Branding is a big topic with many gurus claiming to have all the answers on how to do it right. Austin Franke, founder of WooPunch, says those gurus are wrong, and he has the data to prove it.

In this episode, Austin shares his contrarian views on branding, marketing, business growth, social media, and why listening to your favorite guru might cost you your business.

Listen now to learn:
• How you can build a brand that changes your customers’ brain pathways.
• Why customer loyalty is not the way to keep your brand alive.
• How to prioritize relationships in your business.
• Why social media isn’t helping you grow your business.
• Why the customer persona is a terrible business practice.

Important Links & Mentions

Austin Franke’s Website

The Ehrenberg-Bass Institute

Participate in our Community

Subscribe to the Solopreneur Success™ Podcast
Never miss an episode with a free subscription on your favorite podcast player.
Subscribe to the Solopreneur Success™ Podcast

Get the Transcript and Much More With a Free Membership!
Members of the Solopreneur Success Connections™ community always get the latest podcast transcript free. Plus they get live business training from leading experts and exclusive member benefits and resources inside our exciting business-building community made especially for solopreneurs!
Get Solopreneur Success Connections™ Membership

Follow Solopreneur Success™ on Facebook
Comment on your favorite episodes and get new episode updates on Facebook.
Solopreneur Success™ Podcast on Facebook

Solopreneur Success™ Podchaser Page
Did I earn a quick 5-Star click for this podcast from you on Podchaser?
Please leave a rating!
Solopreneur Success™ on Podchaser