SportsE
  
• want to create impactful content: KazCM
  

Social media:

• Eric Kasimov: LinkedIn | Twitter 
  
• KazSource: TikTok | YouTube
  
• SportsE: Instagram | Twitter
  

Related content to “Mississippi State University + Dr. James Barnes | Education, Youth Sports, and Marketing Insight”:

• AthMindset | Dr. Jessica Bartley, Director of Mental Health for Team USA
  
• Sports Matterz | John Wooden Stories as Told By Steve Lavin
  
• Creating Fulfillment Through Content | Content Matterz
  
• From The Players| Jayda Coleman | Three Time National Champion and Oklahoma Sooner
  

Two current projects:

• We published a book! Check it out on Amazon: Altered State of Affairs
  
• Short-form video production: KazCM
  

Credits:

• Listen on: Apple Podcasts
  
• Listen on: Spotify
  
• Music by AlexGrohl from Pixabay
  

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