Talking everything Social Media, Tech & Online Marketing.  Covering pertinent social media news, and Craig’s weekly Random Resources!

Broadcast Summary:

• 
  
• News Desk – Chey talking about the perils of too many photos on Facebook pages loosing friends, non-existent video ads on Facebook, Facebook acquiring Mobile Technology, Tech Crunch article on Twitter buying Carrencan, Zinga’s ongoing shake-up, Google Search updating, Yahoo continuing to shop, and Facebook introducing restaurant booking functions from your phone;
  
• Random Resources – Craig talking about Facebook News Feeds developments;
  
• Random Resources – Chey mentioning Julian Assange’s forthcoming question and answer via Surf Coast News.
  

CRAIG:        Welcome to Social Media Pulse on this Friday afternoon. This is a show where we talk about everything tech, online marketing and social media. You are listening to Craig McCarthy and Cheyanne Ainsworth, and we are going to have a lot of fun this afternoon. How are you going, Chey?

CHEY:         Very well, thank you, Craig.

CRAIG:        That’s good. It’s great to be back.

CHEY:         Yes. We had a week off.

CRAIG:        Yes. We did. Yes. And it’s great to hear Sue and Belinda again for the last couple of hours.

CHEY:         Yes. I haven’t actually had time to listen in. I’ve been flat out getting ready for the Social Media Marketing event that we’re holding here tomorrow.

CRAIG:        Absolutely. It’s all happening.

CHEY:         It certainly is.

CRAIG:        Is that …

CHEY:         Prob…

CRAIG:        Is that your phone or my phone? What’s going on in here?

CHEY:         It’s mine. It’s probably another person calling in the day before the event, saying ‘oh, can we get a ticket?’. No. They are all sold out. You’ll have to book in for next weekend. Sorry guys!

CRAIG:        Yes. Absolutely. So yes. Come down.

CHEY:         Why do people do that? They leave it until the day before.

CRAIG:        Yes. Human nature maybe …

CHEY:         Yes.

CRAIG:        Something like that. But yes. Come on next weekend because we are going to do it again.

CHEY:         We are.

CRAIG:        Yes. Are we going to do the same content? Or are we going to …?

CHEY:         Yes. Same content.

CRAIG:        Yes, yes. Fantastic.

CHEY:         Might be different people. We might actually have somebody else Google+-ing us and …

CRAIG:        Great.

CHEY:         And doing some stuff.

CRAIG:        Yes.

CHEY:         And yes. But other than that, the same type of content. Yes.

CRAIG:        Ok. So the event is part of the Small Business Festival that’s going on here in Geelong and Melbourne.

CHEY:         Yes, and Victoria.

CRAIG:        And Victoria tomorrow.

CHEY:         Yes. Lots of them.

CRAIG:        The workshop’s held here at the station at Pulse.

CHEY:         At 94.7 The Pulse.

CRAIG:        Yes. Absolutely. And what’s the name of the event?

CHEY:         It’s Social Media Marketing for your business.

CRAIG:        Excellent.

CHEY:         Mmm.

CRAIG:        Yes. So if you can’t make it tomorrow or you have missed out on tickets, then come along next Saturday …

CHEY:         Yes.

CRAIG:        Have a look at EventBrite. You can get tickets on EventBrite.

CHEY:         Correct. Or from PageOneWebStudio.Com.

CRAIG:        Mmm. Very Good.

CHEY:         Yes. Ok, enough Promo. How’s your week been?

CRAIG:        Um. It’s a good question. [both laugh]

CHEY:         Caught you off-guard.

CRAIG:        You did catch me off guard. I’m trying to think of …

CHEY:         Did you get up to much?

CRAIG:        Not really.

CHEY:         It’s been a nothing week, hasn’t it?

CRAIG:        It has been a bit of a nothing week. I’ll tell you what? How’s the weather outside now? Isn’t it beautiful?

CHEY:         It is. It was absolutely gorgeous on Sunday. I was in the backyard. Paris (the cat) …

CRAIG:        Yes.

CHEY:         Lying out there on her stomache in absolute awe of the sun. It was, you know, she was just out there for hours. And you could see her turn when the sun was moving.

CRAIG:        Yes.

CHEY:         It was like well she wants to get as much of it as she can.

CRAIG:        Yes. That’s the life, isn’t it? The life of a cat.

CHEY:         Oh. Cats’ life.

CRAIG:        .. in the sun.

CHEY:         Oh, yes.

CRAIG:        Yes.

CHEY:         Yes. And I think it was Monday. It started to rain again, and it just teemed down in the office, and I couldn’t believe it. At one point I was on the phone and I couldn’t hear the person on the other end of the line because it was hailing.

CRAIG:        Yes.

CHEY:         Yes. And then we got some more sun, and today we’ve got sun.

CRAIG:        Today we’ve got wind too. I drove round the Bay, and this is why caps all over the Bay here in Geelong. It’s all happening out there.

CHEY:         Oh, yes. It is. It’s August. We’re going to be coming into – for our International listeners, we’re in Winter at the moment.

CRAIG:        Yes.

CHEY:         And Spring is only round the corner. And I’m looking forward to it.

CRAIG:        Fantastic.

CHEY:         Mmm.

CRAIG:        Can you just entertain the listeners for a minute …

CHEY:         Yes.

CRAIG:        While I go onto our website and check what we talked about 2 weeks ago?

CHEY:         [both laugh]. I think we were talking about Twitter.

CRAIG:        Ah. Twitter.

CHEY:         Yes. I think we were talking about …

CRAIG:        Twitter Analytics?

CHEY:         Yes. Twitter Analytics.

CRAIG:        No, no. That was the week before. So that was Episode 34 – Twitter rolls out new Analytics.

CHEY:         Ok.

CRAIG:        Facebook campaign results we spoke about in last week’s show.

CHEY:         Oh, yes. That’s right.

CRAIG:        Yes.

CHEY:         You were talking about localization of Facebook ads that you’ve been running.

CRAIG:        That’s right. So the running ads in Warrabul and Kolak and here in Geelong. And I’m running ads down in Torquay at the moment. It’s great.

CHEY:         Nice.

CRAIG:        Yes. So yes. Go to SocialMediaPulse.Com if you want to listen to Show number 36 from 2 weeks ago.

CHEY:         Yes. So this is Show 37.

CRAIG:        Yes. Show 37. We are doing great. Who would have thought.

CHEY:         Yes. I know.

CRAIG:        We’ve really got to do our show intro though.

CHEY:         I know. This is terrible, isn’t it? Actually I wrote a blog post today (on Cheyanne.com.au) …

CRAIG:        Was it a rant? I saw something about a rant.

CHEY:         It was a little bit of a rant. It was – and I shouldn’t say it was a rant. It was more of an acknowledgement and being very open about a conversation that I had with a mentor this morning, and it was – we were talking about video. And I don’t walk my talk in this, in this area. I tell people that video is the way to go. But I don’t do it myself. And so basically I sat down and had a bit of a think about things, and went back to the first video I ever uploaded to YouTube, which was 7 – 6 years. Coming up to 6 years ago.

CRAIG:        Wow.

CHEY:         And I thought about the reasons why I did what I did, and why I stopped. And so I thought no, I will get back on it. So my 30 day challenge for September is …

CRAIG:        Of course.

CHEY:         to do a video blog every day.

CRAIG:        A video blog every day?

CHEY:         Yes.

CRAIG:        It’s ambitious.

CHEY:         It is.

CRAIG:        It’s ambitious.

CHEY:         And yes, my butterflies in my tummy start happening.

CRAIG:        Yes.

CHEY:         But it’s got to be done. I’ve got a few video projects coming up, and I think that getting the skates on and just jumping in front and doing it is the best thing to do.

CRAIG:        Right. Are you litereally talking about putting rollerskates on and filming yourself?

CHEY:         Of course I … No.

CRAIG:        No. Ok.

CHEY:         I could though.

CRAIG:        You should. That would be funny.

CHEY:         That would be an interesting one. Well I have asked my blog readers to give me any sort of questions or topics or anything that they’d like me to talk about because I haven’t put a plan in place yet. So yes.

CRAIG:        It’s funny you should …

CHEY:         Maybe you should put a request in.

CRAIG:        Maybe I should. Yes. I was – I went rollerskating myself a few … Well quite a few months ago now down at Rollaway New Town.

CHEY:         Yes.

CRAIG:        There was actually a guy doing a selfie while he was skating around. It was fan … good idea, I think.

CHEY:         Yes. Absolutely.

CRAIG:        Good on him. So there you go. You go down to New Town, put your skates on and then just do a video blog while you’re skating around. I’d be impressed with that. That would be pretty cool.

CHEY:         Ok. Cool. Well put your request in and I’ll see what I can do.

CRAIG:        Ok.

CHEY:         Just not in writing!

CRAIG:        You – I mean it’s video blogging is awesome. So we’ve spoken about, you know, James Schemko’s owner racecourse is, you know, an awesome strategy for getting your content out there on Social Media and connecting with people and …

CHEY:         Syndicating.

CRAIG:        Syndicating across all platforms, especially YouTube. YouTube is such a powerhouse.

CHEY:         Yes. Well I actually mentioned James in my blog post because after the first video I did, the next video was a video I did to James for application into his mastermind. And I didn’t have time to get on the computer and write it in, and there was a deadline on it. And I went ‘bugger it’, I’ll just do a video. Sent it through. And yes. Then I did some other stuff, but you’ll have to read the blog post to find out the whole thing.

CRAIG:        Yes. Very good. I did video blogging for – I think it was – I was doing 1 a week, and I ran it for a couple of months. And then just got too exhausted.

CHEY:         Oh, really.

CRAIG:        I mean it got to the point where I needed to systemize it and that was on MonkeyBuild.com when I was running that blog. And also, you know, my 30 day challenge this month was to blog post every day (which I haven’t done). The last week was an absolutely. The last one week was an absolute flop as well. But, I mean, it’s such – it is a big commitment and you really have to manage what you you and how much you are going to bite off, so …

CHEY:         Well I’ve got 2 weeks to get myself organized.

CRAIG:        Yes.

CHEY:         So I thought if I put it out there and get myself on to it, then there’s a better likelihood of it happening.

CRAIG:        Yes.

CHEY:         Than just silently going ‘oh, I’ll do that. I’ll do that’.

CRAIG:        Yes. Absolutely. Oh, yes. You’ve got to do it. It’s great. I found when I was video blogging that it would take me a week because you’d spend, you know, an hour preparing what you are going to talk about. You’d spend another hour shooting all types of videos as you go over and over it. You’d spend another hour editing it, and then you’d write it up and – I mean you’ve got your team to do a lot of that …

CHEY:         Yes.

CRAIG:        And outsourcing it is really the key. If you are going to do it for business, you really want to outsource most of the grind work.

CHEY:         Yes. Exactly.

CRAIG:        And just quickly and easily jump in front of your iPhone or go to someone who prepares videos, just go to their office once a week. Jump in front of their video camera and just take a quick …

CHEY:         And just on that note, here at 94.7 The Pulse, they will have their TV show starting first week in September, and all of it is being done here. Produced. Edited. And everything through Diversitat, so I know that they run different courses if anybody’s looking at wanting to get into film and video and editing and production.

CRAIG:        Yes. I believe they are shooting all the footage. The class here. Out and about and in Geelong  and also here at the station. Filming all the footage.

CHEY:         Yes.

CRAIG:        That’s exciting. I’ll be tuning in to that.

CHEY:         I reckon we both will be, yes.

CRAIG:        8pm on a Friday night. First Friday in September.

CHEY:         The 6^th of September. I think that was the date.

CRAIG:        Sounds about right.

CHEY:         Yes.

CRAIG:        Fantastic.

CHEY:         Check it out later.

CRAIG:        Ok. We should really get on with the show.

CHEY:         Ok.

CRAIG:        What’s coming up today?

CHEY:         We’ve got the News Desk. Then I think we’ll banter on about something.

CRAIG:        I want to talk about the Facebook News Feed.

CHEY:         Ok. Yes.

CRAIG:        I don’t know if you saw this. This is Hub Spot put this out just a couple of days ago. It’s a crash course on the Facebook News Feed.

CHEY:         Well it’s funny, because the Facebook News Feed people are saying ‘it’s all changed, it’s all changed’, and I’m like oh ours changed about a month ago. So is this another change? Or is this other people just catching up?

CRAIG:        Yes. Right. This one – this article is talking about – Zuckerberg made some big announcements to the change in the News Feed in March. So I  imagine this has been rolling out for the last few months.

CHEY:         Yes. And actually the guy that designed the News Feed has just gone across to Instagram.

CRAIG:        Oh, really?

CHEY:         Mmm. Yes, he’s heading up their product department.

CRAIG:        There you go. That’s fantastic.

CHEY:         Early News Desk.

CRAIG:        That’s great. Can you just say something else for, like, a couple of seconds while I dial something in?

CHEY:         Gosh. Ok. Well, I think…

CRAIG:        And that’s long enough. Thanks very much. You are listening to Chey and Craig. Stick around. We’ve got lots of fun coming up.

[THEME TUNE MUSIC and pause]

CRAIG:        And we’re just back for a bit. Can you now say something else.

CHEY:         Oh, really. We’re back just for a second are we? Are we trying to connect to the internet here.

CRAIG:        I’m a little bit all over the show today. I’m not sure what’s going on.

CHEY:         Oh, look. It’s Friday afternoon. Everybody’s either at work, finishing up or just about to. They’re tidying their desks and ready to go home. Or they could be already in their car on their way home and they are very happy just to sit and listen to us banter on about online marketing, internet and gadgets and tech, and social media.

CRAIG:        Absolutely. We love it. Ok. I’m right now. Here we go.

[THEME TUNE MUSIC and pause]

CRAIG:        Welcome back to Social Media at The Pulse on Friday afternoon. Now we are about to go to News Desk, but Chey I want to say something first.

CHEY:         Sure.

CRAIG:        I’ve got some exciting news. Have you seen the Tile Lap?

CHEY:         Oh yes I have. I haven’t downloaded it, but …

CRAIG:        Yes.

CHEY:         Yes, I did see it and read – I can’t think what it was.

CRAIG:        Yes. So it’s a little tile that you can buy at the moment for, like, $19 and you can put it on your dog, on your keys, on your phone and then you can go onto your iPhone. If you are searching for it, you can make it beep if you are close to it, or you can make it show up on a map where it’s located.

CHEY:         So – was this a sponsored ad I might have seen if they’ve been – have they been doing some sponsored posts?

CRAIG:        They have been – they are everywhere.

CHEY:         Yes.

CRAIG:        They have got a lot of Facebook advertising going on, and they have a lot of remarketing going on. So as soon as you go on their website you will start seeing them everywhere. So yes. If you want to see an example of good remarketing, then go to TheTileApp.Com. Check out their website and then you’ll notice that they will be showing up everywhere all over your computer.

CHEY:         And guys. I know you are listening, so can you please just put that in Dropbox for me?

CRAIG:        Ok. That’s my bit of news for this week. Chey, what have you go?

CHEY:         Well it’s been 2 weeks, so we weren’t on last week. And I don’t think – I think we were talking about it in Show 34. Oh no, 33. That I was going up to Melbourne to see a show and participate in the Twitter VIP night. Kavalia. So when you said remarketing, they are doing a hell of a lot of remarketing as well. So another example of that. But I’m actually going to talk more about that in the next segment. Can we get the News Desk over and done with?

CRAIG:        Sure.

CHEY:         Yes? Do I get a ‘ta-da’? We haven’t done that one yet?

CRAIG:        Do you? What?

CHEY:         Go on. Give me a choice!

CRAIG:        You want a ‘ta-da’?

CHEY:         Yes.

CRAIG:        Hang on a minute. Let’s see what we can find.

CHEY:         And not your ‘bop-bow’.

CRAIG:        Yes. I fell on the toilet one I gave you.

CHEY:         No. I don’t want the toilet flushing.

CRAIG:        Ok. All right. What about this one? Hang on. It’s going to be fast, so get ready. Here we go. This is the News Desk.

[Gun-shot noise]

CRAIG:        Double-barreled gun shot. Go for it.

CHEY:         That’s just a reminder that we need to do that too.

CRAIG:        Yes.

CHEY:         Ok. So first up on the News Desk. Uploading too many photos to Facebook makes people like you less – a study finds. Now I got this from Petapixel.com, and I know that people out there have been waiting for all sorts of statistics now that there’s so much data available. But a scientific team have put together reasons why people stop following, unfriending you and those sorts of things. And it used to be whinging and whining and now it is too many photos. So too many selfies probably. Maybe that’s why the Gen Ys don’t like Facebook anymore. I think there was an article that came out this week called ‘I’m 13 and I haven’t signed on to Facebook’, or something. Or ‘I don’t like Facebook’ or something along those lines. So this study – it’s a collaboration between 4 UK universities. It’s titled ‘Daggers Delight’ and the disclosure and liking in Facebook. The effects of sharing photographs amongst multiple known social circles offers concrete proof that oversharing can actually harm your relationships. A comment they made was ‘our research found those who frequently post photographs on Facebook risk damaging real life relationships’, explains lead author Dr David Houghton. This is because people, other than very close friends and relatives, don’t seem to relate well to those who constantly share photos of themselves. There you go.

CRAIG:        It’s a fair call.

CHEY:         I’d say it’s a fair call too.

CRAIG:        Yes.

CHEY:         More on Facebook – non-existent video ads could be a $1B business next year.

CRAIG:        Non-existent?

CHEY:         Yes. Facebook video ads don’t exist yet.

CRAIG:        Ok.

CHEY:         But Morgan Stanley is already a buyer. It’s analysts thinks the ads will be an instant hit, and could end up generating $1B for the company next year, commanding 1% of the US TV ad market. Sorry, ad budget. So Facebook Video Ads which were supposed to be out this summer (as in US summer, which is right now). We reported on this I’m tipping 6 months ago.

CRAIG:        Ok.

CHEY:         And said it was in the pipeline. What’s going on. Sort of thing. But it’s yet to appear. So Morgan Stanley is primarily basing its guestimates on reports from Bloomberg, the Ad Age, not by taking in to advertising the ads performance, which means that these projections are even more speculative than most predictions are.  Ok?

CRAIG:        Right.

CHEY:         So there you go. That’s what I mean by non-existent.

CRAIG:        You’ve got to love it.

CHEY:         Somebody wants it.

CRAIG:        Can I jump in there?

CHEY:         Yes.

CRAIG:        And just say something that’s a little bit funny?

CHEY:         Are you going to try to be funny?

CRAIG:        Do you know McCarthyism? If you look up McCarthyism in the – in Wikipedia – it stands for making accusations with no data or no, you know, no basis or grounding.

CHEY:         And that’s why it’s your surname?

CRAIG:        That’s right. Maybe it is! Yes. No. It was actually a guy in the States. A politician in the States back in the ‘70s who did not good things. So …

CHEY:         Oh, ok. McCarthyism.

CRAIG:        McCarthyism, yes. All right. Get going.

CHEY:         All right. Another one from Facebook. It has acquired a mobile technology. It’s a speech translator developer. I don’t know about you, but I have friends in Japan and so when I see their news feeds it’s in Japanese, which comes up on my computer as, you know, the little boxes. So I can’t actually read it until I transfer. Sorry, until I change my keyboard over to a Japanese keyboard, and then I go in and look at it. Right? So then everything on my page turns to Japanese. So

CRAIG:        Right.

CHEY:         Everything. I can read in Japanese on their pages, but when I see it I can’t do it. So when I read this I went ‘speech translator, ok.’ Maybe we could actually then – there’ll be a speech button or something like that and instead of reading it you could actually hear it, which would be fantastic. Maybe the car industry could get involved in that too. Hint hint.

CRAIG:        So do you – so you – if you switch a – if you plug a different keyboard into your computer, it then changes the computer language?

CHEY:         No. My computer. Sorry, my keyboard is wireless, so I go in and change the setting to a Japanese …

CRAIG:        Right.

CHEY:         On Facebook. Yes.

CRAIG:        Oh, ok. Right.

CHEY:         Yes. So until . But when you type in – oh, I can’t type Japanese, so I can’t respond to them. I usually just respond to them in English.

CRAIG:        Right. Very good.

CHEY:         Ok. So back to this update. Facebook has acquired mobile technologies, a developer of voice recognition and translation tools. The 2 companies announced this late Monday. The terms of the deal were not immediately disclosed, but it was founded in 2001. It’s called Gibago. It’s an App for the iPhone and Android that the company describes as the worlds’ first speech to speech translator on phone that runs online and even offline. The company will join Facebook at its headquarters in Menlow Park. So that’s interesting. Tech Crunch. Great article this week was Twitter buys open source training company, Marrencan, to power Twitter University for Engineers. I think this is just awesome. And that’s a pretty long article. If you are interested in it, I’ll put it up on Social Media Pulse. Now Zinga – we were talking about Zinga a little while ago, but Zinga’s management shakeup is now under CO matric means. So that was only just a month ago, and announced the new CEO, which was a former Microsoft Executive Don Matric. And he’s cleaning house at the moment, so that’s going to be interesting to follow and see where people head to from Zinga. Google Search gets even more personal. I noticed this when a lovely friend of ours posted yesterday on Facebook, that she noticed in her promotions tab on Gmail that there was now ads. Have you seen that?

CRAIG:        I have not seen that. Let me have a look at that.

CHEY:         Ok. Have a look. It could be going out to different – at different levels, and those sorts of things, but Google now fans have been hoping for a desktop version of the intelligent and mobile personal assistant. And now, well, it still isn’t quite here, but something similar is coming to desktops, smartphones and tablets in the US next week. The company is rolling out new update to its search engines that gives users quick answers, so it’s almost like becoming a search engine within a search engine as such. To personal queries. For instance when their next flight leaves, or when a package is due to arrive, you know, made into the search bar and if the info is in your Gmail, Google Calendar or Google+ accounts, the relevant answers pop up at the top of the search results. So as I said it’s like a search engine within your own person search engine type sort of thing. So that will be interesting. And Maya at Yahoo – she’s still shopping. She’s buying up all sorts of stuff. She’s bought Rock Melt. I don’t know if you’ve used Rock Melt before?

CRAIG:        No.

CHEY:         Ok. And this has been told that she gobbled it up. Reported to have paid $70M for Rock Melt and it is – Oh, I used Rock Melt probably. It’s a bit like Bottle Nose. I used it a good couple of years ago, and yes. It’s basically – go and have a look at it if you want to know about it. There you go. There was something else that came up on Facebook yesterday that I forgot to put in here, which is that they’re developing the facility – sorry, the function to book in your restaurants from your phone. So again, just brings to light why small businesses need to have Facebook pages. Full stop.

CRAIG:        Absolutely.

CHEY:         Ok?

CRAIG:        Speaking of voice recognition and translation. I noticed WhatsApp this week have now introduced voice recording.

CHEY:         Yes.

CRAIG:        So you can record someone. You can record a message and send it to someone. Some interesting things they say about that is it should help boost popularity into parts of the developing world where, as an alternative to typing on English-style keyboards, they reckon people will pick that up and use that. Also markets where literacy is low. They think that’s going to be popular. One thing also that’s good about it is you can see when it has been listened to, so you can listen back to your recording once you record it and send it. You can listen back to it. You can also see if it has been listened to.

CHEY:         Oh, ok. How long is it? Has it been given a timeframe, like recording-wise?

CRAIG:        There is no duration limit on voice messages currently.

CHEY:         Wow.

CRAIG:        Yes. So you can record as long – or you can sing a song if you like. Or you don’t.

CHEY:         No. I’m thinking that maybe, you know, mobile phones can divert their number to their SnapChat account and people can leave messages for them.

CRAIG:        Yes. Could do that. It would be interesting to see how people use it. If people do pick it up.

CHEY:         I think your girls use it, don’t they?

CRAIG:        S…

CHEY:         A lot. Sorry?

CRAIG:        They use SnapChat, not WhatsApp.

CHEY:         Oh, ok.

CRAIG:        Yes.

CHEY:         Got you.

CRAIG:        Yes.

CHEY:         All rightie. Well, there you go.

CRAIG:        There’s so many.

CHEY:         There’s the news.

CRAIG:        Thanks, Chey. Stick around. You are listening to Social Media Pulse on Friday afternoon.

[THEME TUNE MUSIC and pause]

CHEY:         And welcome back to 94.7 The Pulse. You are here with Craig and Chey and we are talking everything social media, online marketing, gadgets, technology. Anything to do with the online world.

CRAIG:        Especially Facebook. We love Facebook.

CHEY:         Yes. Now what article there have you got there?

CRAIG:        Ok. I’ve just posted this on our Facebook page so if someone wants to look up the article and follow along with us, check out the Social Media Pulse Facebook page. This is a crash course on the Facebook News Feed produced by Hubspot.

CHEY:         Hubspot’s fantastic.

CRAIG:        Hubspot’s fan – it’s a great little report they’ve produced and they are giving this away free, so check it out. I’m going to just go through a quick summary of it. So basically they are talking about changes that Zuckerberg has introduced in how he does the News Feed. Zuckerberg has …

CHEY:         No. Just Zuck.

CRAIG:        How Zuck … How the Zuck has changed his News Feed, and then also there’s some – so then it talks about how Facebook works out what to put into your News Feed which is important as a marketer or as a business owner, because you want to know how to best get your information into peoples’ News Feeds.

CHEY:         Correct.

CRAIG:        So back in March, he said they were going to make the biggest change to the News Feed in Facebooks’ 7 year history. He emphasized that they want to give the worlds’ best personalized newspaper was their angle. They were going to change the News Feed, or they have changed the News Feed in 3 particular ways to make it more visually engaging to give people a choice of different fees. So that’s both feeds from friends and feeds from businesses, and feeds – news feeds. That sort of stuff. And also they wanted to make it more mobile consistent across different platforms. So when they talk about visually engaging, they have put a lot of effort into making pictures stand out more. You would have noticed over the last few years. They’ve enlarged them. They’ve enhanced them. So they’ve really made images that you put stand out, especially what they’ll do if someone likes your business page now is they’ll not only show your logo. They’ll show your header image. So they’ll show someone likes – one of your friends likes a particular page, it will come up with the image, it will come up with images of people who also like it, and it will show your header image. So make sure you have a very good, high quality, header image that mentions what you do …

CHEY:         Yes.

CRAIG:        Suggests what people should do with you – you know. That just sounds silly.

CHEY:         Yes.

CRAIG:        That’s all right. We’ll keep going. So they’ve obviously introduced videos now. And they are going to put more emphasis on videos. So videos stand out a lot more than they used to. They used to be a lot smaller. Now they are making them bigger. What they’ve done with choice of different feeds is the idea is that peoples’ news feeds should include a mix of content from family and friends as well as news and information from pages of business and public figures that they follow. Zuckerberg noted that currently 30% of the content in the news feed is content from Facebook pages, as opposed to individual users. So they’ve obviously ramped that up a lot. You know a year ago you would have seen most of your news feed would have been friends, friends news. They’ve really ramped up the percentage of pages and businesses and that sort of stuff.

CHEY:         Well it’s got its own algorithm. You know? If – it’s …

CRAIG:        It has. I’ll talk about the algorithm in a minute. There’s some interesting stuff in here. And all – the third thing they said they want mobile consistency. So they wanted Facebook to have the same look and feel across all devices. One thing they did to make that is they have brought the left-hand menu accessible on all devices. So when we are talking about the News Feed, this is – Facebook have openly shared information about their – how they algorithm works. Facebook uses the algorithm called Edge Rake.

CHEY:         Yes.

CRAIG:        And I haven’t seen much about Edge Rake, about people talking about it and that sort of stuff.

CHEY:         Oh, look. Murray Smith (if you go to her blog) – she talks about Edge Rank a lot. The same with – who else were there. Brian Sollace. Guy Kawasaki.

CRAIG:        Oh, yes. Ok.

CHEY:         Yes. So…

CRAIG:        So here’s what Hubspot have summarized from what Facebook have shared. There’s basically 3 main areas that they look at. They look at affinity, so they look at how closely you are related to …

CHEY:         The page.

CRAIG:@     The page, that’s right. So they will only put a page or people into your news feed if you interact with them, or – let me say, they are more likely to put people and pages into your news feed if you interact with them.

CHEY:         Correct. So if there is somebody that you like their posts or their pictures or you comment on their posts or pictures, be it a personal page or a fan page, that is likely to come into your feed more so than somebody elses.

CRAIG:        Yes.

CHEY:         I think the other thing is that when you hover over the like button, you can ask for it to be put into your feed. But then that algorithm still attaches itself to what you are talking about now, as in if you interact with it and engage with it.

CRAIG:        Yes. Facebook also looks at the weight of a – based on how many likes and comments that a particular article or a post will get, so they give it a weighting factor based on the engagement. They also look at time decay. So they are not going to post old stuff in your news feed necessarily.

CHEY:         No.

CRAIG:        So they are looking to give you fresh stuff that’s popular across – that people find popular and also is associated to what you’ve previously engaged with.

CHEY:         Yes.

CRAIG:        So how does News Feed select stories? The average person has 1500 stories a day that could flow through their feed. However Facebook sifts those and tries to present about 20% of them. About 300 stories a day.

CHEY:         Yes.

CRAIG:        So here’s another number of factors they look at. They look at the last 50 people you interacted with.

CHEY:         Ok.

CRAIG:        They look at – they do some story bumping, so sometimes they will repost a story that they think is more relevant to you that maybe happened an hour ago or 2 hours ago back into your feed because they think its more relevant than what they’ve actually got to serve up.

CHEY:         I think you might want to see this.

CRAIG:        That’s right, yes. They found that they got better engagement in those posts when they did bumping. They look at public popularity, which we spoke about. Who likes a post, particularly if your friends like posts, then they will serve that up to you. They look at post hype, so they look at the type of content you’ve interacted with most in the past be it photos, videos, that sort of stuff. So how do you optimize your News Feed? How do you optimize for the new News Feed? Publish visual content. Photos generate 53% more likes than the average post.

CHEY:         But not too many of them, because then people don’t like them.

CRAIG:        That’s right. Not too many selfies of yourself because then people don’t like you. With the emergence of photos only feeds (so they are talking about possibly you being able to select a feed of photos only) coming up in the future. So …

CHEY:         Its almost like Google where you can click on, you know, web or images or video or, you know. Whatever it be. It’s sounding pretty familiar there.

CRAIG:        It is, yes. I mean Google+, when you look at Google+ on you iPhones that’s images. Heavy on images only. Right?

CHEY:         Oh, big time.

CRAIG:        Not just images only, but one interesting thing the Hubspot has started doing. If they put a link to the website. Instead of putting the autogenerated website small image and metacaption – it’s often metatags that comes up automatically – they’ve started just putting an image in and then they’ll put the link in the text in the status update. Have a look there.

CHEY:         Ok.

CRAIG:        It’s not good radio, me showing you a bit of paper with comparison of – but basically what they are saying is if you can put a bigger image in, that can work better for you than just putting the website link in.

CHEY:         Absolutely. Mmm.

CRAIG:        Mmm. Ok. The main takeaway here is to start thinking about visuals that you compare with advertisements, so they are also saying that visuals are important for advertisements. So we spoke about having video ads. They are coming up as well. And also they are talking about having visual only ads, so less emphasis on the copy and more emphasis on image. So if you can pair visuals with your advertisements you are more likely to get shown up in peoples feeds in the new Facebook. It talks about – because its hard to get – can be often hard to get in peoples feeds, often you are better off focusing on your evangelists. So people who love your brand and find you remarkable and share updates with their own friends. You are better off targeting those types of people and giving them content and information that directly targets them. And finally, its all about sharing compelling content. So your content really needs to stand out from the crowd, because as we spoke they give – Facebook give a weighting on popularity of your posts. And they will aggregate the most shared content from a publisher including the logo alongside your header. So Ithink there’s lots of stuff in there, and I think this News Feed is going to keep changing and changing.

CHEY:         Yes. And I think I was – I can’t remember if I was saying in a break or before on the show that the product developer that took on the old timeline, or what we see as the new timeline – he’s now moved across to Instagram. And there’s been a few people that have been Facebook, dedicated staff that have now moved across to Instagram (which I think is fantastic). And yes. I think Instagram has got a long way to go, and very smart buy,

CRAIG:        Mmm. Interesting. So if you want to read more about that, check out our Facebook page. There’s a link there, and stick around. We’ve got more to come.

[THEME TUNE MUSIC and pause]

CRAIG:        Welcome back to Social Media Pulse.

CHEY:         You are here with Craig and Chey on this lovely Friday afternoon.

CRAIG:        Beautiful Friday afternoon. Unless if you are listening the show on YouTube –

CHEY:         YouTube?

CRAIG:        YouTube? iTunes.

CHEY:         Maybe one day.

CRAIG:        Yes. Maybe one day.

CHEY:         Ok. Now I’ve just found something in my news feed that I thought would be pretty relevant to surf coast and Geelong readers, so I’m just going to find that again.

CRAIG:        Great,

CHEY:         And it’s in relation to politics actually. And here we go. Surf Coast News. If you don’t follow them on Facebook, you should. They always seem to be updating. I know the Geelong Addy does, but I sort of seem to watch the Surf Coast pages a fair bit. So – and here we go. Of course I can’t find it when I need to, but it is coming here soon. Here we go. No. Here we don’t go.

CRAIG:        That’s all right, Chey. We’ve got a minute, you know? I’ll hang on.

CHEY:         Yes.

CRAIG:        Surf Coast news I’m finding it on Facebook myself.

CHEY:         Yes. I’m not getting an update here.

CRAIG:        That’s ok.

CHEY:         Here you go. I’ll just read it out. Julian Assange is ready to answer your questions at tonights’ hangout after 3 weeks of hectic online activity at Our Say headquarters, asking the tough questions and debating the real meaning of transparency and justice. Julian Assange is ready to answer all of your questions. According to the Our Say website there is 17,349 votes have been cast on the best of 775 questions that have been submitted to their website. The 5 most popular questions from their partnership with Deacon University will be put to Mr Assange at the evenings’ online event. And there he is. So just head over to SurfCoastNews.Com.Au and you will be able to get in on that Hangout and find out more about Julian Assange’s answers.

CRAIG:        All right. Well I’m actually just putting that up on our Facebook page. So check out our Facebook page as well. Have a good week, Chey. I’ll see you next week. Thanks for listening everyone.

CHEY:         Cheers. Bye!

[THEME TUNE MUSIC and pause]

End of Transcription: 00:36:44

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