Talking everything Social Media, Tech & Online Marketing.  Covering pertinent social media news, and Craig’s weekly Random Resources!

Broadcast Summary:

• 
  
• News Desk – Chey talking about Pinterest use as a teaching resource, Yelp mobile app for iPhone, hackers using Zeus Virus to create bogus likes and followers, Google introducing native translation to Google+ on desktop, Google Map App development news, Facebook introducing Page Admin ‘pages to watch’ monitoring system for competitors, and Facebook simplifying ad targeting with android apps;
  
• Random Resources – Craig talking about Hootsuite;
  
• Random Resources – Chey mentioning a new App she likes called ’Good Habits’.
  

CRAIG:        And welcome to Social Media at The Pulse on this Friday afternoon. My name is Craig McCarthy from TouchDownMarketing.com and I’m here with Cheyanne Ainsworth from PageOneWebstudio.com, and this is a show where we talk about how best to use social media and online marketing to grow your business. It’s great to see you again, Chey.

CHEY:         How are you doing, Craig?

CRAIG:        Yes. Very good. I haven’t seen you since …

CHEY:         Saturday last week.

CRAIG:        Saturday, yes. Your great … how did you …

CHEY:         Event.

CRAIG:        Event go?

CHEY:         Yes. Look. It was fantastic. You were there. Thank you for giving a great presentation to our attendees.

CRAIG:        You’re welcome.

CHEY:         We had some great feedback. Everybody enjoyed themselves. Everybody learnt a lot, and yes. It was a packed day.

CRAIG:        Mmm. It was great. So it was part of the Geelong Small Business Festival down here, and it was held  – we – you held the event at the …

CHEY:         At The Pulse.

CRAIG:        At The Pulse in one of their training rooms.

CHEY:         Which a lot of people didn’t know about. They didn’t know that The Pulse has, you know, certain facilities here. So there’s production and filming and, you know, there’s all sorts of courses that happen here with Diversitat. And the training rooms are fantastic. They’ve got computers and overhead and, you know. Everything is available. And yes, a few people commented that they didn’t realize how much – how many facilities we have.

CRAIG:        Mmm. I didn’t realize either. There’s at least half a dozen training rooms back there.

CHEY:         Yes.

CRAIG:        Which fantastic.

CHEY:         Yes.

CRAIG:        It’s great facilities, so come down, check it out while you are down here. Become a subscriber to the station to keep Pulse Community Radio going.

CHEY:         Yes. But yes. Great day had by all. We had some lovely catering brought in by the girls down at Gobble, and a big thank you to them. They always do some. They always do great catering.

CRAIG:        Yep.

CHEY:         Yes.

CRAIG:        Great. Yes, you had a full house. You sold the event out, which is very exciting.

CHEY:         Yes. Sold out pretty early.

CRAIG:        There was – the room was full of business owners, and …

CHEY:         Small and large.

CRAIG:        Yes. All had their own websites and websites built on different platforms and different stages of build. And yes. But all keen to learn more about social media, how to use social media best for their business.

CHEY:         Yes.

CRAIG:        I talked about Analytics because I love Analytics.

CHEY:         Yes.

CRAIG:        So I quite enjoyed that. And Alycia came from Bizz3228.

CHEY:         Yes, from  – well here business is BusinessPerformanceHQ.com.

CRAIG:        Yes. It’s great. So she talked about productivity and tools.

CHEY:         Twitter and tools and integration of different things. And yes – blogging and all sorts of stuff. Yes.

CRAIG:        I like how she presented straight from her iPad.

CHEY:         Oh. Look, there was – [cough] – Excuse me.

CRAIG:        Still got that cough?

CHEY:         Oh. I think I’ve got my husband’s cold that he picked up last week.

CRAIG:        Oh, right.

CHEY:         Which isn’t too nice. And – but what I was going to say was there’s a eBook called ‘iPad Only’, and she’s – Alycia’s been going through that, and it’s how to work your business purely from your iPad. So I’ve purchased it. I haven’t had a look at it yet, but I think that’s pretty high on the priority list so would like to be able to do a lot more from my iPad than at I currently do.

CRAIG:        Mmm.

CHEY:         Mmm.

CRAIG:        That’s interesting. I’m at a junction at the moment whether to buy a new MacBook, a mini MacBook or an iPad, so …

CHEY:         Yes.

CRAIG:        So I need to look at that again. What was that called?

CHEY:         It’s called ‘iPad Only’. I think that when I’m using. When I’m interstate or when I go away the iPad is enough, but if I want to do any type of recording or filming or anything like that I need other things, and that’s where a MacBook Pro or something comes in handier than what an iPad does because you can’t stick a USB podcaster mike into it or anything like that. So…

CRAIG:        Yes.

CHEY:         Yes. Look, there’s pros and cons to, you know, whichever way but I would like to work more from an iPad than what I currently do.

CRAIG:        It was great what Alycia was doing, because she was able to not only, you know, show her presentation straight from the iPad, but also people wanted live demonstrations of the different. You know?  What was happening on Twitter at the moment, so she was basically (you know) go straight over to Twitter and have a look at Tweets…

CHEY:         Yes.

CRAIG:        So you can do a live demo straight from sim card.

CHEY:         And actually you did a demo straight from your iPhone as well, so that was just the adaptor that you used.

CRAIG:        Yes.

CHEY:         I borrowed it. Thank you. I’ve got it in my bag and I’ll give it back to you.

CRAIG:        Sure.

CHEY:         And so you were able to do live demos straight from you iPhone as well, which was great.

CRAIG:        It’s great for a social media class.

CHEY:         Yes.

CRAIG:        Absolutely. What’s on the show today, Chey?

CHEY:         Well News Desk, as per usual. And then I’m going to talk 30-day challenges.

CRAIG:        Oh, fantastic. Love. We love those here.

CHEY:         Yes.

CRAIG:        Once – we’re a week away from another new – a new 30 days upon us.

CHEY:         We are. So I thought I’d catch everybody up on what next month is all about.

CRAIG:        Yes. Excite. It’s great. I’ve ordered my tile this week.

CHEY:         Oow. Have you?

CRAIG:        Yes. So if you don’t know what I’m talking about when I say ‘ordered my tile’, go to the … listen to our show last week.

CHEY:         It’s Episode 37.

CRAIG:        It’s Episode 37 on SocialMediaPulse.Com. Or even go to our Facebook page, because we put a link on our Facebook page to the – it’s called ‘The Worlds’ Largest Lost and Found’. TheTileApp.Com. And it’s a little – I guess it’s a GPS sensor that you can attach to anything, be it a cat or your keys or your computer, and then you can go onto you iPod and you can look at a map and you can look up where it is. And if it’s out of range of your iPod, you can use friends’ iPods to see if it’s near them, which is great because I’ve got a friend who has a dog who keeps – this dog keeps going missing.

CHEY:         Well I was – I posted something like that this morning about my cat, Paris and Hank. I think Hank has decided to get over the fence and go through the doggie door for next door neighbors, and he just finds himself a nice spot to curl up in. And the neighbor wandered in after doing some shopping and saw Hank just leisurely lying on the couch there.

CRAIG:        Right.

CHEY:         Yes. So. And the other night he didn’t come in until about 3.30 in the morning. So I thought I wouldn’t mind getting one of those cat GPS/Camera or a CatCam.

CRAIG:        Yep.

CHEY:         That actually films where my cat – you know, where he’s gone.

CRAIG:        Yes.

CHEY:         Paris just plays roly-poly in the backyard and is very much a home body, but Hank. I don’t know how far and wide he goes. So…

CRAIG:        Right.

CHEY:         Yes. That would be interesting if I got one of those I think.

CRAIG:        Interesting.

CHEY:         Mmm.

CRAIG:        On today’s show I’m going to talk about -  because I love tools, and social media tools – I’m going to talk about Hootsuite.

CHEY:         Mmm. Ok.

CRAIG:        I’ve actually…

CHEY:         One of my pet peeves. I can’t stand it.

CRAIG:        Oh, really? Ok. That’s all right. We heard – what did we hear about from … Sprout Social?

CHEY:         Yes. Sprout Social.

CRAIG:        We heard about from Alycia on Saturday.

CHEY:         Yes.

CRAIG:        So I’m going to have a look at that next after I’ve finished with Hootsuite.

CHEY:         Yes. I text Sprout Social over Hootsuite the other day.

CRAIG:        Did you?

CHEY:         Yes.

CRAIG:        If you want to follow along and look up Hootsuite, I just used Hootsuite to post on our Twitter page, Facebook page, Google+. I like that it does Google+. And LinkedIn. So there’s a link on all of those pages.

CHEY:         So you’ve got the same text and same link going out to every single platform.

CRAIG:        Yes. That’s right.

CHEY:         An absolute no-no.

CRAIG:        You’ve got to test through these thing.

CHEY:         Well, yes. There’s better ways to schedule other things so that you’ve got different texts for different posts, but they – you know they are Evergreen so you can use them at all different times.

CRAIG:        Yes. And what else was I going to say? Yes. So stick around. What – I was going to say something else. That’s right. I forgot. Stick around there’s plenty more coming along. You are listening to Social Media at The Pulse.

[THEME TUNE MUSIC and pause]

CRAIG:        Welcome back to Social Media Pulse on Friday afternoon.

CHEY:         It’s a pretty cloudy Friday afternoon, isn’t it?

CRAIG:        Where there’s a way to show gloom.

CHEY:         It’s a bit Glum. I think, you know, Spring is just around the corner and I can’t wait for it, but …

CRAIG:        I love Spring. How much do you love Spring?

CHEY:         Oh. Absolutely. I love it. I love seeing the little lambs down at the farm. They run around and they click their back feet together, and they are just gorgeous.

CRAIG:        I love just going for a walk and, you know, smelling the … waking up and smelling the roses. All right. Enough of this. Let’s go straight to the News Desk. Chey, what’s going on?

CHEY:         Ok. First thing on the News Desk is that there’s now teachers on Pinterest. What Pinterest have done – they’ve teamed up with some Elementary School Teachers to launch Teachers on Pinterest, and it’s a hub where you will find all sorts of things that you need for lesson plans for different grades and, you know, different classrooms. You know, like decorating ideas, topics. All sorts of stuff. And so basically tons of these teachers discovering how to, you know, share ideas with other teachers on Pinterest. So they’ve said that there’s basically 500,000 education-related ideas are pinned every day on Pinterest. And that was a – an annual study done. I can’t remember what the company was, but basically they are saying that Pinterest is in the top 5 of professional development websites for teachers. So I reckon it’s just, you know, off social media for business and those sorts of things. People from an educational point of view – it’s interesting to see that Pinterest is the big winner in probably the top 4.

CRAIG:        So they are actually promoting Pinterest use within the classroom. Is that right?

CHEY:         Well teachers and other teachers using Pinterest for boards for different grades and for different topics and, you know, different resources that teachers can use, so I reckon that’s fantastic.[coughs]. That’s basically, if you are a teacher, this is how you can actually join in. You follow Teachers On Pinterest and start pinning on the boards. You can also comment and mention your colleagues on pins to start conversations. You can send a pin, so find helpful pins and send them to other fellow teachers. You can share a blog post with your colleagues if you think that they will be interested in Pinterest as a teaching resource. So there you go. That was a different way to use the platform than what I’ve seen, but if it helps education and our young ‘uns in the system, I reckon it’s a good thing. Now Yelp. Yelp App – specifically from the iPhone. You can now post reviews straight from your mobile device, right? So Yelpers, I know that it’s a very, very big platform to be used in the US. It’s not as big here, but it’s catching. You can now contribute useful, funny, different sorts of reviews straight to the Yelp Mobile Application. And it’s not on Android yet, but it will be soon. So you don’t have to wait until you get home. This is what the Desktop App used to do. So you used to have to wait until you got home for Yelp and then put your review in on desktop. Now you can do it straight from mobile, so I think that’s a great upgrade for them.

CRAIG:        Absolutely.

CHEY:         Yes. Now hackers have been using a virus to create fake likes and followers on social media. This is not unusual. But there’s a – it’s a Zeus virus (ZEUS), and it creates bogus likes and followers that – across all, so it goes across Facebook, Twitter, Instagram and different social media sites. The scheme is aimed at making products more popular. Obviously. That’s the only reason most people do them. Do it, I should say. So basically, social media has become increasingly more important in shaping reputations of people and businesses and that sort of thing. Hackers are using their skills to create these false endorsements and it’s … You know, there’s batches. You know if you look up by Facebook likes or by YouTube views or YouTube subscribers or things like that, you will actually find that there are businesses out there that do this for money. And it’s really discouraging. I think that I’ve had clients come to me and say ‘oh, look. I know how I can buy so many likes or I can buy so many fans’, and I just say I’m dead against it. It’s, you know – build on your reputation. You know you don’t want –well what’s the use of it other than your ego being boosted by looking at a number or competitors looking at it and going ‘oh, how did you do that?’. I really don’t see why people should be using it.

CRAIG:        Yes. I mean we are seeing people getting burned as soon as – when Google did all their Penguin and Panda updates last year, suddenly all these people who have bought all the cheap links are now –now their website has to be shut down, basically. You are going to have to either start from scratch using another domain name or, you know, try and undo all of the damage they’ve done, because Google have worked out a way of picking up the dodgy stuff and, you know. That’s their job, and the same with Facebook and Twitter. Their job is to be able to sort out what’s legitimate and what’s not legitimate and find these scammers who are continually trying to beat the system.

CHEY:         And what I think is quite funny is within different tech forums, where people and hackers are talking about different hacks as such, they are discussing it and there is, you know, Google and Facebook and Twitter employees specifically in those forums to see what is going on, and what people are patting themselves on the back for saying ‘I hacked this’, and ‘I did this’ and ‘I did that’, and ‘this is how you work this workaround’, and blah, blah, blah, blah blah. And it doesn’t affect this algorithm. Those sorts of things. It’s like, well, you know what? There’s actually eyes in there looking at this sort of stuff, and you are going to get caught on at some stage. So from a business perspective it’s going to cost you more in the long run to be caught out in doing those sorts of things. So just do it right from the start.

CRAIG:        Absolutely. Build a quality reputation using, you know, quality tools.

CHEY:         Exactly. Now next on the News Desk is that Google has introduced native translations to Google+ initially coming to desktops. Mobile Apps to come soon. Google has introduced language translations into Google+ eliminating the need for Google Translate for Google+ Chrome Extension that it announced back in August 2011. So translations are rolling out gradually. So it might not be on your account right now, but it will be starting with a desktop web version of Google+ with mobile apps to follow in due course. The features offer a 1-click translation of all posts and comments that are not in a users native language. So the move brings Google+ level with Facebook which has supported Bing powered translations since 2011, and Twitter which brought out its own roll out of Bing Translations at the end of June this year. Unlike its competitors, Google+ Translations are surprisingly powered by Googles’ own translate service. Fantastic.

CRAIG:        Which is good.

CHEY:         Yes.

CRAIG:        Good quality service.

CHEY:         Absolutely. Next on the News Desk. Something that I found on AdWords Blogspot. You can go and have a look at this blog. It’s titled ‘Attract New Customers with Local Ads on the Google Maps App’. So relevant ads on the Google Maps App can now appear at the bottom of the screen under a user – after a user performs a search, they include title, ad text and link to get directions. Users can tap or swipe upwards to see more information. This is a new click type called ‘Get location details’ and results in a standard CPC charge. When users click on an ad to get location details, they will see additional information such as business address, phone number, photo, reviews and more. From here, there are a number of paid and free click actions that they can take. Free actions include saving business information for later, sharing business contact with a friend or starting the navigation. Aggregated reporting for these free clicks is available in your account as well. So paid clicks include the initial get location details. You know? Click. Get directions. Click to call and clicks on the ad headline. Adwords will only charge you for up to 2 clicks per ad impression. Reporting for these paid clicks can be found by segmenting reports in your account by click type. Ok? So you know. Advertising on Adwords and mobile is getting a bit more sophisticated. Now next on the desk is Facebook allows page admins to monitor competition with pages to watch module test. Now we found this on our account this morning, and again we’ve just found out it’s been rolled out. So testing a new way for page owners to keep tabs on competing pages. Some admins are seeing that pages to watch module in the dashboard allowing them to select 5 pages. Facebook will then bookmark these pages in this module and give up dates about like totals over the past week. When an admin selects the page, they can then see how many new fans those pages have added, subtracted over the past week. There are no data metrics available right now beyond the likes. So in the middle of the lower part of the dashboard, a prompt shows for a page admin to add pages to watch. But then this is the interesting part. When you do click on a competitor to watch, that competitor is notified that you are watching them. So I don’t know if this is going to kick off or not because I don’t know how many competitors or how many businesses would like to notify their competitors that they are actually watching them. So I don’t know how smart a move that was. That’s a bit strange. Yes. So interesting there. That has only – that is hot off the press today. Now next is Facebook aims to simplify sharing ad targeting with android apps. Now I don’t know how many people are actually android users, but yes. Facebook’s basically announced that a major update is DK for Android is intended to further simplify the process of letting users share news and updates from outside Apps, whilst also beefing up the support to Facebook advertisers. The update introduces what Facebook calls and shared dialogue, which enables users to share activity and tag friends from applications without having to first log in to Facebook. The update also includes support for object API, which makes it easier for developers to integrate Facebook’s open graph into Android Apps. Open Graph, for people out there, is Facebook’s technology for letting Apps push information and updates to Facebook proper. So there you go. That’s the News Desk for this week.

CRAIG:        That was fantastic. Thanks, Chey. So I’ve just posted that note on our –the Inside Ad Words. Attract new customers with local ads on the Google Maps App. That sounds pretty good. That’s on our Facebook page.

CHEY:         Fantastic.

CRAIG:        Yes. Twitter page.

CHEY:         Cool.

CRAIG:        Yes.

CHEY:         Thanks for that.

CRAIG:        So stick around. We’ve got more to come. You are listening to Social Media at The Pulse.

[THEME TUNE MUSIC and pause]

CRAIG:        Welcome back.

CHEY:         To 94.7 The Pulse You are listening to Social Media Pulse with Craig McCarthy and Cheyanne Ainsworth.

CRAIG:        That’s right. And now. Cheyanne.

CHEY:         Yes.

CRAIG:        I want to challenge something you said earlier in the show.

CHEY:         Yes.

CRAIG:        Ok. So we want to talk about Hootsuite in a minute. So you said bad etiquette to post the same thing in exactly the same way on all your platforms at the same time.

CHEY:         There’s to and for it, but over time it’s annoying.

CRAIG:        Yes. So I agree with you. It’s not a good strategy. It’s true.

CHEY:         All the time.

CRAIG:        Yes. All the time. So I think that …

CHEY:         People think you are lazy. People think you are not engaged on different sites because you are posting the same thing everywhere.

CRAIG:        Absolutely. It’s just broadcasting really, right? It’s just blanket broadcasting. Let’s call it. Yes. And you are not going to engage people. You are not going to – and if they keep seeing that every time, then it’s – you know – they are going to dislike you and that sort of stuff.

CHEY:         Correct.

CRAIG:        Yes. I agree with that. I think there’s room – I think firstly anyone who is starting out in social media or is, you know. I think you need to have an amount of … you know, willing to learn, flexibility and to get in there and have a go

CHEY:         Yes. I think the more you understand each platform the better you are at using it, obviously. So using one at a time until you get to the point where you understand it, and you understand the engagement and what works and what doesn’t work. Then move to the next platform and do exactly the same. And I absolutely believe in automation. I say there is no reason why you shouldn’t be automating certain things, but the automation of the same message across every single platform is just a no-no in our books, sort of thing.

CRAIG:        Yes. I agree with that. I think another thing of why I do it, and why I am doing it at the moment. I’m happy to do it now and then. I’m happy to, you know, broadcast across all the platforms the same message at the same time because that then gives me some data on, ok, what’s – you know – how many people is Facebook showing that to versus how many people in Twitter are seeing it. That sort of stuff. So I can start to get a feeling for what’s working and what’s not working. Are we getting any response on any platforms. Are we getting lots of response, so I can start comparing the reach.

CHEY:         Well that’s where we go back to using each one separately, because then you’ll understand what message needs to be put across on each platform, and it’s not the same language.

CRAIG:        Oh, absolutely, because it’s a different audience. Right?

CHEY:         Correct.

CRAIG:        Different people looking for different things.

CHEY:         Yes,

CRAIG:        Um. And it’s fascinating. I guess, you know …

CHEY:         From a statistical point of view.

CRAIG:        I love it.

CHEY:         It is fascinating.

CRAIG:        Yes. There is so many different platforms, and even (you know), I spend a lot of time looking at data of social media data and, you know, it amazing. I learnt this week how much more reach you get using hashtags on Twitter.

CHEY:         Oh, yes.

CRAIG:        That’s, and that’s one of the best things about hashtags that I’ve learnt is you start using hashtags, more people are going to start seeing it.

CHEY:         It’s the same with Instagram.

CRAIG:        Ok.

CHEY:         Instagram has now – actually I didn’t put it in the News Desk – but they’ve now limited the amount of hashtags that you can put on one particular photo, and they’ve limited to 600 hashtags.

CRAIG:        Oh, really.

CHEY:         So there’s actually an App. Actually I think you I open up my phone I will be able to tell you which one it is. It’s called Instatrack. INSTATRACK. I think it’s Instatrack. Over the weekend I was – No, sorry. Instatag. INSTATAG. And it will give you what’s trending. What’s the top100 live hacktags are at the moment. People. Nature, Scenery, Food. Drink. Fashion. All in different categories. So if you are posting a photo in the food realm, then putting #yummy, #coffee, #food porn, #sweet, #dinner, #delicious, # – you know, it tells you what the most searched hashtags are and hence if you use certain hashtags you are going to have more likes because people are searching those hashtags.

CRAIG:        Mmm. So that’s Instatag? Is that right?

CHEY:         Instatag. Yes.

CRAIG:        I’m just putting it on our – I’ll post that on our page.

CHEY:         Sorry about ending.

CRAIG:        That’s all right. No worries. So if I get into Hootsuite. So I was thinking driving in here there’s really different types of social media tools out there. Isn’t there?

CHEY:         Oh, yes.

CRAIG:        There’s tools that you can use for posting.

CHEY:         Yes.

CRAIG:        So particularly, something like Hootsuite if you have many different pages and platforms.

CHEY:         I don’t think Hootsuite is good for anything. But that’s just me.

CRAIG:        Ok, we’ll get to your opinion.

CHEY:         I know I’ve a bag of Hootsuites like you’ve no tomorrow, and I know I’ll continue to bag it until it picks up its socks and it actually does something worthwhile.

CRAIG:        Good. Well we’ll get to that. And so these tools for analytics.

CHEY:         Yes.

CRAIG:        So for your data tracking and monitoring and that sort of stuff. And monitoring links, traffic to your website from social media. That sort of stuff.

CHEY:         There’s tools for listening.

CRAIG:        There’s tools for monitoring. Yes. Listening, yes.

CHEY:         No, listening as in conversational listening.

CRAIG:        As in? Like alerts?

CHEY:         Yes.

CRAIG:        For topics, subjects.

CHEY:         Your alerts.

CRAIG:        That’s what I was talking about.

CHEY:         Also where conversations go to, so where you’re having a certain hashtag or a certain work and where that conversation leads to.

CRAIG:        Oh yes? Ok.

CHEY:         So it’s a ball effect.

CRAIG:        And there’s tools. The other one I could think of is there are tools for analyzing your page. So for checking what’s working, what’s not working, giving you a …

CHEY:         Social bakers does that sort of stuff.

CRAIG:        Yes. That’s right. The one I saw this week was Likealyzer. Likealyzer.com, which will give you a rating  for your site and tell you what sorts of posts or statuses work or pictures or videos. All that sort of stuff.

CHEY:         Just like for your SEO, there are so many platforms that you can use, like raven and different things that give you certain metrics that, as a business owner you need to know what you are aiming at before you decide what tools you are going to use.

CRAIG:        Yes. I guess I am looking for 2 particular tools. I’m looking for tools that make my postings easier, so I don’t necessarily want to post the same thing on all platforms but if I’ve got multiple pages and multiple accounts I don’t want to be logging in and out of stuff. All right? I also want to – I’m looking for analytics tools. I’m looking for tools that make it easier for me to track what’s working, what’s not working for my sites, customers’ sites. That sort of stuff.

CHEY:         Hearis.com. HEARIS.

CRAIG:        Yes. I have looked at that.

CHEY:         Oh, yes. We use it.

CRAIG:        Ok. I’ll have a look at that.

CHEY:         Incidentally, if you just add us as an admin or add me as an admin for one of your pages, I’ll set it up for you and go through.

CRAIG:        Oh, yes. I know that one. Yes. Yes. We’ve spoken about this one before. Yes.

CHEY:         And I was actually talking to one of the CEO this morning.

CRAIG:        Yes, ok.

CHEY:         Yes, just about some upcoming changes that they’ve got.

CRAIG:        That’s right. They’ve got some funky features.

CHEY:         Oh, yes

CRAIG:        Yes. Ok. That sort of … And there is one funky feature in Hootsuite which I love, which I will talk about in a minute. But just to give people a quick rundown on Hootsuite, it’s a tool. It’s pretty cheap. I think the starting price is about $10 a month. Something like that …

CHEY:         You get what you pay for.

CRAIG:        You can get different packages. That’ right. It’s not as expensive as Sprite Social.

CHEY:         Sprat.

CRAIG:        Ok. So it’s …

CHEY:         You get what you pay for.

CRAIG:        It’s desktop. You can use it on your iPhone. It lets you post on different platforms. It’s some analytics, but I haven’t looked too much into the analytics.

CHEY:         They are pathetic.

CRAIG:        Yes.

CHEY:         So all I’m going to do is bag it. Maybe I should shut up. You talk about Hootsuite and I’ll say nothing, because I really don’t have anything nice to say at all.

CRAIG:        You can just hold your opinions here. Thanks very much. As much as we – you know. Ok? But the one thing I do love about Hootsuite is that it lets you set up. You can link it to your Google Analytics. So you can – every post you make, you can put in the post type, the medium, you can put in your own post tags. That sort of stuff. So when it comes into your Google Analytics starter, you can actually track every Tweet post individually if you do set it up that way. So I haven’t seen that before and I really like that feature. Ok. Go ahead. Tell us what you hate about Hootsuite? No, no. I’ve finished. I’ve told you my good feature now. Don’t just sit there and look at me. It doesn’t make good radio. I’ll move on. This is it.

CHEY:         That – it – keep going

CRAIG:        No. I’m done with Hootsuite. This is it. Like I say. It’s good. So for me it’s a good cheap tool, let’s you post on multiple platforms. There’s some nice analytic features in there.

CHEY:         It teaches people the wrong thing to do. I think ,,,

CRAIG:        Ok.

CHEY:         I think a platform like that – people are always looking for the quick and the easy out. So instead of getting to know a platform, understand it, know how to use it, how to interact on it and what type of marketing interacts back on it, I think this is a cheap band-aid that teaches people how to automate everything. And then people then turn around to marketers and say ‘why isn’t this working?’ and ‘why isn’t that working?’ and ‘I’ve got a problem with this’ and ‘I’ve got a problem with that’. They’ve been taught the wrong thing from the start. That’s why I don’t like this platform. Full Stop. I don’t think – I know that a lot of people out there say go to Hootsuite because you can do everything from the one platform. It’s like 2-in-1 shampoo and conditioner. It’s not good for your hair, right?

CRAIG:        I wouldn’t know about that.

CHEY:         Yes. Well no, you wouldn’t. Yes. Your shiny head there. But it’s cheap, it’s quick, it’s easy, and you know what? It will just cost you in the long run. That’s how I look at it. And so, you know what? If you are not educating yourself on each platform, you are just taking a diet pill and hoping it will work. You know? It really isn’t right.

CRAIG:        Is that because the analytics is not good on it?

CHEY:         I haven’t …

CRAIG:        Really just Friday posting? Friday in May before posting?

CHEY:         Well that’s what they’ve built their reputation on. So quick, easy, cheap. You know? And I don’t like any of those things. I don’t like anything quick, easy and cheap. You know? It affects my bottom line. So that’s why I just, you know … I think it’s a nasty product.

CRAIG:        That’s all right.

CHEY:         Just my opinion though.

CRAIG:        Yes, yes. That’s all right.  We listen to you.

CHEY:         I don’t bag a lot of things. You know? I’ll certainly have an opinion on a platform.

CRAIG:        You don’t mind a rant now and then, which is fine.

CHEY:         Well yes. I don’t.

CRAIG:        That’s all right.

CHEY:         Compared – I think the thing that gets under my skin is, you know, if it’s an out for people or small business owners that just want an easy way out, and it’s not the way to go. You know? Spend your marketing dollars smarter.

CRAIG:        Ok. So I’ll do a review out Sprout Social next week, and we’ll see how that pans out.

CHEY:         Yes.

CRAIG:        And I’ve got a lots of other tools as well I’m having a look at the moment, so we can look forward to that. All right. Stick around. We’ve got lots more coming up on Social Media Pulse.

[THEME TUNE MUSIC and pause]

CHEY:         Um. Never change.

CRAIG:        That’s right. Keep on talking, Chey.

CHEY:         Oh, are we on air, are we?

CRAIG:        We were on air then.

CHEY:         We are talking politics, we are. And here at 94.7 The Pulse we are going to be having live election debates. The first one is on the electorate of Corio. Now that’s going to be happening here at 68-70 Priory Street, Geelong and it’s on Wednesday morning the 28^th August from 9 until 11AM. Now if you live in the area of the Electorate Corio, then I’m tipping you should be coming in. You can ask all the questions that you want to ask the local candidates. I reckon that will be fantastic. And then the next day, the Thursday. Thursday the 29^th of August, between 9am and 11am there will be the candidates for the Corangamite Electorate. And I think that’s going to be a big debate. Sarah Henderson and Mr Cheeseman actually debated last night in Belmont. And yes, it was quite fiery. So I’m tipping that 94.7 The Pulse is going to be a hothouse on Wednesday 28^th August and Thursday 29^th August when they host the election debates for both of those – for Corio and Corangamite. So I’m not going to be here for either of them. I wish I could be.

CRAIG:        Yes. That’s next Wednesday morning and next Thursday morning. So come on down. See your local candidates in actions. That will be awesome.

CHEY:         And ask them any question you’d like to.

CRAIG:        Yes. Absolutely.

CHEY:         Yes.

CRAIG:        What else is going on, Chey?

CHEY:         Well …

CRAIG:        Before we wrap up. We’ve only got a few minutes into the show there.

CHEY:         Yes. Well I was actually going to have a little chat about an App that I’ve found, and it is called ‘Good Habits’.

CRAIG:        Wow.

CHEY:         And this is a real ripper. Basically, what I’ve done is I’ve put in there 1, 2, 3, 4, 5, 6, 7 different habits that I am reminded about each day. So I have the green smoothie happening again, so in my habits I’ve put here that between 6am and 8.30am I want about 3 different reminders to – and they’ve spasmodically between those times to remind me to have my green smoothie.

CRAIG:        Right.

CHEY:         Ok?

CRAIG:        Great.

CHEY:         Then I’ve got here my walking machine. I’ve got my business journal. I’ve got video blogging. I’ve also got ‘go to bed’ by a certain time. So I get these little messages reminding me throughout the day in different timezones, because you can actually tell the App what times you want to be reminded between and then you can specify how many sort of reminders you want. 1-2, 3-5, 7-10 – whatever it be. And it has been a little ripper, because during the day in those hours, you know, at the end of the day it is reminding me (if I haven’t walked) and I’m like I’ll get on the walker now.

CRAIG:        Nice.

CHEY:         So it’s a really good little App, and it keeps a track so you have to go in there and say ‘yes, I’ve done that today’, and then it tells you how many days out of how many that you’ve kept this good habit going.

CRAIG:        Nice. Yes.

CHEY:         So yes. Just getting myself ready for the next 30-day challenge, which is doing a video blog every single day.

CRAIG:        Oh, wow.

CHEY:         Mmm. And I tell you what I’ve done. I’ve done a couple of tests.

CRAIG:        Yes.

CHEY:         And I need to put makeup on. Seriously, I looked at one of the videos and going ‘oh my god, that is terrible’. Like, you know, I don’t wear makeup every day, so I was just having a go. And I thought guys have it so easy. You know – guys, when you look at them on video they don’t need to have their hair done or their makeup done or, you know – and apparently some politicians do it. They are very rude to the makeup artists. But anyway. Really, I then went and put some makeup on and went ‘oh, I look half human now. That’s ok’.

CRAIG:        All right.

CHEY:         And I was sort of looking at it, going I might match these up. I might not do a video blog every day. I might have to batch them in a couple of days because I don’t like wearing makeup every day.

CRAIG:        Right.

CHEY:         I did for many a year and now I’m lucky to wear makeup once a week.

CRAIG:        Right.

CHEY:         So yes. It wasn’t a very nice sight on the video, I must say. I sort of looked at it and went ‘oh, it does look really bad, Chey!’. Yes. So. And then I actually had a look around YouTube just to see what sort of makeup, you know, women are wearing, and some go over the top.

CRAIG:        Right.

CHEY:         And then some, like my non-video. Yes. That’s it. Some have no makeup on and it doesn’t do them any justice.

CRAIG:        Really.

CHEY:         And so as much as I, you know, don’t mind not wearing any makeup, on video I think that yes, makeup must be applied in my case. Yes. I’m getting old.

CRAIG:        I’ve got a yoga tip for you on 30-day challenges from what I’ve found and what other people have found.

CHEY:         Yes?

CRAIG:        Always stay in front. So if you do – if you’re going to have a day when you can’t do your 30-day challenge, do one or 2. If you …

CHEY:         Yes?

CRAIG:        You’ve got them up your sleeve, because it’s always better to be in front than behind.

CHEY:         Yes. Well I’ve got the Pro Blogger event as well, So I sort of well ‘ok, that’s the week after the election’, so I think we have on the Thursday, come back on the Sunday.

CRAIG:        Where are you going?

CHEY:         Gold Coast.

CRAIG:        Oh, yes? Right.

CHEY:         Yes. It’s on the Gold Coast, and I think that time of year I’m needing some more sun so I don’t mind heading up to the Gold Coast for that.

CRAIG:        Absolutely.

CHEY:         And certainly going to be catching up with a lot of other bloggers around the countryside that I only interact with on Facebook or Twitter.

CRAIG:        Yes.

CHEY:         So yes. Looking forward to that, and I think I’m going to have to get a few videos under my belt to cover those days.

CRAIG:        I know. That sounds good. We are about to wrap up for today. Thanks for listening, streaming or downloading the show. If you want to do us a favor, go to iTunes, leave us a rating.

CHEY:         We haven’t had one for ages. Please give us one.

CRAIG:        Or go to our website – socialmediapulse.com – and sign up for our updates and we will send you emails out for every update. And yes. Or come back to listen to us next Friday.

CHEY:         Yes.

CRAIG:        We’ll see you then.

CHEY:         Sounds good. See you next week.

CRAIG:        Bye,

CHEY:         Bye.

[THEME TUNE MUSIC and pause]

End of Transcription: 00:39:10

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