The right copywriter may be the deciding factor between standing out and blending in with the crowd.

Forget college essays and MLA format, today’s content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting.

In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact).

Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn’t as intimidating as you may think.

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Show Notes:

00:21: Julia McCoy’s background, the origin of Express Writers
2:37: How to interview new writers
5:39: The best process when vetting portfolios
8:02: The ideal writing staff split
9:37: What is a typical tempo of your editorial team?
10:36: In-house vs. outsourced team structure
14:04: How clients split copywriting duties in-house
16:02: How much content should I be creating?
18:42: Common obstacles when scaling production
20:32: Educating clients post-2020
21:14: How much SEO knowledge is appropriate?
23:09: How crucial are SEO tools?
24:50: The importance of on-page brand experience
26:37: The state of AI in copywriting
28:56: Roadblocks when relying on AI
31:53: Copywriting trends to look forward to in 2021


Show Links:

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Visit Express Writers
Learn from the Content Hacker Academy
Follow Caroline on LinkedIn
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