The Small Business Edge Podcast with Brian Moran

The Small Business Edge Podcast with Brian Moran


Using Generative AI in Sales: Sam Richter Shares His Best Advice

October 04, 2023

In this Episode: When it comes to sales and research, Sam Richter is the expert’s expert. In this podcast, Sam highlights the critical balance between leveraging AI for efficiency while maintaining the irreplaceable human touch in asking insightful questions, understanding clients' needs, and ensuring the reliability of AI-generated content.