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♦︎ Metabolism Porn - It's Diet Fantasy ♦︎
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Fantasy over reality. Fad diets promise satisfaction, gratify in the short term, but disappoint in the long term. Scott compares the techniques used by the diet and diet food industry to those used by the porn industry.

Diet fiction
• Metabolism has become a keyword in internet searches.
• Fad diets outsell diet science.
• The immediate gratification of fad diets is what attracts people. Reality is much less exciting, requires discipline and consistency.
• Metabolic compensation system operates in three realms of time: immediate, residual and cumulative.
• Deprive the body in immediate time frame, it compensates shortly thereafter in the residual realm, but lasting damage [digestive] metabolism occurs in the cumulative time frame.
• Quick fix diets rely on short term results that can be quantified by the weight scale. The bathroom scale is a terrible indicator of progress.

The shape of water
• Most initial weight loss is water weight. This is due to how the body metabolizes stored glycogen. With each water molecule, ~2.7 molecules of water go along for the ride.
• Weight loss might continue but the weight that’s lost is often lean mass.
• The body’s fat storage mechanisms are turned on when the body is deprived of energy.

Using Low-carb as an example, here’s how the fad diet process [and cycle] works:
Dieter cuts carbs > loses water weight quickly > believes they’ve lost fat, so eats carbs again > retains water weight > thinking they’ve gotten fatter, dieter convinces themselves that they’re carb resistant > eliminates carbs forever > damages gut microbiome, fat storage mechanisms are activated > fewer food types can be eaten without consequence > believing food or themselves are the issue, dieter looks for next fad diet.

Believing a fantasy?
• Hope over experience; belief over reason.
• Food, like sex, is something we are hard-wired to desire. Appeals to basic wants and needs.
• Porn isn’t something that satisfies ultimately or in a wholesome way long term. Neither do fad diets. Marketing fad diets is similar to porn.
• Prepared diet food industry teases with the very foods that make people fat in the first place: brownies, shakes, etc.
• Focus instead on the long term. What’s your 12-month goal, not your 12-week goal?
• Metabolism is optimized in the long term. The diet industry uses the term “metabolism” as a lure but only provides short-term gratification with long term negative results.
• Short term weight loss doesn’t prove a diet works.
• Diets are categorized to appeal to diet “fetishes”.
Example: people who believe carbs are the enemy gravitate to low-carb fad diets.

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Diet Resources by Coach Scott Abel
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- The Cycle Diet course
https://scottabelfitness.com/cycle-diet-course/
- Understanding Metabolism
https://scottabelfitness.samcart.com/products/understanding-metabolism/?_fs=79adea1d-db36-41e9-b95a-bbd127de6225
- Metabolic Damage and the Dangers of Dieting
https://scottabelfitness.samcart.com/products/metabolic-damage-ebook/?_fs=c3d66231-66a2-480e-bb00-dc6a5999dceb&_ga=2.254343503.631299138.1564246702-496385765.1518882227

**Get an entire module of "Food Freedom" as a Free Email Course. 100% Free. No Credit Card Required.
https://foodfreedomcourse.com/free/