We talk a lot about restaurant trends on the Social Restaurant Podcast. From consumer demand for ‘farm to table’ options to the shift towards fast casual to how restaurants are using content marketing strategies, our guest and his brand have eme

I love my kids, but sometimes they can be the pickiest of eaters. And when they’re not happy with the menu, my wife and I hear about it to no end. As a parent, I can tell you first hand that it’s always a challenge to find good, healthy food th

How important of a role does brand play when growing a franchised restaurant system?  And, what about content marketing? My guest this week believes this all works together to create a key formula that is critical to success. And in his system, he sit

The media landscape has fragmented in a big way. And because of this, what used to be a clear process for creating PR ad media relations outreach campaigns has also shifted.  What is your brand to do in when the public now has so many media sources whe

The “Farm to Table” movement is on just about every restaurateur’s mind in 2014. Consumers are demanding things like organic and locally grown produce, grass-fed beef and free range eggs. And yet, not many chains have figured out how to ex

Most restaurant holding companies grow by blowing out a popular concept and then acquiring concepts to add to the mix. My guest this week has taken this model, spiced it up with a little bit of Carolina BBQ expertise and flipped that model on it’s h

As a marketer by trade, the power of branding has always fascinated me.  But for multi-unit restaurants, developing and stewarding a brand is a very serious business. From internal communications to marketing to the local restaurant environment, stron