Working with retainers can mean much more than a method of billing clients for longer-term projects. According to conversion optimization specialist Ben Froedge, well designed retainers can maximize your income, promote income stability and strengthen long-term client relationships, too.

In today’s episode, Ben gives an in-depth primer into retainer use cases, the procedures leading up to a retainer, and how to expand a retainer to take full advantage of its capabilities.

In this episode you’ll hear about:

• The difference between heatmaps and analytics.
  
• The best steps to take when setting up a retainer for a client.
  
• Why referring a client to someone else could be best for your business.
  
• The importance of delivering more value than you’re being paid for.
  
• The simplicity – and importance – of A/B testing.
  
• Why you should be a partner, not a commodity.
  
• How to structure retainers.
  
• The value of once-off free services.
  

Important Links & Mentions

Ben Froedge’s Website

Ben Froedge on LinkedIn

Ben’s Article on Retainers

Nick Disabato’s Website

Nick Disabato’s Draft Consultancy

Google Optimize

Visual Website Optimizer (VWO)

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