In the past year, the personal finance affiliate space has exploded.

Recent acquisition and partnership news, like NextAdvisor and TIME, mean the competition is only getting harder to beat. This week we return from our holiday break with an interview with Alli Berry of The Motley Fool to discuss her role as SEO Manager, how the company treats evergreen vs. breaking news content and tips for other players in this space (main takeaway: good luck).


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Show Notes:

00:30: Alli's start and how she landed at Motley Fool
1:45: How Motley Fool structures content and editorial
3:05: Balancing focus between evergreen content vs. news
4:45: How breaking news can inform traffic to evergreen topics
5:50: Collaborating with the news team
6:33: Deciding what content gets top navigation, homepage and similar high priority real estate
10:12: How to explain complex financial topics to beginner audiences
12:21: Recommendations for new or early stage personal finance sites
15:32: Influencer marketing for The Motley Fool
16:24: E-A-T, syndication and existing reporter influence
17:34: How to scale content refreshes and revamps
21:00: Using Google Trends to inform keyword research
23:39: How COVID has impacted the content at Motley Fool
26:00: An AMP rant

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