Talking everything Social Media, Tech & Online Marketing.  Covering pertinent social media news, and Craig’s weekly Random Resources!

Broadcast Summary:

• 
  
• News Desk – Chey talking about Yahoo acquiring Qwiki, Twitter banning automated following and using targeted advertising, Facebook’s advert removal, Mozilla’s Firefox OS phones and Vine’s biggest update ever;
  
• Random Resources – Craig talking about more WordPress themes via Themeforest;
  
• Random Resources – Chey talking about clever Facebook targeting options.
  

CHEY:       And welcome, listeners, to Social Media Pulse. Today I’m doing the introduction because someone is losing their voice. Craig usually does the info on this show – just for our listeners that are probably listening to the Podcast.

CRAIG:      That’s right. But I don’t have much – or I have an interesting voice today.

CHEY:       Yes. So you are on Social Media Pulse where we talk everything social media, online marketing, tech, anything to do with online properties, and we’ve got a bit of a show for you today. And how are you doing, Craig?

CRAIG:      Yes, I’m great apart from my voice not working for me real well today. I’m fantastic.

CHEY:       Really husky!

CRAIG:      Yes. It’s not quite right. I’m good, yes. I’ve just dropped the kids off so I have the kids home this week for school holidays.

CHEY:       Have you been yelling at them all week?

CRAIG:      Possibly. That could have something to do with it. Yes. I’m not sure – about the only thing I could put it down to is I’ve stopped doing Bikram, and so possibly I haven’t drunk as much as water as I have been when I was doing Bikram. I’ve taken the week off. So yes. Something is going on with my chest and lungs and throat, and could make for an interesting day.

CHEY:       So you are not going to be out this weekend? You know? Playing up with the boys?

CRAIG:      Oh, I’ll be out this weekend! Absolutely. Absolutely yes. I’m sure it will come good eventually.

CHEY:       Yes. Bound to, I suppose.

CRAIG:      Yes. How have you been Chey?

CHEY:       Flat out!

CRAIG:      Really?

CHEY:       Again like last week. It’s Friday and I feel like yesterday was Monday.

CRAIG:      Uh-huh?

CHEY:       Yes. Just the days blend into each other, and yes.

CRAIG:      Lots of late nights down at Page One?

CHEY:       Yes. Oh, you’ve been driving past it, have you?

CRAIG:      I haven’t, but it doesn’t surprise me.

CHEY:       I’ve had a few people call saying, “Your lights are onâ€, and I’m like, “yes. Still here!â€. So yes. No, we’ve had some fantastic projects that we’ve been working on. And yes, sometimes they go into the night and you sort of just sit there, and you go, “wow! It’s what? It’s half past nine? Oh, your dinner will be ready at home. I’d better go!â€.

CRAIG:      Most of your team – where are they? Philippines?

CHEY:       Yes. Philippines. And well, actually, Philippines and all over the world to be quite honest.

CRAIG:      Oh, ok.

CHEY:       One of my favorite writers is in Dubai. An Aussie but in Dubai. And then we’ve got USA, London (or should I say York!) and that’s north – it’s a place called Whitby. And I’ve actually been there, so yes. Where else are we? New Zealand, and from our transcription perspective, we – why and how we have them done so quickly is because of the time zones. So on a Friday afternoon, once we’ve done the show, I can’t see any Australian transcription company wanting to do a transcription and have it ready (you know) tomorrow morning, so the time difference with the US is fantastic. So it’s morning when our transcriptions are being done right now, and they get to it in the afternoon. And yes, ready for us.

CRAIG:      Yes. Nice.

CHEY:       So we certainly do leverage the world clock.

CRAIG:      It’s interesting days, isn’t it? Where you are working around the clock a lot more. You need to be a lot more flexible with your work hours and I tried to organize a meeting at work between India and Mexico at the same time here in Australia. And it just didn’t work.

CHEY:       No. The triangle didn’t work.

CRAIG:      There was no way we could have all of us on the line at the same time.

CHEY:       Well, coming up in September I’ve got 2 weeks where I will be away, and one of them I will be hopefully in Hawaii. And so I did the time conversion to see what time I’d have to ring in to be on the show – and, like, 5AM. Ok!

CRAIG:      Ok. Can’t wait for that. I can’t wait to speak to you at that time in the morning.

CHEY:       Oh, yes. I’m sure! It’s actually the week after that that is the Pro Blogger Event that I’ll be at on the Gold Coast, and I’m tipping there’s quite a few girls that are going to be up there that are friends. So we are all getting in the night before, and I’m tipping that, yes, it’s going to be a big day and by 3 o’clock in the afternoon I might sort of be maybe having a nano-nap.

CRAIG:      Right! You may have a voice like mine by then. That [inaudible 00:04:17]

CHEY:       I could have. I could have, but it will be really hot.

CRAIG:      We had a good show last week. We talked a bit about website design.

CHEY:       And e-commerce. That was something we sort of touched on last week,

CRAIG:      It was. Yes.

CHEY:       And the team have actually been playing with big commerce this week. So it is – yes – really interesting. You know? From progression of different conversations, you actually (yes) end up using the platforms. So.

CRAIG:      Yes. Yes. So if you want to listen to last week’s show, go to iTunes Podcasts and look up Social Media Pulse, or go to our website – socialmediapulse.com. You can stream straight from the website.

CHEY:       Yes.

CRAIG:      It’s a bit quiet in here without the girls next door.

CHEY:       It is.

CRAIG:      Without Sue and Belinda.

CHEY:       Well I turned the radio on, and I’m like, “Where are the girls?â€.

CRAIG:      Yes.

CHEY:       What’s going on, girls? We miss you already.

CRAIG:      We do. If you want to call in to the show, give us a call on 5222 5947. If you’ve got any social media news or questions or anything going on in your social media world this week. What’s on today’s show?

CHEY:       Today’s show – we’ve got the News Desk happening. And then I’m actually going to speak about a couple of different Facebook contests, and (you know) how people are using them and what you might be missing out on in your small business.

CRAIG:      Yes. Ok. Great. I’m going to talk a bit about WordPress themes again.

CHEY:       Ok.

CRAIG:      I’ve just been playing with more – I’ve found some amazing themes, so I’m going to touch a little bit on that as well. So still around. We’ve got some fun stuff to talk about. You are listening to 94.7.

[THEME TUNE MUSIC and pause]

CRAIG:      Chey, it’s coming. If you just bear with me for a minute.

CHEY:       Oh, really?

CRAIG:      This reminds me of last week.

CHEY:       It does! What song have you chosen?

CRAIG:      It’s a little bit of ‘Daylight’ by Matt and Kim.

CHEY:       Oh.

[THEME TUNE MUSIC and pause]

CRAIG:      Welcome back. You are listening to Social Media at The Pulse. Think my voice is getting a little bit better.

CHEY:       Well you were drinking that water there.

CRAIG:      Yes. That’ll help. Hey – I’ve got some news before you go onto the News Desk this week.

CHEY:       Go for it!

CRAIG:      You know how I have a love for Pandora. So a lot of music I listen to is straight from Pandora. They are now implementing Pandora into cars!

CHEY:       Love it.

CRAIG:      So there’s a number of models of cars you can buy in the States which must have their own – they have their own sync system, so they’ve got their own sim card, and they can stream Pandora music straight through your stereo.

CHEY:       Awesome.

CRAIG:      Uh-huh!

CHEY:       Any particular brand of cars?

CRAIG:      There’s, like, a dozen on the market now so it’s

CHEY:       Ok.

CRAIG:      So it’s – yes – spreading. Yes. So that sort of stuff will come out here, I assume.

CHEY:       Might not be too far away.

CRAIG:      And the News Desk, Chey? What’s happening in Social Media News this week?

CHEY:       Well, I didn’t even have enough time to print up the News Desk. So I’ve got the iPad open right now.

CRAIG:      Oh, look at you!

CHEY:       Yes, of course. You know, when in doubt always the iPhone – sorry, the iPad will help. Now. What we have here. Yahoo has acquired Qwiki for around $50M. Now that’s QWIKI. And It’s an IOS that helps users create movies out of the photos and videos in their camera roll. So that was first launched – I’m trying to think. I can remember something about Lady GaGa! I think, maybe, she used it to start with and that’s where it went viral. And yes, so Apple has picked up its Editor. Sorry. An Editor’s Choice App in 2011 and yes, so earlier this year the company shifted their focus a bit and they’ve relaunched as an iPhone only App.

CRAIG:      All right.

CHEY:       There you go! So there’s that. Another one here. Twitter has banned automated following – and I’ve always hated it. Absolutely always hated it.

CRAIG:      What it is?

CHEY:       It’s automatic following. So if you use a third party app on your Twitter account, and it says (you know), you basically – if anybody follows you, you just follow them straight back.

CRAIG:      Oh, ok.

CHEY:       So it’s a lazy way.

CRAIG:      Right.

CHEY:       And it meant that you not actually – you could be following Bots. You could be, you know, following whatever. And actually talking about Bots and fake followers, if you go to SocialBakers.com, there is actually on the left-hand side of the webpage you can actually check how many of your followers are fake, how many are inactive. That sort of thing. I checked mine the other day just by accident. I was having a look for something else on social bakers. They’ve got a new application that I was checking out, and so I went in and 97% of my followers are real. 2% are fake and 1% has been inactive. So I don’t know how that compares. I should ask around. But yes, this follow-back – this automation – I don’t like it. So now again with Twitter, it will soon start showing targeted Ads based on user account information and browsing history. It’s, again, data, data, data. They’re really using it. So the new Ad format. It sounds like it’s going to work a bit like – just say using the florist – and it’s Valentines’ Day and the florist will have a list of people who subscribe to its newsletter or have visited its site. The shop may choose to target their promoted Tweet Ads to those users. Does that make sense?

CRAIG:      Right. Yes.

CHEY:       Ok. So that’s – yes – that’s going to start soon. What else have we got here? Facebook will be removing Ads from pages, groups – sorry – and groups with offensive content. There was a particular Facebook page a couple of weeks ago that was taken down and I have liked the page, as do many of my friends, and it was literally 130K followers. Sorry. Fans. And the page was torn down and we found it quite interesting, but it was going through the Twitter account instead of the Facebook account, but it’s still not the same. And I haven’t actually followed up to see what’s happened with it. I might do it in one of the breaks. And yes, so there’s a lot more crackdown with what Facebook are doing. I think they’ve got their heads around there is so many Facebook Fan pages, and their team has been able to go through and sort through and get rid of all the offensive sort of stuff. And, you know, it isn’t nice when I see certain fan pages from Geelong spring up that are offensive. Very offensive. And very Genwy related and, you know, who is seeing who in Geelong and that sort of stuff. Or who hooked up with who.

CRAIG:      Oh.

CHEY:       Really awful sorts of stuff. And I don’t think it’s appropriate, and I don’t think these kids realize what they are actually doing. This is – you know – it’s Facebook, and yes it can be torn down, but in-between it being up and being torn down I think there’s a lot of reputations of these Genwys that are going to be tarnished for a very long time.

CRAIG:      Yes. I was even reading in the paper this week, and it was a story about (you know) someone that was, like a couple of years ago, posting something defamatory about someone else, and coming back to haunt them now.

CHEY:       Yes.

CRAIG:      And it was just taken down. You see it. It’s so common these days. People are getting unstuck with social media.

CHEY:       Well here’s another example. I actually was looking for a house cleaner, and so I went to the Surf Coast Jobs page that is there and just sort of started seeing if there was any cleaners there. I’d like to use somebody local. And so there was a girl there that had put her hand up for cleaning another property, and so I clicked on her Facebook profile. Went over and had a glimpse at her life and went, “I don’t want you in my houseâ€. So it is really, really important. Yes. So there you go. That’s sort of off track from the News Desk. Umm. Mozilla has announced its first Firefox OS Phones. What else is here? Vine’s biggest update yet adds ‘ReVines’, ‘CapVideos’ and ghosts. Ok. Now this was on Mashable. And it released its biggest update to IOS on Wednesday, bringing in a number of new features to the video service included in the update – 15 new channels ranging from comedy to cats, where you can submit your videos. A new one is On The Rise. It’s a section that highlights Vine videos going viral on the service and new capture tools such as a grid and ghost tools to add flavor to your videos. In addition to the App enhancement, Vine has also updated the ability to ReVine Vine posts to your followers. So it’s very much like a ReTweet. I reckon that’s awesome.

CRAIG:      Yes.

CHEY:       So there you go. That’s it for the News Desk.

CRAIG:      Ok. I’ve got a question for you. I was thinking today. There’s review sites for restaurants and that sort of stuff, like Yelp and …

CHEY:       Yes.

CRAIG:      Urban Spoon, and that sort of stuff. Is there one that is coffee only?

CHEY:       Um. No. Not that I know of. I know that in Geelong they do a coffee – every year they do a coffee award for different makers, roasters, baristas, that sort of thing …

CRAIG:      Yes.

CHEY:       But I don’t know if there is an App. No.

CRAIG:      So there is one in Melbourne. There’s a Melbourne Coffee Review App. And there’s also 385cups where you can go only and order – which I’ve never been able to get to work yet.

CHEY:       Neither have I. It’s actually – that App 365 was built by some ladies in New South.

CRAIG:      Ok.

CHEY:       And they do – the App is doing amazingly well.

CRAIG:      Right.

CHEY:       But I can’t seem to have it work, and I literally call my local barista and order my soy – large soy late with 2 sugars in advance, and say, “I’ll be there in 5â€. So!

CRAIG:      It’s very efficient of you!

CHEY:       Yes. Well, you know time! I think I hate that waiting.

CRAIG:      Yes. Yes. Yes, but I reckon that’d be good. I go down to Bright Styles for my morning coffee.

CHEY:       Now where is that? Is that in?

CRAIG:      El Street in Torquay.

CHEY:       Is it in the back? There a – Chris, hubby, was saying that there is a new coffee shop in Torquay. I can’t think of where it was. It’s in the back of a bike store, I think, or something along those lines.

CRAIG:      Oh, ok. I haven’t seen that.

CHEY:       Or bike or skate or something sort of store.

CRAIG:      Yes. This – Right Styles is a skateboard shop.

CHEY:       Oh, there you go.

CRAIG:      Yes.

CHEY:       Ok. So it’s the same one?

CRAIG:      Yes. Same one. Yes

CHEY:       And apparently that is the best coffee. And I haven’t tried it yet.

CRAIG:      Really good coffee. Uh-huh!

CHEY:       Cool. Ok.

CRAIG:      So I was talking to him about his social media this week. Tyler – his name – is. And he was on … there was some tourism review (I can’t remember what it was)…

CHEY:       Yes.

CRAIG:      And he’s on Facebook, but that’s about all. But I thought, you know, something like that where people are driving into Torquay for example, looking for a good coffee review. You’d think that would be covered somewhere in a coffee review app.

CHEY:       Well I don’t know. I think, when you do a Facebook search, you can actually see reviews that people have left for different coffee places and restaurants and things like that, but it’s not specific like that. Yes. That would be interesting.

CRAIG:      All right. Stick around. You are listening to Chey and Craig.

[THEME TUNE MUSIC and pause]

CHEY:       And welcome back to 94.7 The Pulse. You are listening to Craig and Chey on Social Media Pulse.

CRAIG:      On this Friday afternoon. Hope everyone is knocking off.

CHEY:       Yes.

CRAIG:      Relaxing. Winding down. And get on board the ‘For the love of Elvis’ show that we’ve just advertised about. The Moroak Hotel. Saturday 3^rd August. Sounds like a good night out.

CHEY:       I’m tipping there’ll be a few Elvis’s there.

CRAIG:      There’s prizes for best dressed male and female. How about that?

CHEY:       Awesome.

CRAIG:      Door prizes as well.

CHEY:       Is there an entry fee, or anything like that?

CRAIG:      $35 for adults and $15 for children.

CHEY:       Nice.

CRAIG:      Bookings can be made through the Moroak Hotel – 5266 1372.

CHEY:       I’ll have to look it up, but I think the Mount Moroak’s got a new function area or something like that.

CRAIG:      Oh, right.

CHEY:       Yes. I could be wrong, but I was reading something in the Colac newspaper the other day.

CRAIG:      Right. Speaking of Colac, I’m doing some web, online marketing stuff, for a group of …

CHEY:       Stuff!

CRAIG:      Stuff! Yes, as we do!

CHEY:       Yes.

CRAIG:      For a group of Geelong performers who are putting on some shows in Wardable, Colac and a couple of shows here in Geelong.

CHEY:       Awesome.

CRAIG:      Yes. Their night’s called Naughty Night Out, and it’s a burlesque-type musical-type show, but also has comedians and tap dancers and all sorts of stuff.

CHEY:       Have you spoken about this before? Or have I heard it from somebody else?

CRAIG:      I don’t think I have.

CHEY:       Have they been in the local newspaper? Or something recently?

CRAIG:      Yes.

CHEY:       It sounds familiar. I thought …

CRAIG:      Yes. They’ve been doing a bit of promo stuff. So they were on Bay FM. And …

CHEY:       Oh, Ok.

CRAIG:      And they’ve got some local newspaper stuff coming up. Their show actually – Geelong’s show – is in Paco. Packington Street.

CHEY:       Ok.

CRAIG:      Where your office is!

CHEY:       Yes.

CRAIG:      Do you call it an office or a studio?

CHEY:       I call it a studio!

CRAIG:      Yes.

CHEY:       I don’t like the word ‘office’.

CRAIG:      Right.

CHEY:       It implies suits and we don’t wear them.

CRAIG:      Yes. Yes. You wear gumboots.

CHEY:       Yes. Gumboots. Denim skirts. That’s the uniform.

CRAIG:      Yes. That’s it. So yes, we did some work on their website this week and I was – we built it on WordPress, and the website is exhibitentertainment.com.au. But I was quite impressed with – I went into Themeforest again, looking for themes. And we had a bit of a look at the most popular WordPress themes out at the moment.

CHEY:       Yes?

CRAIG:      And there was one that was a clear leader, so when you look at – it shows you the amount of sales a particular theme has got in the last week. And this one that was called Avada had, like, 800 sales – 800 licensed sales in the last week, whereas the nearest other one was, like, 400. So it’s a clear leader. So we had a bit of a look at it and it seemed to suit what we were looking for. So we bought the theme for only $45, and it turns out that it’s produced by a local bunch in Melbourne.

CHEY:       Awesome.

CRAIG:      Yes.

CHEY:       That’s always a bonus.

CRAIG:      That is a bonus. It’s called Theme Fusion.

CHEY:       Yes?

CRAIG:      In Longstaff Street in Melbourne. So I haven’t found where they are or what else they do yet. But the Avada theme really impressed me. They had – there’s a whole lot of homepages set up, so they’ve pre-set up about a dozen homepages, and you can just copy the – what’s it called – CSS code?

CHEY:       Yes.

CRAIG:      Straight into the page that you are setting up for the homepage.

CHEY:       Nice.

CRAIG:      And it sets up your sliders. It sets up your, you know, latest blog posts. It sets up image spreads. And there’s also lots of – in the widget area, there’s lots of special Avada footers so if you want your Flickr photos or your – sorry – you’ve got your Facebook page. Like Page there set up. Your Twitter stream. That sort of stuff.

CHEY:       That’s awesome.

CRAIG:      Uh-huh!

CHEY:       No wonder they’ve had 800. Yes.

CRAIG:      Yes. So they’ve really done a lot of work on the software. It’s got lots of features.

CHEY:       Features, and the usability. I think that’s where, you know, when people actually design themes. Sometimes they are designers, and sometimes they are developers, and sometimes they are both. And the design is very important, but the usability is just as important. And I think that if they’ve thought about that and they’ve put all of those sorts of things in, I reckon that’s pretty awesome user-friendly.

CRAIG:      Yes. Absolutely. And I’m still only scratching the surface of the theme. I’ve only had it for about a week, but it’s got also 4 different types of sliders.

CHEY:       Yes?

CRAIG:      So it’s got, like …

CHEY:       As in widths? And that sort of thing?

CRAIG:      But there’s also some fading and stuff going on, so you get fade in different images within the slider itself.

CHEY:       Ok.

CRAIG:      So instead of just sliding across a fixed images, you can slide across an image and then have some balloons and stuff …

CHEY:       Oh, ok.

CRAIG:      And thought balloons and that sort of stuff come into it …

CHEY:       Yes.

CRAIG:      From the bottom up sort of thing.

CHEY:       Ok.

CRAIG:      So, yes. I have …

CHEY:       What was the theme called? I’m thinking

CRAIG:      Avada.

CHEY:       Avada. People will probably want to know that.

CRAIG:      AVADA. Yes. So go to Themeforest.net and if you do a search on WordPress Themes, and the most popular ones, it will come up with Avada as the #1 seller last week.

CHEY:       Wow. And how long’s it been available for? As in?

CRAIG:      There was – it’s had 27K downloads.

CHEY:       Wow.

CRAIG:      Since 2012, from memory, so it’s …

CHEY:       Ok.

CRAIG:      ‘10? Yes, so it’s … Yes. It’s about ‘10, but they did an upgrade of the software in ’12 so it’s been around a few years and they’ve kept working on it. But yes, really nice. So simple. You know you could knock up a very flash, professional looking homepage in no time at all.

CHEY:       Yes. Well that sounds pretty awesome.

CRAIG:      Yes. That was pretty good. So we’ve set up this site anyway. It’s very – it’s just a skeleton of the site at the moment. We are going to build it as we get closer to the shows in the next couple of weeks. We’ve set it up just we Paypal buttons at the moment.

CHEY:       Yes.

CRAIG:      So we are just procession payments through Paypal. We are setting up Twitter, Google+ and Facebook pages for them all.

CHEY:       Yes.

CRAIG:      We’re actually going to – over the next couple of months as we build the site up and build the blog and start putting blog posts and images and that sort of stuff- we’ll just announce all that through the different – through those social medias.

CHEY:       Now that sounds fantastic.

CRAIG:      Yes. So that’s pretty good. But it just amazes me. I was using, a few years ago, just some standard themes like Thesis and Genesis and that sort of stuff, but when you start looking at what else is available, there’s so much more functionality and …

CHEY:       I think that people get stuck on one sort of theme constantly. And I know that we butcher them, and I’ve been – whilst you’ve been talking, I’ve been trying to find an email that I sent to a customer only a couple of days ago just about the different themes that we like, that we’ve used before and that we have development licenses on. And we have membership, or club memberships – we have that sort of thing. And I think, from memory, the ones that we like to use are Elegant Themes.

CRAIG:      Yes. I had a look at those this week. Yes.

CHEY:       Yes. Really good, and yes – Themeforest and those sorts of. And of course, I can only think of one right now, and I’m trying to find this email to – because I know that we probably had 4 or 5 different ones in there I could sort of say that we sent off. And said have a look through these. We can butcher them.

CRAIG:      Yes.

CHEY:       And change code and those sorts of things.

CRAIG:      Yes.

CHEY:       Sometimes you have limitations, but most of the time we can have a work-around somewhere. And yes. I will – I understand the need for custom-built sites. Absolutely. But for certain projects – not required. You really can find there are so many themes now that if you can’t find a theme that you 90% like and you want to just change 10%, then really I’d be saying you are a bit too picky.

CRAIG:      Yes. I’ve got a question for you. So they’ve got an event in Wardable and Colac. With Facebook advertising, can you get as area-specific as somewhere like Colac?

CHEY:       You can, in a way of local page selections. So if there is a major page in Wardable, like it could be the Wardable paper, the local paper, like the Colac paper. They’ve got their own Facebook page. You can target that way, so if people have liked those pages, they are more than likely going to like seeing your type of Ad.

CRAIG:      Yes, yes.

CHEY:       So that’s probably how I’d work it that way. You might want to do – thinking about that type of client – I would probably do some sort of photo comp because I know that they do some. They’ve got fantastic costumes and things like that that I think would be very sharable, that people would be interested in. So …

CRAIG:      As in ‘if you share this quirky picture of one of us in costumes, you could win …’?

CHEY:       No. Yes. Something along the lines of – like, I’m just thinking off the top of my head – like …

CRAIG:      Sure.

CHEY:       Like where did the costume come from? So – or – you know, because they do different themes and that sort of stuff, don’t they?

CRAIG:      Yes.

CHEY:       So being able to share the photo, tell us where you think where this originated from, or whatever – something along those lines. That’s where people don’t have to put a lot of input into. So they could say Brazil or Rio De Janeiro or whatever. It’s not like they have to think about it. They have, you know, really short answers and you – yes.

CRAIG:      Yes.

CHEY:       So.

CRAIG:      Good tip. No. Thanks. All right. You are listening to Social Media Pulse.

[THEME TUNE MUSIC and pause]

CHEY:       And welcome back to 94.7 The Pulse. You are here with Chey and Craig on this lovely Friday afternoon, and we are talking all things online marketing, social media, tech, anything to do with the online world.

CRAIG:      That’s right. And you’d think after 32 shows of this, you’d think we’d have some sort of system to work out who is going to talk first when we get back from a break.

CHEY:       We really just look at each other, and you go ‘you go or you go’. Yes.

CRAIG:      We should, you know! We should systemize that.

CHEY:       You reckon?

CRAIG:      Yes. Put a hand up, or throw a bit of paper at the other person, or something like that?

CHEY:       Maybe we should have a competition. Maybe we should have just like, you know?

CRAIG:      Yes?

CHEY:       Scissors, Rock …

CRAIG:      Oh, ok.

CHEY:       Um.

CRAIG:      It’s cool, yes.

CHEY:       Yes. Yes, something like that, ‘cos like having to systemize something like that is a waste of time for me.

CRAIG:      Really?

CHEY:       I just go, like, just throw your balls out there and do it. Like, really!

CRAIG:      What do you mean by that?

CHEY:       Well you just do. You just go. Just do it.

CRAIG:      Which ball? Ok! I didn’t know where you were going with that then!

CHEY:       Gift to me dad – I’ve got to. Sorry!

CRAIG:      Goodness me. You’ve got new headphones this week?

CHEY:       No. I actually, you know, left mine in the studio!

CRAIG:      Right.

CHEY:       So I’ve got Lisa’s. Lovely Lisa leant me them.

CRAIG:      She’s got funky blue ones.

CHEY:       Yes.

CRAIG:      Yes.

CHEY:       Yes. They are actually quite good. Surprising.

CRAIG:      Oh, ok. Yes, so stick around after the show. After today’s Social Media Pulse show and listen to Doug Aiton.

CHEY:       Yes.

CRAIG:      Coming up at 4PM.

CHEY:       And I wanted to have a bit of a chat. Like when you were just saying about different Facebook targeting and things like that. There was a great blog post this week on Social Media Examiner and it was about choosing the right type of Facebook content. So there was, when you were speaking about it, my instant thought went to photos. Specifically because the burlesque industry and the entertainment is very good for photographs. And on Instagram, with Hashtags and those sorts of things, there’s a – I’ll just go over here. It says … photo contests. Ok. The Pros of a photo contest is that it’s relatively easy for page admins to set up, an excellent choice to engage your existing fans who must take an active role in the game by submitting their entry and/or voting on others. Fans will remember their experience more than with a contest that does not make you – that make them part of it, and every vote. Fans will remember the experience. Sorry. Every vote a photo receives will contribute to your fans viral reach as the vote is shared on the voters’ timeline, ticker or newsfeed. The Cons: Whilst fans love photo contests, the necessity – sorry, the necessary effort to enter may inhibit participation of existing and new fans. Poor fan recruitment also means poor email collection. If you go list to collect a lot of qualified emails, stay away from the photo contest. So I thought that was pretty relative to what we were talking about before, and I can see (you know) in and along the coast there’s a certain photographer – I can’t think of his name off the top of my head – but I follow him on Google+ and he has, like, from anyway form Wardable up to Bendigo, and down the Hamilton Highway and into Geelong and Geelong Waterfront. And he has some amazing photos. There are those sorts that enter the market that would be likely to come along to a show to get some really interesting sorts of short.

CRAIG:      Oh, I see. Yes.

CHEY:       Yes. And then you’ve got your other end, where it’s self-taught. And they just like taking photographs and that sort of thing. And that sort of contest. Yes. I reckon that sort of thing would work for that client.

CRAIG:      Yes.

CHEY:       Now there was something else here about – let your fans vote. Ok? So the Pros of having your fans vote in contests means that, again, it’s easy to set up, the type of promotion is easy, they don’t require much other than a vote. An excellent choice to engage your existing fan-based fans who participate, are generally interested in the outcome and will remember their experience. Every vote will contribute your open-graph viral reach as well. The Cons: Fans vote – sorry fan votes offer poor fan recruitment as there is usually nothing to win, but this can be improved by integrating a sweepstake amongst your voters. So there’s a combination there that you could use.

CRAIG:      So that’s a voting thing that you set up within Facebook, right?

CHEY:       Correct.

CRAIG:      Yes. So that’s just a normal post, but you set it up as a voting thing and people can go ‘yes/no’, or?

CHEY:       Yes. Yes, that way. There are third party apps that you can use that will integrate. You know? Something with an image, and a bit more savvy than just the vote system.

CRAIG:      Yes, cool.

CHEY:       So I’d be looking at a company called Target Pistol. They are a Melbourne – Sorry, actually one of them is a Torquay-based boy. But they are based in Melbourne. Now when we were just saying about sweepstakes, what this article talks about with those types of campaigns is that sweepstakes – the contest of choice if you want to maximize the number of participants without spending a lot of time or effort. But it has its drawbacks, so here’s what you need to know. The Pros: Sweepstakes – easy to set up, easy for participants to use, an excellent choice to engage your existing fan base and recruit new fans. The entry process is generally fast which helps you to convert a higher percentage of participants and get more fans through the process quickly. The Cons: The user experience is a non-event and they aren’t always as fun as some other promotional formats, so participants experience may not make an impression for your brand. A sweepstake contest is not good for leveraging viral reach through share, invite buttons and any other of Facebook’s automatic sharing options. So there’s always pros and cons too …

CRAIG:      Yes.

CHEY:       But when you are combining them with a photo contest, that could work. Yes. So yes. There you go.

CRAIG:      Interesting. So what is? I can’t imagine a sweepstake.

CHEY:       Ok. Would you like me to find one? I think I saw one the other day that a Geelong company was doing. But if you – hang on. So iPad’s decided to just freeze on me for a tick.

CRAIG:      Ok.

CHEY:       Love technology, don’t we?

CRAIG:      We do.

CHEY:       Maybe I should have brought my backup.

CRAIG:      Do you have a good service here in the studio?

CHEY:       Yes.

CRAIG:      That’s very good.

CHEY:       1, 2, 3, 4 – 4 bars.

CRAIG:      That’s pretty good.

CHEY:       Yes. So if I have a look here – you’d have to sit down and go through the complete. You know, what’s the outcome? What do they want to use Facebook advertising for? What’s the goal?

CRAIG:      Yes.

CHEY:       Do they want more fans? Do they want interaction? Do they want more ticket sales? What’s the #1 goal? You said that they are Wardable, Colac, coming into Geelong. Are they going to status there? You know, there’s got to be an overall goal.

CRAIG:      Yes. That’s right.

CHEY:       Obviously they want more people there.

CRAIG:      Yes.

CHEY:       But is the ticket sales is it the fan base and building it? Or?

CRAIG:      Yes. So at the moment it’s all about ticket sales, because these are their first events that they are doing. They’ve done some previous events down the coast, but now they are consolidating, they’ve got a lot more performers involved.

CHEY:       How many are there in total?

CRAIG:      19 I think.

CHEY:       Wow!

CRAIG:      Yes. It’s going to be massive.

CHEY:       Huge.

CRAIG:      Yes. It’s going to be a great night. But yes, the big picture that they wanted to start doing regular events and also hiring out performers and that sort of stuff. So …

CHEY:       Ok.

CRAIG:      So they will be looking at building an email list.

CHEY:       Yes.

CRAIG:      And client database – that sort of stuff.

CHEY:       Well we always say that’s really important online. Full stop. That’s important.

CRAIG:      Yes.

CHEY:       Yes.

CRAIG:      Yes. Absolutely.

CHEY:       Email marketing. That sort of stuff.

CRAIG:      Yes.

CHEY:       Sorry. I can’t seem to get anything here.

CRAIG:      That’s all right. No worries.

CHEY:       Ok.

CRAIG:      All right. You are listening to Chey and Craig.

[THEME TUNE MUSIC and pause]

CRAIG:      And that’s about the show for today, Chey.

CHEY:       Fantastic.

CRAIG:      Yes. It’s been fun.

CHEY:       Nice to see you again.

CRAIG:      Nice to see you too. I’m off to see Colin McCarten maybe … No, I’m not going tonight. I’m going to watch it tonight.

CHEY:       Oh, are you?

CRAIG:      Yes. Absolutely. See the Pies get up.

CHEY:       All rightie. Well I’ll catch you next week.

CRAIG:      Yes. See you next week.

CHEY:       Cheers!

[THEME TUNE MUSIC and pause]

End of Transcription: 00:35:35

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