When to hit send on an email could be the difference between a reply and straight to trash.

But it isn't the only thing you should care about. This week Director of Marketing Caroline Gilbert chats with Content Lead Drew Page on his recent analysis of more than 85,000 emails we sent in 2020 to determine the best day and time to hit the send button. They also discuss why hyper focusing on send time isn't the right mindset and psychology behind an opened emailed.

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Show Notes:

00:21: Summary of findings and methodology
2:01: What we found across open rate, click rate and reply rate
3:26: Our theories on why open rate sharply declines during the week
6:22: What we're changing with our outreach after this analysis
9:33: Why send day and time isn't the only thing you should be focusing on

Show Links:

The Best Time and Day to Send Emails (2020 Data) by Drew PageHow to Execute SEO-Driven Content Marketing with Neville Medhora
45 Cold Email Subject Lines With Proven Open Rates by Sierra Skelly
Follow Drew on Twitter
Follow Caroline on LinkedIn
Produced by Cara Brown
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