One of the big challenges pet professionals have is helping people see the value in what they offer. Why should someone invest big bucks with you? Oftentimes professionals will attempt to solve this issue by telling. Telling more about what they do, telling more about who they are, telling, telling, telling.

But the solution is often in ASKING. Asking the right questions at the right times in the right way to help dog owners come to an understanding of your value on their own. This episode shares HOW to ask the right types of questions so that your clients can see your value much easier and much clearer