Steve Yastrow is a non-stop idea generator, business advisor and best-selling sales author. When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses. In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. Yastrow and Company has enabled Steve to help organizations of all types improve their results through his breakthrough marketing, customer relationship and sales ideas. This Smart Talk interview conversation is hosted by Lisa B. Marshall (aka The Public Speaker). Download your FREE report, "7 Essential Trails of Exceptional People" or learn more by visiting www.smarttalksuccess.com and lisabmarshall.com.