Talking everything Social Media, Tech & Online Marketing.  Covering pertinent social media news, and Craig’s weekly Random Resources!

Broadcast Summary:

• 
  
• News Desk – Chey talking about Yahoo’s numerous recent purchases, Facebook Hashtags, Apple’s new OSX name, Myspace DJ iPhone App and Vizley;
  
• Craig’s Smart Technology – Craig talking about developments within different search engine providers and facilities to search plus technology in cars;
  
• Random Resources – Craig and Chey talking about blog syndication (and how Social Media Pulse uses it);
  
• Random Resources – Craig and Chey talking about online ticket systems.
  

CRAIG:        And welcome to Social Media at The Pulse on this Friday afternoon. You are listening to Social Media Show where we talk about all things tech, online marketing and social media. You are listening to Craig and Cheyanne. And how are you this afternoon, Cheyanne?

CHEY:         Oh, it’s cold. That’s how I’m feeling.

CRAIG:        You’ve got your scarf on.

CHEY:         I’ve got my scarf on. I’ve got my gum-boots on.

CRAIG:        It’s 14 degrees today and every other day for the next 7 days.

CHEY:         Yes.

CRAIG:        Yes. We love it.

CHEY:         We do! You’ve got to love a change in weather,

CRAIG:        Yes.

CHEY:         But sometimes, when it’s that constant – it’s like, you know, summer – constant hot and everybody gets a bit frazzled. Constant cold, and everybody gets a bit constantly grumpy, I think,

CRAIG:        Yes. Well winter has hit us hard.

CHEY:         It has. And it’s, as you can see by the weather, it’s only going to get worse.

CRAIG:        Yes. I went to the MCG last Friday night after the show, went and saw the Blues and the Bombers. Ended up fantastic going, and yes. It was a bit fresh.

CHEY:         Yes.

CRAIG:        It was a bit chilly out there.

CHEY:         Yes. Well I was saying before we got on the show that I get on the walker every morning and warm myself up because yes we’ve got, you know, our polished concrete floors and high ceilings. And yes, so it is cold in the studio. So nothing better than to get on the walker.

CRAIG:        Yes. Absolutely. It must take a while to warm that office up too.

CHEY:         Yes. It does.

CRAIG:        Yes. Yes.

CHEY:         Yes. Closed doors and everything, but – look, you know, it keeps me awake. If the office was too warm I would probably fall asleep.

CRAIG:        Yes. When are you getting your signage out the front of the office in Paco Street?

CHEY:         Oh gosh. When I get around to it. You know?

CRAIG:        Fair enough.

CHEY:         I’ve got customers to serve.

CRAIG:        Right. Too busy making money?

CHEY:         Yes. Well it’s interesting. I did have 2 different companies – I called 2 different companies and one of them turned up when they said they would, and the other one didn’t. And have called them since and still haven’t turned up. So very interesting. Maybe they are too busy.

CRAIG:        Yes. Oh well.

CHEY:         They didn’t come up with anything creative enough.

CRAIG:        Right.

CHEY:         In the first instance, which was a bit disappointing actually.

CRAIG:        Right.

CHEY:         I gave it to our design guys and they came back with some funky sort of stuff. So I really just want somebody to implement that. So yes. It’s been on the To .Do List, and we’ll get around to it. We’ll wait and see what Council approve as well.

CRAIG:        Right.

CHEY:         Yes.

CRAIG:        Talking about creative – how about Sue and Belinda for the last 2 hours?

CHEY:         Oh, very creative. Lovely ladies.

CRAIG:        Broadcasting from the future.

CHEY:         Yes.

CRAIG:        That’s clever.

CHEY:         It is. I wonder if we could do that one day?

CRAIG:        Well, yes. We’ll have to ask them how they did it.

CHEY:         Yes. I’m tipping they will have quite a few hints for us.

CRAIG:        Yes. Yes. And Vasafly they were talking about – did you hear that bit?

CHEY:         Umm

CRAIG:        That’s Vaseline for when you are flying on an aircraft.

CHEY:         Oh. Wow.

CRAIG:        Vasafly.

CHEY:         Vasafly!

CRAIG:        Yes.

CHEY:         Interesting. No, I didn’t hear that.

CRAIG:        Yes. Tackling the issues – they really do!

CHEY:         Absolutely.

CRAIG:        It covers some depth in that show [both laugh].

CHEY:         Oh, they are lovely.

CRAIG:        And what about our show last week?

CHEY:         Awesome.

CRAIG:        Yes.

CHEY:         Yes.

CRAIG:        Yes. Go to iTunes, check out Show 28 where we interviewed James Schamko about his event this week. Fast Web Formula number 4.

CHEY:         Yes. And it was happening yesterday, and happening today.

CRAIG:        Absolutely.

CHEY:         It’s had some great speakers on and I think it’s up on SocialMediaPulse.Com as well, so you can have it – head over there. Show 28.

CRAIG:        Yes.

CHEY:         Can you believe we are at Show 29 now?

CRAIG:        Wow. I know. How about that? It’s pretty good.

CHEY:         Pretty amazing. They haven’t thrown us out yet.

CRAIG:        No. They have not.

CHEY:         We haven’t broken any broadcasting laws yet.

CRAIG:        That’s right. We’ve come close I think. Very close. [both laugh]. James was saying that’s his 13^th event this week, which is

CHEY:         That’s this year.

CRAIG:        This year. Yes. Yes, he’s

CHEY:         Oh, no. No. 13 events that he’s done.

CRAIG:        That he’s done altogether, yes.

CHEY:         Yes, in probably the last 5 years.

CRAIG:        Right.

CHEY:         That have been his own events. Yes.

CRAIG:        Yes. That’s pretty good.

CHEY:         Yes. He does private ones as well, so there’s groups of people that – I think that’s usually like 5 or 6, and he can really hone in on your business. So yes.

CRAIG:        Yes. Was he having Ezra Firestone down for this one?

CHEY:         Yes.

CRAIG:        Oh. Interesting.

CHEY:         And Clay Collins

CRAIG:        Ok.

CHEY:         And Ryan Spanger and – I can’t remember who else was there. I saw some stuff on Facebook and

CRAIG:        Yes.

CHEY:         Yes. Went well. I’m tipping they are having a really good time.

CRAIG:        Absolutely. How’s your week been, Chey?

CHEY:         Busy. Flat out. Cold.

CRAIG:        Cold? Are you still on the

CHEY:         Green smoothies?

CRAIG:        Yes, yes?

CHEY:         Yes. Doing the green smoothies every day. I actually had one the other day that was a bit weird. I had capsicum, broccoli and rocket lettuce.

CRAIG:        Wow.

CHEY:         Yes. A bit strange.

CRAIG:        That’s out there.

CHEY:         It went down ok.

CRAIG:        Did it?

CHEY:         Yes. Yes. I can’t say that there’s been 1 that I’ve gone oh, yeuch. I can’t drink this. There’s been ones that have been better than others, but no. Absolutely getting my breakfast in every day. Finally something works.

CRAIG:        That’s pretty good.

CHEY:         Yes. So – and as I said. I think I was saying on last weeks’ show, you can do a couple in a row and put them in the fridge.

CRAIG:        Yes.

CHEY:         And yes. Don’t have to think about it.

CRAIG:        I’m going to get on it. My Bikram Yoga has really been knocking me around. It’s been taking me a good 2 or 3 days to recover every time I do it. So I’m – I think I need some more, you know, energy after.

CHEY:         Yes.

CRAIG:        After a morning Bikram session.

CHEY:         I would highly recommend. Getting on the green smoothies. I haven’t got to my 10K mark yet though with my walking.

CRAIG:        Right.

CHEY:         It is a challenge.

CRAIG:        It’s massive challenge.

CHEY:         And that’s a part of it, I suppose. It’s – got to be a bit more dedicated, I think. I’m trying, you know? I get to the end of the day, and I look at my walker, and I go oh. I’m disappointed.

CRAIG:        Have you? How many days have you missed altogether?

CHEY:         I haven’t missed any – as in I haven’t made it any days.

CRAIG:        That’s

CHEY:         I haven’t made it.

CRAIG:        No, I know. But how many days have you not gone on the walker at all?

CHEY:         Um. None. I’ve been every day.

CRAIG:        Well done. That’s pretty good.

CHEY:         Yes. Actually, I think it was last Friday or the Friday before, I didn’t get on the walker but I’d been walking around Melbourne all day.

CRAIG:        Yes.

CHEY:         So I think I’d done about 4K that day.

CRAIG:        Oh, ok.

CHEY:         Yes.

CRAIG:        That’s good effort.

CHEY:         Mmmm.

CRAIG:        Ahhh.

CHEY:         So, yes. It is still challenging me, but that’s what (you know) challenges are for.

CRAIG:        Very good.

CHEY:         Yes.

CRAIG:        Today’s show – what have we got coming up?

CHEY:         We’ve got the News Desk.

CRAIG:        Yes.

CHEY:         There’s been a few things happen this week, and what else have we got here? What have you got?

CRAIG:        I’m going to talk a bit about search engines and how they are changing.

CHEY:         Yes.

CRAIG:        A bit at the moment. I’ve got – if we’ve got a bit of time, I’m going to smart technology. In my Smart Technology section, I’ve got something I want to talk about, which sounds pretty funky.

CHEY:         Yes?

CRAIG:        And I’ll talk a little bit about social media systems.

CHEY:         Ok.

CRAIG:        So, yes. I’ve got bits and pieces to talk about. Could be fun.

CHEY:         Sounds good.

CRAIG:        So stick around. We are going to talk about lot of different stuff, and play some good songs. Got some good songs coming up today. So stick around. You are listening to Social Media at The Pulse.

[THEME TUNE MUSIC and pause]

CRAIG:        Welcome back to Social Media Pulse. Talking about your community, how about the Masters Games that’s coming up to Geelong in October?

CHEY:         October. It’s not too far away.

CRAIG:        It’s going to be massive. There’s so many sports over about 7-8 day period here in Geelong. It’s going to be unbelievable.

CHEY:         Yes. And October seems to be the month. I know that there’s going to be a festival down in Torquay.

CRAIG:        Is there really?

CHEY:         Yes.

CRAIG:        Ok. What’s that for?

CHEY:         I think it’s something food and Wine-ish.

CRAIG:        Oh, that sounds all right.

CHEY:         Yes.

CRAIG:        There’s also the Dragon Boat Festival on the 5^th of October – the same week the Australian Masters Games. I think it’s all part of it. It’s a big – it’s promoted by Give Where You Live, here in Geelong.

CHEY:         Yes?

CRAIG:        And I did some Dragon Boating, actually, last Saturday morning. I went out first thing in the freezing cold, and

CHEY:         I saw that photo on Facebook.

CRAIG:        Uh-huh?

CHEY:         Yes.

CRAIG:        Yes. Yes. That was a bit of fun, although to be honest I was sort of kind of looking forward to having a drum on the boat.

CHEY:         Oh.

CRAIG:        You know, it’s just someone beating a drum.

CHEY:         Yes.

CRAIG:        And maybe a bit of a dragon head on the front of the boat. So that’s all right.

CHEY:         So you are a bit disappointed?

CRAIG:        A bit disappointed.

CHEY:         Because there wasn’t.

CRAIG:        Maybe I’ll bring my own drum next time. Ok. Let’s get into the news, please.

CHEY:         Yes. Ok. The News Desk. This week – we were talking a couple of weeks ago about Yahoo being on a shopping spree. Well they’ve splurged again. They bought Tumblr for $1.1B. That was only a couple of weeks ago. They’ve now – they’ve bought out a couple of different place – companies. They’ve bought out IOS Photo App Maker, which is Ghostbird Software. And they’ve bought out – here we go – sorry. Rondi. So Rondi has been about for about 6 years and it’s a conference calling facility, and they’ve bought that out as well. And it’s got lots of facilities and, you know, different capabilities of recording. There’s different free access. So – and then paid access and scheduled and all of those sorts of things. But it’s, you know, pretty straightforward. They’ve got a VOIP market as well, and you know, competing with companies like Skype and stuff like that. Viber Conference and Google Hangouts. Yes. So I did my first Google Hangout last week – week before I think it was –

CRAIG:        The week before

CHEY:         and that was pretty cool.

CRAIG:        Oh, yes

CHEY:         So in free conference calling with Yahoo, that shall be interesting to see what they do with that. The big thing this week was that Facebook, this morning or yesterday afternoon, basically ventured into the Hashtag market which we talked about a couple of weeks ago.

CRAIG:        Wow. What?

CHEY:         Yes. And a couple of people on Facebook that are friends of mine have access to the Hashtags yet. I don’t. I’m like ‘bugger, bugger! I’d really like to have a look at this’, and for people that want to know what Hashtags are, well basically they bring groups of conversations together in one stream, so it is a copycat of the Hashtags on Twitter. But I just don’t know how it’s going to work. And I think that I’ll have a bit of a look at that this week and report back. The other thing we have here is the ways that we report last week about Google paying, you know, $1B for it. And we sort of went ‘wow, that’s a bit amazing’. That – something. There was something interesting in here – that I did find, but it doesn’t look that interesting right this second. So I’ll go back to that. Something more interesting is that Apple has abandoned their cat names for OSX. You know how all of the updates have been –

CRAIG:        Oh, ok.

CHEY:         Ok. So they’ve been Cheetah and Puma and Jaguar and Panther and Tiger and Leopard and Snow Leopard and Lion and Mountain Lion.

CRAIG:        Right. Yes, the cat names. And Mountain Lion. Yes.

CHEY:         Well apparently there’s an online group that were trying to pitch for OSX Siamese. They thought they’d go to the smaller cats, and then they’d be able to go through all the cat names. But no. Unfortunately at the World Wide Developer Conference on Tuesday, our time, which was in San Fran Monday, they opened it up and they are calling it OSX Mavericks. And apparently everybody went nuts. Went “No. We want a cat!â€. You know? It’s not the internet without a cat! You know? Really? So there you go. MySpace is – there’s something going on there – where did I put this? No. Again. It’s probably not even worth mentioning. What happened to?

CRAIG:        What happened to – what has happened to JT’s?

CHEY:         Well, they’re basically making it into a radio station

CRAIG:        All right.

CHEY:         And it’s – so it’s not really MySpace as it was. So it can be used for DJs, but it’s now on the iPhone. So you can actually – they’ve made the App for it and everything.

CRAIG:        For MySpace, yes.

CHEY:         Yes. So if you wanted to listen to my type of music, then I could have my radio station and I could have all of my music on that.

CRAIG:        Right.

CHEY:         So if you wanted to put all of your, you know, groovy music on there and you could be your own DJ, that’s the sort of thing it is. So yes. So again, I’m going to have a look at it, but don’t see it (sort of) moving too big. The other thing – just before I left the office, one of the guys sent through a – and I put it onto our Social Media Pulse page so I would remember, and I think it’s called Vizley. And it’s a 15-second video of your Twitter account. So it gave me the information, like my most popular Tweet, the most popular people I interact with, and the things that I am most known for. And obviously it was social media and all of those sorts of things.

CRAIG:        Yes.

CHEY:         So that was pretty cool. It basically

CRAIG:        So it’s a video.

CHEY:         Yes.

CRAIG:        Yes. Ok.

CHEY:         Yes.

CRAIG:        It’s a bit clever.

CHEY:         It was. Very clever.

CRAIG:        Automatic generated video.

CHEY:         Correct.

CRAIG:        Yes.

CHEY:         Look – I think it only took about 30 seconds

CRAIG:        Yes.

CHEY:         And yes. So I thought, you know, it was something worth mentioning. I thought that’s pretty cool. I don’t know who the company is, so one of the guys sent it through and said to have a look. Do this. And I went oh, cool. So there’s the News Desk for this week.

CRAIG:        Yes. That’s great. Sending someone a video is great.

CHEY:         Yes.

CRAIG:        I remember – who was the guy who was – produced – he had an information product telling people to produce, if they wanted to sell website services for example. He said, you know, put together a video package of improvements you can make or Google search results or something like that.

CHEY:         It was –

CRAIG:        And send that to potential customers.

CHEY:         Yes.

CRAIG:        Potential clients, and it’s just an easy format where they can get an email. They will have a personalized video on

CHEY:         Kevin.

CRAIG:        McKillop?

CHEY:         Yes. That’s it.

CRAIG:        Right. Kevin McKillop.

CHEY:         Yes, Kevin McKillop.

CRAIG:        Yes.

CHEY:         He’s over in

CRAIG:        UK?

CHEY:         I thought it might have been Canada for some reason.

CRAIG:        Oh. Ok.

CHEY:         I thought he was Canadian.

CRAIG:        There you go.

CHEY:         Yes.

CRAIG:        There you go. Yes, great idea though if you are contacting prospects if you can send them some sort of video of your services, of your – and especially personalized to their business or products, or something like that.

CHEY:         Yes.

CRAIG:        That’s a great way to vary, have a personalized connection with

CHEY:         A prospect.

CRAIG:        A prospect, yes. Ok. Stick around. We’ve got more to come.

[THEME TUNE MUSIC and pause]

CRAIG:        Welcome back to Social Media at The Pulse. You are listening to Chey and Craig either live through the radio or live through streaming from 947ThePulse.com

CHEY:         Or on iTunes.

CRAIG:        Or on iTunes. Or from SocialMediaPulse.Com, our website.

CHEY:         Correct.

CRAIG:        You can stream us straight from there. Now you’ve been sad all along the songs and the Ads.

CHEY:         I know.

CRAIG:        That’s a bit quicker. The condensed version of us – just what you want.

CHEY:         Yes.

CRAIG:        Ok, Chey.

CHEY:         Yes?

CRAIG:        I want to talk about Search.

CHEY:         Go for it!

CRAIG:        Google and Microsoft being so – things have been happening in Search in the last or 3 ago, since the beginning of Google. But last year, they introduced the Knowledge Graph. They started serving up results for us that weren’t just links to websites. They started serving us things like, for example, if you put in an actor’s name in there, they’d show you films that they’d been in, a list of films and birth date and all that sort of stuff. They do currency conversions. They’ve been doing that for a while. Translations. They do language translations. You can put mathematical sums in there. They give you answers to that. They’ll give you time conversions now, which is good. And they also, of course, give you products for sale so they’ve started partnering with manufacturers and they’ll give you prices and products. And links to hotels and all sorts of stuff.

CHEY:         The product links – our product listings are great.

CRAIG:        Yes. Absolutely. So there’s lots going on, but there’s a couple of new players coming, which I’ll talk about in a minute. But just to give you some basics, they’ve basically – Google and Microsoft have been quietly compiling knowledge databases for the last number of years to gather all this information together based on public information available, plus pages such as Wikipedia pages, and also they’ve partnered with retail websites. And also they are tying in to user reviews (obviously of course). And the next thing they are – they are obviously now becoming a lot more mobile too. So they are – especially Microsoft and Bing – are looking towards if you want to, from a mobile device for example, type in a restaurant name you will not only get the address of the restaurant. You will get product reviews. You will be able to book a table. You will see pictures of the venue. All that sort of stuff. But also they’ll show you directions because people don’t want to be shown a map when they are looking for a restaurant. They want to be shown directions to how to get there straightaway.

CHEY:         That’s why they bought Waves. That’s why Google bought Waves. They bought it. They’ve created their own great mapping system.

CRAIG:        Yes.

CHEY:         But by buying Waves, it means that it won’t go to any other competitor.

CRAIG:        Oh. Nice.

CHEY:         That’s my thoughts behind it.

CRAIG:        Ok. So that’s all great for the end user, because makes living life, especially when you are out and about and you want information on the go which I find I’m doing more and more every week now.

CHEY:         And I think from the car industry, I think we’ll be doing it more so from our cars as well.

CRAIG:        Absolutely.

CHEY:         And that’s in-built.

CRAIG:        Yes. Absolutely. Well cars will become WiFi Hotspots, so everything will be linked up and the car will talk to your Smartphone.

CHEY:         What? There’s a car now that reverses by itself.

CRAIG:        Yes, yes. The Ford – some of the Ford products will park themselves. Or reverse park themselves.

CHEY:         I thought it was a gimmick, and then I realized it wasn’t.

CRAIG:        Oh, there’s some great stuff too where they’ve got cruise control now that will measure the distance to the car in front of you and will try and get to the speed you are looking for, but if there’s a car in front of you on the Freeway, it will pull up towards that car but then it won’t go any faster than car in front of you.

CHEY:         Oh, I think I need that one.

CRAIG:        Yes. That sounds pretty good, doesn’t it?

CHEY:         Yes. I did see the – you know – wave your foot underneath the boot and the

CRAIG:        Yes. That’s nice too.

CHEY:         Yes. We are getting lazy, aren’t we?

CRAIG:        Yes.

CHEY:         Us people.

CRAIG:        Yes. Absolutely. Back to Search though. There’s another player in the game which is a slightly different player. Based on Wolfram Alpha, which was spoke about Wolfram Alpha before, which is a – Wolfram Alpha is from Stephen Wolfram, the entrepreneur and he, unlike Google and Microsoft, where their data is pulled from websites, and they assemble their data from traditional fact-checked sources and they perform data mash-ups. And that sort of stuff. So they’ve got a lot of different share price information. They’ve got a lot of mathematics behind them. But one clever thing they have, which I was quite impressed with, is they can – if you are on Wolfram Alpha you can type in what planes are overhead and it will give you, based on your location (so you have to do this on a mobile device so there’s a Wolfram Alpha App which is, I think, $2.99 in Australia), but you can type in what planes are overhead and it will tell you exactly the plane number and when it’s due and where it’s going that’s overhead at your current location.

CHEY:         Wow.

CRAIG:        Which I thought that’s a bit clever.

CHEY:         It is. Well I, you know, used to live near the airport so – and being in the aviation industry, I’d look at my watch and I’d know what plane it was and where it was going.

CRAIG:        Right. Yes? That’s

CHEY:         But there’s an App for that now.

CRAIG:        Yes, that’s right. And it even gives you – it shows a circle with your location in the middle and then it will show you visually where all the planes are. And there are. They are travelling on and everything.

CHEY:         There you go.

CRAIG:        It’s a little bit clever. It’s a little bit gimmicky, of course, and it’s only available. They are in – Wolfram Alpha are in cahoots with the Federal Aviation

CHEY:         Association.

CRAIG:        Body in the States only.  So it’s only applicable if you are in L.A. or New York. So you can actually go onto the Wolfram Alpha website and you can type in planes overhead L.A. and it will show you as of now what planes are overhead.

CHEY:         Could there be a lot!

CRAIG:        Yes. There’s heaps. There’s heaps. But what’s interesting as well was that Wolfram Alpha had got a big break last year when Apple announced that it would use their search engine as the brains behind Sery.

CHEY:         Oh.

CRAIG:        So you can actually go into Sery now, and you can say planes overhead New York, and it will show you – it will bring up every plane that’s currently over New York.

CHEY:         Oh, they won’t tell you. Like Sery won’t tell you.

CRAIG:        No. It will show you. It will take you to the Wolfram Alpha website and it will show you. It will give you a breakdown. Give you the facts.

CHEY:         Gotcha. Yes. Ok.

CRAIG:        So that’s a little bit clever.

CHEY:         That is pretty cool.

CRAIG:        There’s another player as well, which I just found out about. You might have heard of Quora – Cioara?

CHEY:         Cioara? They’ve been around for a couple of years.

CRAIG:        Have they?

CHEY:         Yes.

CRAIG:        So that’s a slightly different thing on Search.

CHEY:         It is

CRAIG:        That’s where you.

CHEY:         Search an answer.

CRAIG:        Search an answer – that’s right. You ask

CHEY:         Oh, but it’s great. Like I’ve gone in there and asked questions and

CRAIG:        Yes?

CHEY:         And searched under the question I’m asking for

CRAIG:        Yes.

CHEY:         And because it’s user generated, It’s not a search engine as such, as in it’s not like people are ranking in there. It is just literally somebody answers questions and then you can thumbs up and thumbs down it. I really like Cioara.

CRAIG:        Yes. Nice. Yes.

CHEY:         Yes. The brains behind Cioara is somebody – it’s Facebook, I think.

CRAIG:        Oh, Ok.

CHEY:         Oh. I don’t know actually. I could be wrong there. I know that they left. There was 2 guys that were in one particular larger company

CRAIG:        Yes.

CHEY:         I can’t think of their names, but yes. I do like Cioara.

CRAIG:        It’s great. So you type in things like what is it like to work at Google? And get someone who actually works at Google to give you

CHEY:         Correct.

CRAIG:        The run-down.

CHEY:         Yes.

CRAIG:        Interesting. Or what is it – what should I do when I travel to Stockholm, or something like that.

CHEY:         Yes.

CRAIG:        Yes. I could see that – that could be useful as well. So the world of Search is changing.

CHEY:         Oh, yes.

CRAIG:        We love it. That’s what we love about it.

CHEY:         I think the change is only getting better though.

CRAIG:        Yes.

CHEY:         Going back a couple of years ago, all of the Black Hat Tactics that people used to use was really unfair for different businesses and things like that. Whereas now, you know they’ve – Matt Cutts, you know, reports all the time about what they’ve been – what’s been caught, what’s been looking at. And you know, keeping everybody in line. I think it’s the right thing to do.

CRAIG:        Yes. You are definitely getting better quality results now than you were a year and a half ago from

CHEY:         Yes.

CRAIG:        Yes, more relevant, better quality, more personal.

CHEY:         Yes. I still find that when I log out of my Gmail Account so that I can get different results, then when I’m in there personally, obviously

CRAIG:        Oh, yes.

CHEY:         Yes. So I find that I do that a lot.

CRAIG:        Yes.

CHEY:         Just to see the differences.

CRAIG:        I’ve got one more quick thing on under the banner of Smart Technology. A system is coming where you could never lose your keys or wallet in your house again.

CHEY:         Oh, I would like that.

CRAIG:        How about that. So what they are talking about, what they are working on, is setting up your house with connect sensors all over the house and a system by where it tracks people and the size and shape of objects they interact with. And they log each object into a database. And so they look at, based on the different sensors all over the house, they can pick a size and track the movement of an object.

CHEY:         Ok. So if your house was broken into, the thing would know what’s been taken.

CRAIG:        That’s right. Yes.

CHEY:         Cool.

CRAIG:        And so you can go in there and you can manually tell the system what object is what, so if you say ok, this object is my wallet, this object is a mug, this object is my keys. It can – you can then go back into it and say, ok, where’s my wallet? And it can give you a location.

CHEY:         Oh, I like that idea. That’d be great for insurance companies.

CRAIG:        Yes. Absolutely. Yes. And it’s quite clever too. So I can pick, for example if you’ve got a mug in the lounge room and a mug in the kitchen it can pick that – ok, there’s 2 mugs. It’s not 1 mug travelling between rooms.

CHEY:         And I thought we were pretty special in one of our rental properties. We have a remote access front door.

CRAIG:        Oh.

CHEY:         So that you don’t have to actually use a key when you’ve got shopping and stuff in your hands. You literally just unlock it like you do your car, that’s got automatic locking. So takes it to a new level, doesn’t it?

CRAIG:        Yes. Fantastic. So yes. And I love anything, you know, where you can have a home database and, you know, track things and log things, and yes.

CHEY:         Yes. I like it too.

CRAIG:        All right. Stick around. We’ve got more to come. You are listening to Social Media at The Pulse.

[THEME TUNE MUSIC and pause]

CRAIG:        Welcome back to Social Media Pulse. This is a show where we talk all things online stuff. And stick around after the show to listen to Doug Aiton coming up at 4 o’clock. And also if you want to become a subscriber to Pulse, give us a call on 52225 947, or come down to the station.

CHEY:         Yes. Everybody is welcome.

CRAIG:        Yes. Absolutely. Support community radio. It’s a great way to get involved. Come and meet the people.

CHEY:         A friendly bunch of people.

CRAIG:        Absolutely. Always welcoming down here. Come down. Now, Cheyanne?

CHEY:         Yes?

CRAIG:        I want to talk or expand a little bit more on what James was talking about last week with his process for how he uses social media. So how he

CHEY:         Syndicates.

CRAIG:        How he syndicates. That’s right, yes. And what was he saying last week?

CHEY:         Well, basically, I think we asked him what did he, after he made a blog post. And he so he takes a blog posts and obviously puts it on his blog. He uses an image. The image is tagged. There’s also an overlay on the image of the title of the blog post or video or whatever it is. And then, once it’s on the blog, he will share it through the avenues such as Facebook, Twitter

CRAIG:        Yes.

CHEY:         And then he goes to LinkedIn, goes to Pinterest

CRAIG:        Yes.

CHEY:         And basically leverages it that way.

CRAIG:        Yes. Yes. And he uses the buttons, doesn’t he?

CHEY:         Yes.

CRAIG:        He’s got buttons that –

CHEY:         Social Share Buttons

CRAIG:        Social Share Buttons at the bottom of the page of each blog post. Yes.

CHEY:         Yes.

CRAIG:        So what I do when I’m sharing our show. So when your team put our show – the blog post for our show up – and they do an image, they put the audio-stream buttons straight on the website, you have someone transcribe the whole show

CHEY:         Yes.

CRAIG:        So what I do, I see that. Generally I’ve got Google Alert to notify me when that comes up on our website, so I’ll generally see that come up about Monday, Sunday, Monday, Tuesday.

CHEY:         It just depends.

CRAIG:        Yes.

CHEY:         Sometimes the transcriptionist gets it done really quickly.

CRAIG:        Yes.

CHEY:         And then other times, you know, we don’t get it in until the Monday.

CRAIG:        Yes.

CHEY:         So I like to get the audio up first. And so if the transcription isn’t there, then the audio goes up regardless with the title, and then the transcription is added to it.

CRAIG:        Oh, yes.

CHEY:         Yes.

CRAIG:        Very good. And so what I do, generally, to announce that to my friends and everyone that there is a new post, I will go onto Facebook first and I’ll write, I take the exact URL of that page from our blog post and put it straight into Facebook. And then I use Social BA to share that across to Twitter – social bar across to Twitter and LinkedIn. I was doing it to Google+ at one stage, but it wasn’t coming out too clean on Google+.

CHEY:         On Google+, it doesn’t take the image.

CRAIG:        Right. Yes.

CHEY:         Yes.

CRAIG:        Ok.

CHEY:         So

CRAIG:        That’s right.

CHEY:         That’s where it just doesn’t look right. You need to take it across to Google+.

CRAIG:        Yes. That’s right.

CHEY:         Yes.

CRAIG:        So I’ll share – I’ll put it – I’ll do the post on Facebook, I’ll let the social bar share it to LinkedIn and Twitter, but then I’ll go into Google+ myself and I’ll put another post in Google+. You know, just talking a little bit about the show, and I’ll put the image and the link and everything else so people can click through.

CHEY:         Yes.

CRAIG:        And then I do Pinterest. Now I go to Pinterest and I’ll put the image – because your team always make up a good image for every show

CHEY:         Yes.

CRAIG:        Which is such a good thing. Really.

CHEY:         It makes a difference.

CRAIG:        It makes a big difference. YEs

CHEY:         And it’s easy to do. And having an overlay of what the show is called

CRAIG:        Yes.

CHEY:         Within the image is, you know, something that we like to do if we can.

CRAIG:        Yes.

CHEY:         But if we can’t then we can’t. But you know.

CRAIG:        Yes.

CHEY:         It’s

CRAIG:        So I guess business owners, if – ideally you want to be blogging about your business and about your products

CHEY:         Once a week

CRAIG:        And about your news and that sort of stuff. Once a week. Ideally, you want to have an image in that blog post. And I guess there’s a few choices for that image that can be taken from your own camera/smartphone. You can be out and about taking pictures of, you know, events, products, anything, customers, anything that goes on.

CHEY:         Yes.

CRAIG:        You can also buy stock photos, so you can – it’s not.

CHEY:         There’s other places though that have royalty-free photos

CRAIG:        Ok.

CHEY:         That you can use, so if you go to Flickr and on the right-hand side. I think it’s down the bottom (unless they’ve moved it) you can actually tick a button to say that you want to only see royalty-free photos.

CRAIG:        Oh, yes. Ok,

CHEY:         So when you upload your photos to Flickr, you can make them your own, which means that nobody can use them without asking you. Or you can just leave it open and anybody can use them and they are royalty-free.

CRAIG:        Ok.

CHEY:         So that’s another place

CRAIG:        And free as well on Flickr, right?

CHEY:         Yes.

CRAIG:        Yes.

CHEY:         Yes. So it’s just – you’ve got to basically, like a search function, make sure you search in the right place for the right things.

CRAIG:        Yes. Or you can get the third option – is you can get them professionally done and you get them

CHEY:         We do them in batches.

CRAIG:        Ok.

CHEY:         So when we are doing blog posts for customers, we basically then have the blog post done and have the image done. And they are literally just sitting there ready to go. So it doesn’t cost a lot to do that. If you are not comfortable doing it yourself.

CRAIG:        Yes. Ok. And you are right – it really does make a difference because you can

CHEY:         Yes. Quality

CRAIG:        It’s quality, yes. And people are more likely to click on the link – you know, if you’ve got a little image on it. It looks great on, you know, in Google+, on mobile devices. The image always comes up good.

CHEY:         Well, you are sort of looking

CRAIG:        In Pinterest.

CHEY:         Yes. Exactly. But you are also looking at – your blog. Yes, it is about your business, but it’s for your viewers and your readers. And basically, if you make it easy for them to understand what you are talking about with an image, then they will click through. Personally, I can’t stand going to a blog that doesn’t have images.

CRAIG:        Yes.

CHEY:         I really just don’t. You know? Yes. I’m visual, but no. I don’t sort of go ‘you haven’t put the time and effort into actually putting an image in there for the visual people that like to read your posts’. So

CRAIG:        Absolutely.

CHEY:         Headline is not enough.

CRAIG:        Yes. Absolutely. And also you’ve got the option, if you are making your videos or making your images or getting them professionally, you can put your website in there.

CHEY:         Yes.

CRAIG:        So you know that helps when people can see your website and that sort of stuff.

CHEY:         Obviously, yes. Yes.

CRAIG:        It’s great. Yes. Just one more thing I wanted to talk about in today’s show. Event ticketing.

CHEY:         Yes?

CRAIG:        Do you have or have you had experience with many different event ticketing stuff? This is stuff a business owner wants to put on an event and they want to do online ticketing.

CHEY:         Yes. Eventbrite.

CRAIG:        Eventbrite? Yes.

CHEY:         Tribooking.

CRAIG:        Oh, yes? Ok.

CHEY:         I think there was another one. What was? The Go Festival – they were using it. A different one? I can’t remember what that was called, but I noticed it when I looked at their site.

CRAIG:        Yes. Flock2. I’ve seen Flock2 is another one. Yes. So Eventbrite. Did you use that for your event mid-year last year?

CHEY:         Yes. Yes, we used Eventbrite, and the facilities that they have now compared to last year are, you know, 10-fold. They are fantastic. Being able to check in from the iPhone or iPad or iPad Mini.

CRAIG:        Yes.

CHEY:         And so.

CRAIG:        So actually participants at your event can come with their barcode and you can scan it with your mobile phones.

CHEY:         Yes.

CRAIG:        Check them into the event, so you’ve got a running tally on who’s checked in.

CHEY:         Instead of, like, what we did last year and had

CRAIG:        Yes. A separate list

CHEY:         A list of things.

CRAIG:        Yes.

CHEY:         So that’s great. But being able to embed it into a website page makes it a lot easier so that people don’t have to leave your site.

CRAIG:        Yes.

CHEY:         And they feel a lot more confident buying from the well-known event ticketing services like Eventbrite.

CRAIG:        Yes.

CHEY:         It’s not like they haven’t seen it. Lots of Government bodies use is.

CRAIG:        Yes.

CHEY:         I know that Deacon University use it. So, you know, there’s lots of libraries use it and those sorts of things. So it is fairly well-known out there. And ticket pricing is up to you. You can close it off. You can – there’s all sorts of lovely tricks and bits and pieces and bobs and stuff you can do. Yes.

CRAIG:        I noticed on there, I was on the Eventbrite website this afternoon, and I noticed that they’ve got a list of events coming up.

CHEY:         Yes?

CRAIG:        And you can look at events in Melbourne, and in Geelong, and there’s actually a lot of events

CHEY:         Have you read it? Yes.

CRAIG:        There’s a lot of events coming up in Geelong in the next couple of months.

CHEY:         Yes.

CRAIG:        I was quite surprised.

CHEY:         It’s huge.

CRAIG:        And, you know, obviously they are all using Eventbrite for their ticketing.

CHEY:         Yes. I think that some people use Tribooking. But yes, Eventbrite seems to be the bee-knees that everybody likes. Yes.

CRAIG:        It’s fantastic. All right. We are going to take another quick break, and then we’ll be back.

[THEME TUNE MUSIC and pause]

CHEY:         And welcome back to Social Media Pulse. You are with Craig and Chey, and we are just about to sign off, but I would like to say a big Happy Birthday to my dad. It’s his birthday today.

CRAIG:        Happy Birthday. Absolutely.

CHEY:         Yes. So we are going to be taking Bobby out for dinner tonight.

CRAIG:        Great.

CHEY:         Yes. And now what have we got coming up next week? Craig? We’ve got Biz3228’s Morning Meeting?

CRAIG:        Morning Breakfast Networking – Tuesday morning.

CHEY:         And it’s all about tax, so perfect timing.

CRAIG:        Yes. Absolutely. Get along to that.

CHEY:         We should just pop it up on to the Social Media Pulse Facebook page.

CRAIG:        Yes. Absolutely.

CHEY:         And then you can check it out.

CRAIG:        Yes. Get down to that, and have a good week. Chey, we’ll see you next week.

CHEY:         Catch you next week. Bye.

CRAIG:        Bye.

[THEME TUNE MUSIC and pause]

End of Transcription: 36:32

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