In June, we restarted our content strategy and pushed more resources towards our own brand.

What did we learn from it? A lot, actually. This week Ross and Caroline chat through what we've learned after six months of publishing, exploring new content formats and what is changing in 2021.


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Show Notes:

1:23: How we approached content creation without link building and the results of that
2:00: Is it possible for an agency to outrank a SaaS brand?
3:04: Keyword strategy after evaluating new and old content
5:35: Thinking through B2B content marketing for niche industries (like us!)
6:48: How we evaluate our domain authority to the competition
8:45: Balancing content creation for different levels of decision makers
10:00: How companies are propping up their domain authority via acquisitions
12:07: Thinking outside the /blog/ for content creation
17:10: Looking at content types that make us unique
19:00: Balancing your unique value proposition and not getting pigeonholed
22:33: Bringing multiple team members into your B2B content marketing

Show Links:

How to Find Someone’s Email Address on Siege blog
7 Effective Ways To Find Anyone’s Email Address by Ahrefs
New Siege Media /work/ section
Github Ajax glossary page
The Best Time and Day to Send Emails (2020 Data) by Drew Page
Follow Caroline on LinkedIn
Follow Ross on Twitter
Send Ross an email