Talking everything Social Media, Tech & Online Marketing.  Covering pertinent social media news, and Craig’s weekly Random Resources!

Broadcast Summary:

• 
  
• App of the Week – Craig mentioning Tram Tracker;
  
• News Desk – Chey talking about Pinterest user opt out of tracking, Shop A Docket non-news, LinkedIn sponsored updates, Facebook trialing close work with mobile games studios, Netflix testing shared profile and Craig mentioning a new area in Google AdWords for responsible advertising;
  
• Random Resources – Craig talking about marketing strategies;
  
• Random Resources – Chey talking about Nichole Kelly’s book on “How to Measure Social Mediaâ€.
  

CHEY:       .

CRAIG:      And welcome to Social Media at The Pulse. You are listening to Cheyanne Ainsworth and Craig McCarthy and this is a show where we talk about everything online marketing, social media and tech. Welcome to the show, Chey.

CHEY:       Hey. How are you doing, Craig?

CRAIG:      I’m doing really good, Chey. It’s great to be back. Friday afternoon.

CHEY:       Yes. Ready for the weekend?

CRAIG:      Oh, yes. I’m ready for the weekend.

CHEY:       I think I’ve been ready for the weekend all week.

CRAIG:      Yes, yes, yes, yes, yes. We love the weekend. We love Friday afternoon too.

CHEY:       M-hum.

CRAIG:      You know it’s knocking off. It’s drive time. Knock off time. Knock off drinks time.

CHEY:       Yes.

CRAIG:      Remember those days where you used to have knock off drinks? I remember working in a bar. It’s just great, you know? When you knock off, you have drinks. Yes.

CHEY:       Yes. Long time ago for me. I think Friday afternoons are – it’s the whole week. It’s always Mondays are just frantic and then Fridays are that frantic as well. It’s, you know, people want to get things done at the start of the week, and then by the end of the week it’s ‘oh, we didn’t get that done. We better get it done today!’.

CRAIG:      Right.

CHEY:       So yes. It’s certainly that time of the week.

CRAIG:      We had a good show last week. We talked about Pinterest and passwords.

CHEY:       M-hum.

CRAIG:      So if you want to listen back, go to SocialMediaPulse.Com. And we …

CHEY:       What episode was that? It was Episode 35?

CRAIG:      35, that’s right. We’re 36 today.

CHEY:       Wow!

CRAIG:      Yes. Getting close to a year. That’s pretty exciting. We’ll have to have cake.

CHEY:       Yes. Yes, I think we should.

CRAIG:      We’ll have to have cake and play Kylie. We played Kylie on our first show.

CHEY:       Oh, we did. I think we had Kylie on a couple of our first shows, because we like Kylie a lot

CRAIG:      We do like Kylie, yes.

CHEY:       Yes.

CRAIG:      We don’t love her.

CHEY:       No.

CRAIG:      We don’t have to put her on every show, but we like her.

CHEY:       No. We’ve got pretty varied tastes, and for those listening to our Podcast, when the show is produced we have to take out the music because it’s not licensed on iTunes. So hence we are talking about music and you guys don’t hear it. But our listeners that tune in every Friday at 3 0’clock to 94.7, they do get to listen to our crazy music that we like to play.

CRAIG:      Mmm. That’s right. We haven’t played anything off YouTube for a while.

CHEY:       No.

CRAIG:      Any Instagram songs or any Fitzy Wippa and that sort of stuff. So …

CHEY:       No. No. We haven’t actually.

CRAIG:      Mmm. I’ll have to get back into those.

CHEY:       We should check that out and see what else we’ve got.

CRAIG:      Mmm.

CHEY:       And we love – we’re sitting in the studios here and some other presenters have just walked passed and they have chocolate. So I’m going to go and say hello them and get some.

CRAIG:      Yes. Absolutely. How’s your week been, Chey?

CHEY:       Ah – frantic.

CRAIG:      Yes?

CHEY:       Yes. I’ve actually had a headache, so I’ll probably – when I listen back to this, I’ll probably sound like I have a headache. Not too nice, and so I’ve just – something that slows you down and I’m very much looking forward to it leaving, so the Panadyne 4 is helping.

CRAIG:      Oh, right. Nice one. You know I think we should start up a section ‘App of the Week’.

CHEY:       Ok.

CRAIG:      How about that? My App for this week is – and I’ve only got onto this because … this is not so good here in Geelong, but in Melbourne this is big time apparently. Tram Tracker. Apparently everyone is using Tram Tracker, because …

CHEY:       So you can track when your train’s arriving?

CRAIG:      Yes. So you can sit in the pub and, you know, you’ll know exactly within 1 or 2 minutes when your next tram’s coming to your Tram Stop.

CHEY:       Station, so you need to race out of the pub …

CRAIG:      That’s right.

CHEY:       Hope you don’t get hit by a car.

CRAIG:      That’s right. So instead of sitting at a Tram Stop, waiting for a tram you just sit in the bar, keep drinking your drink until …

CHEY:       So it’s real time?

CRAIG:      It’s real time, yes. It’s real time. It shows you where all the trams are on the tram tracks in Melbourne at any time.

CHEY:       I think they should get one for the Geelong trains. Shocking. We’re not going there.

CRAIG:      No, let’s not go there. Not push that. So that’s my App of the Week. I’ve had a good week. We had the ‘Give Where You Live’ campaign launch down at Deacon Waterfront this Tuesday.

CHEY:       Gorgeous.

CRAIG:      Everyone – oh, it’s so nice in there. I haven’t been there before.

CHEY:       Beautiful building.

CRAIG:      Yes. So that was good. And of course start of August. So …

CHEY:       It’s yes, well yesterday was Happy Birthday to all the gee-gees out there.

CRAIG:      Oh. Ok.

CHEY:       Every horse …

CRAIG:      Every horse has a

CHEY:       Every horses’ birthday is on the 1^st of August.

CRAIG:      Oh, really? There you go.

CHEY:       Yes.

CRAIG:      And you thought you’d learn nothing from listening to us.

CHEY:       Exactly. File that under ‘Wow’. Ok.

CRAIG:      Yes. Maybe we should start up a section on ‘Useless Trivia’ as well, then we could …

CHEY:       Well talking about useless trivia, I’ve had a couple of appointments this week, and sitting in waiting rooms there’s TVs on. And morning TV shows. And I swear I will never watch morning TV show, because all it does is get me angry. I have watched a couple of different segments where I think I’ve had steam and fire coming out of my mouth and my nose and my ears. Just because it’s just pure stupidity. Some of the things that are being spoken about, commented on and broadcast to the whole world I just find absolutely moronic.

CRAIG:      Really?

CHEY:       Yes. Like a commenter saying that obese children – it’s not their fault because fast food is so cheap and it’s too expensive to eat healthily.

CRAIG:      Right.

CHEY:       And I just sat there going ‘oh my gosh’. If you were sitting in front of me – slap, slap. Mmm.

CRAIG:      Mmm. You’re going to worry that, you know, maybe your outlets are producing this type of content and people are lapping it up.

CHEY:       Exactly.

CRAIG:      And yes.

CHEY:       Robots.

CRAIG:      M-hum. Guess what? I started a new 30-day challenge this month.

CHEY:       Did you? What is it?

CRAIG:      I’m doing one of your challenges.

CHEY:       Oh, are you?

CRAIG:      30 days of blog posting.

CHEY:       Awesome.

CRAIG:      Yes. So I’m ramping up one of my old blogs and I’m getting stuck into it. I’ve been itching to do it for a while, and just sort of waiting for the right time and I’m waiting for the – you know – just to get clear on what I want to achieve out of it, and yes. So I’m into it.

CHEY:       So where do we go?

CRAIG:      Master-cart.com.

CHEY:       Master-cart.com

CRAIG:      Master-cart.com. Yes.

CHEY:       Ok. Well we shall go and check that out.

CRAIG:      Check that out. Yes. There should be 1 post there already for yesterday for the 1^st of August. August? Yes. Yes.

CHEY:       Yes.

CRAIG:      Yes.

CHEY:       Fantastic. And today’s is up, is it?

CRAIG:      Today’s is not up yet. And I haven’t actually, you know, revamped the site, so it’s still … It still looks pretty old, but you know it will come.

CHEY:       Yes. Absolutely.

CRAIG:      It will come, yes.

CHEY:       Get a bit of design magic on it, and you’ll be right.

CRAIG:      I will. I will absolutely. It’s going to be great. Are you doing anything this month?

CHEY:       Well, back to blog posting. I’m back to more Instagram. And I think that after being more active on my blog and more active on Instagram, and not as active on Twitter and Facebook, I really enjoyed myself. And being and flipping it back to being more on Twitter and more on Facebook – not enjoying it as much.

CRAIG:      Oh.

CHEY:       So I’m going back and doing my blog posts and Instagram because I really enjoyed when I was doing it. So I thought well why do anything else. Go back to it if you enjoyed it.

CRAIG:      Yes. Good one. Yes, I think – I mean one of the things. One of the reasons we do these 30-day challenges is that, you know, it’s a great way of creating habits.

CHEY:       Yes.

CRAIG:      And you don’t necessarily – I mean regularly writing on a blog is quite a big thing. It’s quite a big commitment to – and it’s not something that I imagine that, you know, it takes 12 months to get that momentum and that clarity on what you want. You know? To talk about and what you want your voice to be …

CHEY:       Yes.

CRAIG:      And that sort of stuff. So I can imagine it will be something that you sort of do for a month and then maybe don’t do for a month. And then …

CHEY:       Until you figure out what you’re actually going to be doing.

CRAIG:      Yes, yes, yes.

CHEY:       Actually, something I did do this week was go to the Brainery Store. Have you heard of that?

CRAIG:      I have not.

CHEY:       Ok. It’s new to Geelong, and it was their first lecture last night. And if you look them up (brainerystore.com) – I think it’s TheBraineryStore.Com – and it was a lecture the other night on a gentleman that’s written a book. He has a blog. He lives just outside of Ballarat. And used to wear a suit and drive a – you know – BMW and work 9 to 5 and that sort of thing. And completely changed his lifestyle, and he now isn’t fully sustainable from his land but is partially. And he blogs about it. His name is Rowan Anderson, and his Twitter handle is, and the book that he’s actually just had published by – I think it was Penguin – is called ‘Wholefood Love’. Sorry. No. ‘Whole Larder Love’. That’s it. ‘Whole Larder Love’. And it was 30 minutes of him talking about his lifestyle and what he does, and then going into a bit of the past. And it’s all about the food that he was eating and giving to his children. Then he just went ‘this is all processed. This is just wrong’. And really sits well with me, and my husband and I are our future direction. So it was interesting to sit there and have a good listen too. It was very, very interesting. But The Brainery Store has – I think there’s a series of – the next one is on 12^th August, and it’s held at the Boom Gallery. Do you know it? Have you been there?

CRAIG:      No.

CHEY:       Gorgeous. Look. Studio space, and it’s in New Town. And coffee machine. They have Cartel Coffee. So that’s always a good thing.

CRAIG:      Lovely.

CHEY:       And they have got a designer group that are 7 designers that are going to be talking about space, and commercial space and residential space in design. And they’ve got another couple of ones. I think they’ve got 6 or 7 that are planned. And they sold out. It was quite interesting and really, really enjoyable night. I know that I go to a lot of business lectures and events and those sorts of things. This was really something different. It was really good to go to.

CRAIG:      Great. So The Brainery Store is events.

CHEY:       It is, yes.

CRAIG:      Yes, yes,

CHEY:       It’s events. They are calling them lectures. So it’s – and then there was a discussion afterwards. So you had 30 – or I think it was about 40 minutes he spoke for, and then we all got to ask questions and he answered them. And then there was wine as well, so that’s good, and coffee.

CRAIG:      Great.

CHEY:       Yes.

CRAIG:      Mmm. Sounds good.

CHEY:       That was probably the highlight of my week.

CRAIG:      I’ve got big news for you, Chey.

CHEY:       Ok. Tell me – pretty …

CRAIG:      There’s a new 4-Square Mayor of Crossfit.

CHEY:       Oh-ho-ho-ho!

CRAIG:      I’ve done it.

CHEY:       You’ve done it.

CRAIG:      I got it. Yes.

CHEY:       And what we’re talking about is Alicia.

CRAIG:      That’s right. So if you’re listening, Alicia, it’s time to step up.

CHEY:       Well it’s funny you say that, because I did see Alicia this week and she – it’s been end of financial year. So she has had her books full. Literally. Trying to get everybody else’s’, you know, book keeping and financials ready for the end of year. So that’s why she’s been missing at Crossfit for a while.

CRAIG:      Right. Ok.

CHEY:       But she did go in this week and I think she’s got very sore legs at the moment.

CRAIG:      Yes. Me too.

CHEY:       Yes. So you’ve overtaken her at a very weak moment.

CRAIG:      Right. Ok. That’s all right. She won’t catch me now. Ok. Stick around. We’ve got lots coming up. What have we got coming up on the show today, Chey?

CHEY:       We’ve got the News Desk, and some other stuff. You’ll have to tune in.

CRAIG:      Yes, yes. Excellent. Yes. I’m going to be talking Facebook advertising again.

CHEY:       Ho-ho!

CRAIG:      Yes. Nice.

CHEY:       We can always talk Facebook advertising.

CRAIG:      Oh, yes. We love it. Stick around. You are listening to Social Media at The Pulse.

[THEME TUNE MUSIC and pause]

CRAIG:      Welcome back to Social Media at The Pulse. You are listening to Chey and Craig on this Friday afternoon, and what have we got to talk about? It’s time for a News Desk.

CHEY:       Oh, it is. I’m sorry. I’m sitting here with a headache. I’m so sorry.

CRAIG:      Yes. That’s all right. What’s happening in social media this week, Chey?

CHEY:       Well lots going on as per usual. We have that Pinterest has allowed users to opt out of being tracked. Pinterest, which allows users to share photographs and other media on custom pin boards (as we know) joined the shortlist of companies that do give people the option to opt out. So Pinterest is doing this by enabling the feature in certain web browsers that allows people to avoid cookies that collect personal information, as well as any third party cookies including those used for advertising. So in May 2012, Twitter actually offered it to people who use, you know, the network as well. But the ‘do not track’ functionality will work only if a website agrees to acknowledge it – basically. As for people who do not select the ‘do not track’ feature, Pinterest will be watching over their shoulders more than it has in the past as Twitter did in 2012. So Pinterest introduced a new feature that it says will help serve as better content to users at the same time it announced the ‘do not track option’ and the company added a new board suggestions component to its site. It will figure out the right type of recommendations for content by tracking the type of websites someone has visited that include a pin button. Does that all make sense?

CRAIG:      Yes. Ok. So –

CHEY:       Basically, if you don’t opt out of it they will be watching and tracking, like a remarketing campaign.

CRAIG:      Ok.

CHEY:       And attaching cookies to the back. So when you’re visiting sites that have pins on it, they are going to be watching that track.

CRAIG:      So every time you visit a site that has a pin on it, it will drop a cookie onto your computer.

CHEY:       If you’ve clicked on something on Pinterest that –

CRAIG:      Yes.

CHEY:       Yes.

CRAIG:      Right. So if you’ve clicked on something on Pinterest and it takes you to the website …

CHEY:       Yes.

CRAIG:      Then it will drop a cookie. So it will know the websites you visited.

CHEY:       Yes. Correct.

CRAIG:      Yes. So it can then serve you up …

CHEY:       Yes.

CRAIG:      Similar.

CHEY:       Correct. And …

CRAIG:      For a better user experience.

CHEY:       Yes. Now this – I haven’t got this in the News Desk, but I think it’s worth mentioning. It’s Australian news, so sorry – any other country listening. But the Shop A Docket sagas this week that have been going on with a certain company. And them offering targeted discounts for fuel. So if you spend over $150 at such-and-such a store, you will get $0.40c rebate on your next petrol purchase. But somebody in the same family, receiving the same email with different amounts. So if you spend over $200 you will get $0.50c off per liter, or whatever it be.

CRAIG:      Right.

CHEY:       So all of this big, big, big data that we have been going on about for – you know – at least the last, you know, 36 weeks on this show, this is how companies are using information. So they know how much you are spending. They know what sort of enticing you need.

CRAIG:      Yes.

CHEY:       For you to take up an offer. So that wasn’t in the News Desk, but worth mentioning.

CRAIG:      Mmm. Interesting.

CHEY:       And, ok. Next we have introducing LinkedIn Sponsored Updates. Do you think they are copying anybody? I don’t know. Maybe Facebook.

CRAIG:      Yes. Maybe.

CHEY:       Ok. So there’s more than 3M company pages on LinkedIn, and companies, organizations, and Institutions have emerged as highly valued sources of relevant content on LinkedIn. Sponsored updates enable these entities to build relationships by delivering their content into the homepage feed of members beyond those who are following their company. Again just like Facebook. In developing sponsored updates, they’ve taken a measured and methodical approach to create an experience that strikes the right balance for members and companies also, they say, so far. I think we’ll have to have a look at that in – you know – a couple of months and see what happens. But Telstra is the leading telecom company, has partnered with LinkedIn and to basically reach and engage the 4M LinkedIn members in Australia. And Telstra’s goal was to build relationships and enhance branding perception amongst Australian professionals. Their insightful content accelerated the rate at which they attracted new followers by 12%. So there you go. That’s interesting. Nice to see some Australian stats in there too. Now here we go. Facebook – it wouldn’t be a News Desk without an update from Facebook. Facebook are trialing working closely with mobile games studios in exchange for revenue share. So these are these partnering sorts of things that are looking like they are going to be happening. They are rolling out a new pilot developer program called ‘Facebook Mobile Games Publishing’ that will see the social network collaborate with select small and medium sized game developers in a bid to increase their exposure. Initially, Facebook will be working with 10 studios, spread across the UK, Europe, US and Asia before looking at expanding this scheme more widely. So whilst most of the support from Facebook will come in the form of promotional support to increase the potential audiences, it’s not altogether altruistic in that sort of move. In exchange for the support, the social networking company will get a cut of the revenue on each game sold. So reaching a wider audience will equate to more games sold, which will in turn give larger revenues to Facebook. So that’s an interesting one. I don’t know if any Australian companies have been involved in that, but it will be interesting. Now there is something else here. Netflix tests shared accounts – plans to launch profiles this coming summer. So Netflix has confirmed that it is testing new profile features and users can expect to launch a new feature on their devices in August or September. The profiles feature allows customers to share a single Netflix account. This means each user – for example individual family members – can create a profile to track separate viewing histories and received personalized recommendations. So there you go. That’s the News Desk.

CRAIG:      Very good. I’ve got some other news that came into my inbox yesterday actually. The – Google AdWords are now running – how are you going with that chocolate there?

CHEY:       It’s yummy. It’s really yummy.

CRAIG:      Anyways – Google AdWords are now offering responsive ads. So, you know, now it’s – and I’ll talk a little bit later in the show about stats of just how many people are using mobile devices now. You know? You can see it coming up in Google Analytics. That’s right. So now – yes. Google AdWords – now they will resize the ad based on …

CHEY:       What device they are looking at.

CRAIG:      What device they are looking at – exactly, yes. So you will be able to – instead of just putting … So it’s a new section, when you add the Ad, or when you add the image, it’s a new area of Google AdWords.

CHEY:       Ok.

CRAIG:      I’m not – I haven’t tested it yet, because it’s only in Beta I think. But yes. That’s good. Good for mobile devices.

CHEY:       So where’s it going?

CRAIG:      Oh, absolutely. Yes. I’ll share some stats later in the show. It’s just phenomenal. You are listening to Social Media at The Pulse.

[THEME TUNE MUSIC and pause]

CRAIG:      Welcome back to Social Media at The Pulse on Friday afternoon. And if you want to become a Pulse Subscriber, come in to the studio or give us a call on – [both laugh] – they’ve taken down the phone number.

CHEY:       The phone number.

CRAIG:      Mmm. We could try and guess it.

CHEY:       I think it is 52…

CRAIG:      5222?

CHEY:       Yes. I think it is.

CRAIG:      7? What? What? What’s?

CHEY:       I think we go back a bit there.

CRAIG:      Come into the studio and become a subscriber. Keep community radio going.

CHEY:       Yes. If only we knew the number.

CRAIG:      Right. Yes.

CHEY:       That is terrible. I’m going to look it up on my phone.

CRAIG:      That is terrible. Yes. Ok. Good. Stick around. We’ll have that number for you soon. Ok. Chey. Buckle up. I want to talk about a campaign I’m running at the moment.

CHEY:       Ok.

CRAIG:      Talk you through some of the stats and some of the strategies and stuff. So I’ve spoken previously about some friends of mine are running some events here in Geelong, Kolak and Warrnambool called ‘The Naughty Night Out Events’. What?

CHEY:       The phone number – 5222 5947.

CRAIG:      There you go. We weren’t having faith.

CHEY:       Back to your campaigns.

CRAIG:      Thank you, folks.

CHEY:       What platform.

CRAIG:      So we’ve built the website.

CHEY:       Yes?

CRAIG:      ExhibitEntertainment.Com.Au. And we have started selling tickets from the website through Paypal. They’ve been on Facebook. They’ve got a Facebook page – that the events are called ‘Naughty Night Out’. They are a live cabaret show. They’ve had a Facebook page – Naughty Night Out Facebook page going for a couple of months now, and they are getting some really good engagement.

CHEY:       Great.

CRAIG:      Yes. Particularly, they’ve been giving a percentage of all ticket sales to different charities. So they’ve chosen people to support in Kolak and Warrnambool, and also Give Where You Live, here in Geelong. And also Anam Cara House I think is the other one here in Geelong.

CHEY:       What was the website again?

CRAIG:      The website is ‘ExhibitEntertainment.Com.Au’. You’re checking it out on your iPad, are you?

CHEY:       I certainly am.

CRAIG:      Excellent. So we launched a website this week and we are slowly, as we build the website – so we are going to add a blog and add the ability to join up with your email address and that sort of stuff. So as we build it, we are going to – you know – post on Facebook the new options and information that’s available.

CHEY:       Now this site was built using what theme?

CRAIG:      Avada.

CHEY:       Yes.

CRAIG:      The Avada theme.

CHEY:       I think we did a – or you had a chat about it on a previous show.

CRAIG:      Yes. Great theme. Responsive. Fully responsive, which is absolutely critical because most of the traffic that’s coming to the website is coming from Facebook.

CHEY:       Awesome.

CRAIG:      And most of the people who are on Facebook are on a mobile device.

CHEY:       Correct. So it needs to be responsive.

CRAIG:      Absolutely. But just back on reach and virality of some of the posts they are getting, they got a poster – one post about a guy they are supporting – Adam Jacobson in Kolak – and they got 86K people view it. View the post. Or it was up to that many people.

CHEY:       Ok. Fantastic.

CRAIG:      Which was, you know, unbelievable. They got 287 likes and 16 comments. So they got unbelievable – they are getting some unbelievable reach from some of their posts. And we’ve also started running promoter posts.

CHEY:       Ok.

CRAIG:      So we are selling tickets for the Warrnambool, obviously. So we ran a promoter post campaign. Targeting – we were targeting Warrnambool people and women primarily, and also an age group of 30 to 40.

CHEY:       Ok.

CRAIG:      So we are really, really quite targeted. They haven’t got a big budget, so – and we were getting – I think there was 2,200 people who fit into that category. And it was like $10 or something to show it to those 2,200 people. Well we got, I think, 1,500 out of 2,200.

CHEY:       Ok.

CRAIG:      In 24 hours. So … some Facebook advertis – like Facebook advertising generally is really cheap.

CHEY:       M-hum. I’m still eating chocolate. So …

CRAIG:      Yes, sure. And then we also did a – we also ran some other posts for the events here in Geelong and we were doing – we were targeting friends and friends of friends. So I think they’ve got 380-odd likes at the moment on the page. So we were targeting people who liked the page and also friends of theirs. And the total reach of those was 90K-odd.

CHEY:       Yes.

CRAIG:      Which is phenomenal. And I think we were getting, you know – for $10 you’d get 1K, 1,500 type numbers.

CHEY:       Yes.

CRAIG:      And get to scale up from there. So we’re just sort of testing different strategies at the moment. But looking at the – now the website’s live, so we’ve got Google Analytics on the website so we can monitor how much traffic is coming exactly from Facebook. We can monitor at any point in time who is live on the site, because there’s a …

CHEY:       It’s a nice little feature.

CRAIG:      Yes, it is a nice little – little bit gimmicky, but it’s a bit of fun.

CHEY:       Yes.

CRAIG:      One of the most surprising things I found looking at the data though was over 80% of people were on mobile devices.

CHEY:       Yes.

CRAIG:      Which is – thank goodness, we had a mobile – a responsive website that comes up really nice on a mobile device. On an iPhone. And I think, you know, most of those were iPhones.

CHEY:       Well it’s nice that where you see the breakdown so you can see if it’s a Galaxy, what type of Galaxy it is. And, you know, or what sort of tablet it is. You know? That sort of thing.

CRAIG:      Yes.

CHEY:       I like seeing those stats as well.

CRAIG:      Yes.

CHEY:       But the best way for anybody to check out a theme and if – there are responsive themes out there, but when they’re responsive they aren’t that pretty.

CRAIG:      Yes.

CHEY:       So the best way to make sure you are getting the right theme is go in on your tablet, or on your iPhone and check the theme before you purchase it.

CRAIG:      Yes. Absolutely. I mean I can image it would be – it’s not an easy thing to code a responsive theme.

CHEY:       No.

CRAIG:      And what we’re talking about when we say ‘responsive’ is that all the different sections of the website move around and resize so that they come up clean, come up nice and clean on a mobile device. They are not sticking off the edge. They are not cut out, and that sort of stuff. And the website still flows as you scroll down it.

CHEY:       Correct.

CRAIG:      And it makes it even, you know, rolls up some menus and that sort of stuff, so you … yes.

CHEY:       Yes. You can have a mobile site built for your site, but having a responsive theme is a more practical way to do it to start with if you don’t want to spend the extra money to have a specific mobile site built for your website.

CRAIG:      Yes. Yes. I think the stats where we were getting 85% on a mobile device, another 10% on a computer and a 5% on a table.

CHEY:       Wow. Ok.

CRAIG:      Yes. And I mean that’s all. That’s all Facebook traffic, so it’s a little bit skewed. I imagine if you weren’t – you know, if you were using Google AdWords and other marketing channels to send people to your website it wouldn’t be as high as that on a mobile device. But …

CHEY:       Yes. Tell me this. Have you – was there any reason why you decided to use Paypal instead of a third party, like EventBrite or TriBooking? Or anything like that?

CRAIG:      Yes. So they just want to keep – their big picture goal is they want to do more events like this and also hire out their performers.

CHEY:       Yes.

CRAIG:      So – as now that while they are ramping up, they just want to keep it cheap and clean.

CHEY:       Ok.

CRAIG:      Yes.

CHEY:       Well I think that with EventBrite, I know that I’m tracking stats for my events. And I can see that what has come straight from my site, what’s gone from Facebook to my site, what’s – you know, that way. But I’m also seeing that people are searching within EventBrite. So again it’s another market that you can actually tap into from a location perspective, so I know that people are (you know) likely to go in there and say ‘I wonder what’s going on in Warrnambool, or ‘what’s going on in Kolak’, or something like that. So that might be something they …

CRAIG:      Yes, absolutely.

CHEY:       Look at in the future.

CRAIG:      Yes. I mean I did that a few weeks ago. I went onto the EventBrite site and looked up events in Geelong, and there is a lot of events on in Geelong.

CHEY:       Absolutely. Yes.

CRAIG:      And it’s all types of events. It was a, you know, there was a food and coffee show on the pier a couple of weekends ago. And even – I don’t think there was many small business festival events listed at that point. But all sorts of events are on that. It’s great. Yes. So yes, absolutely. There’d be some traffic coming, and so can you measure how much traffic you’re getting from the EventBrite Site?

CHEY:       Correct. Yes. So I can see which way they’ve come through.

CRAIG:      Yes. Ok. So it would be interesting to – at the end of these events that you are running here in Geelong – to just come back and tell us about some stats about, you know, how many sales you did get from EventBrite site yourself.

CHEY:       Well we are actually doing LinkedIn advertising as well.

CRAIG:      Oh yes? Right.

CHEY:       And I’m not seeing any huge – anything outstanding. So yes. We’ll just …

CRAIG:      Ok.

CHEY:       Wait and see.

CRAIG:      Is it still cheap? LinkedIn advertising?

CHEY:       Yes.

CRAIG:      Yes?

CHEY:       Absolutely.

CRAIG:      Yes. Yes. So Google Analytics keeps – I love Analytics. I love being – every time I go in there, there seems to be new options and …

CHEY:       Oh, yes.

CRAIG:      All of that. New breakdowns. I think that they’ve really broken up the social media tracking tabs now.

CHEY:       Oh, yes. It’s like opening up a toolbox and finding new gadgets, or new toys. You know? It’s like ‘oh, what does that one do?’ and ‘how can I use that one?’.

CRAIG:      Yes. Absolutely. So if you do have a business website and go and see your Webmaster and ask him about some data about where people are coming from.

CHEY:       You should be – they can set up automatic reports.

CRAIG:      Oh, yes. They can.

CHEY:       It’s very simple.

CRAIG:      Yes, so if you are not getting automatic reports …

CHEY:       Ask them why not.

CRAIG:      Exactly. Just bear with me for a minute.

CHEY:       Are you trying to get some chocolate, are you?

CRAIG:      No, no. There’s – need to get some more chocolate in here.

CHEY:       Yes.

CRAIG:      I know you’ve got your eyes on it.

CHEY:       I know.

CRAIG:      I’ll give it to you. I’ll give it to you in a minute.

CHEY:       Thank you.

CRAIG:      Yes. Ok. You’re listening to Chey and Craig on Friday afternoon.

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CRAIG:      The Pulse. Welcome back.

CHEY:       You are listening to Craig and Chey on 94.7 The Pulse. Now I’ve brought up The Brainery Store website just in that little break there. Now the one that I was talking about that is coming up on the 12^th of August is Sibling. And it’s a design collective. The other ones that are coming are Nick Ray talking about ethical consumer groups. Then there’s Stephanie somebody – she’s the designer and she’s on Instagram. I follow her on Instagram, so I knew who that one was when I saw her little picture on the website. And then there’s another one called Vanessa and Matt, Melbourne City Rooftop Honey. And that looks very interesting as well. And there’s 3 that haven’t been announced yet, but get yourself over to TheBraineryStore.Com, and have a look. There are probably about 80 people in the room. Tickets are really cheap. And it’s a lecture, question and answer type set-up. And just was really, really interesting.

CRAIG:      Mmm. Sounds good.

CHEY:       Yes.

CRAIG:      I’ll just – I’m very excited at the moment. I got in the mail yesterday a book.

CHEY:       Oh.

CRAIG:      Yes.

CHEY:       Amazon?

CRAIG:      No, no. Local. I got it straight from Angus and Robinson.

CHEY:       Did you just?

CRAIG:      Within a day.

CHEY:       Wow.

CRAIG:      I ordered, I think, 9AM and I got it the next day.

CHEY:       Awesome.

CRAIG:      It’s pretty good.

CHEY:       Did you have to pay extra for that?

CRAIG:      No, no. $18.

CHEY:       Nice.

CRAIG:      Free delivery, yes. It’s not bad. Happy with that. The book is called ‘How to measure social media’ – a step by step guide to developing and assessing social media ROI. It’s written by Nichole Kelly, and I first heard of Nichole when she was interviewed by Michael Stelzner on Social Media Examiner (the Podcast). Great podcast – we both listen to Michael. I have just started reading the book, and there’s a couple of interesting things already that I’ve found and I thought I’d quickly talk about. Really early on in the book she starts talking about setting goals. How important it is to set goals.

CHEY:       Absolutely.

CRAIG:      And she says, you know, it’s – you don’t want to have too many goals when you are starting off. You just want to be clear on what you are trying to achieve. And she says the – generally there’s 3 types of categories. 3 goals in social media. They might be brand awareness, so just generally trying to get more – your brand out there more. You might be using social media for lead generation, so bringing more leads to your business. Or you might be using social media for customer retention. So to answer the questions, provide after-sales support, take care of feedback and encourage people to buy more. So I thought that was quite interesting and some of the fundamentals in the book. But another thing I found also, which I might have to read out, which I thought was a great idea and I need to think through it more and maybe we can do a section on it in later shows, but she talks about – she says hub spot offers are shining example of executive effective lead generation strategies specifically because they are using different social media platforms for different purposes.

CHEY:       Absolutely.

CRAIG:      Now, as we know the platforms – Twitter, Facebook, LinkedIn, and even YouTube and …

CHEY:       Instagram. Pinterest.

CRAIG:      Instagram and Pinterest – they are all very different. Once you get really into them, they are all very different. The way they are all easy to get involved in, but they are different in their audiences and especially on mobile devices. So …

CHEY:       And it’s very much industry as well. So we know that we use, you know, every single platform, but some clients use them for the absolute opposite reasons other ones use them for.

CRAIG:      Yes. Absolutely. So I’ll just go through – she’s got a summary of what hub spot does. It says “On its blog, hub spot provides 2% resources. It produces e-books and webinars for marketers to get more in-depth information. It uses Twitter to host chats, share resources and answer marketers’ questions about gathering leads online. On Facebook, hub spot shares social media industry news and interesting data. On Google+, hub spot …â€. Google+ – we forgot to mention Google+ before.

CHEY:       Oh no. Terrible.

CRAIG:      I love Google+.

CHEY:       Snap.

CRAIG:      “On Google+, hub spot focusses on promoting its resources and highlighting industry events its team members will attend. The content hub spot produces is extremely relevant to its audience and it has earned the right to talk about itself by providing a tremendous amount of value to marketersâ€. So I thought that was quite interesting. And yes, something I think we should workshop a bit, just to understanding – just give some ideas on how different people, different industries, could use different platforms because I think a lot of people are finding – you know, where do I start and do I have to sign up to everything and do I have to use all platforms?

CHEY:       Yes. No, no, no you don’t.

CRAIG:      And often, with that approach, you tend to be all over the show.

CHEY:       And if you talk to different social media managers, they will usually tell you different things as well. So it’s pretty interesting.

CRAIG:      Yes. Absolutely. So this book is written by Nichole Kelly, spelt NICHOLE. Nichole Kelly.

CHEY:       Yes.

CRAIG:      And yes, she says that (you know) it’s not about how many platforms you are on. It’s really about just …

CHEY:       How you work ‘em.

CRAIG:      Taking it back to basics. Absolutely. Setting goals and starting small. And don’t try to do everything on every platform.

[THEME TUNE MUSIC and pause]

End of Transcription: 00:38:00

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