Pam Hendrickson is the former executive vice president of content development for Tony Robbins where she developed and delivered coaching programs, high-end products, and more. Since leaving her position, she has won several Stevie Awards for her entrepreneurial achievements and co-authored the bestselling book, Make, Market, Launch IT: the Ultimate Product Creation System for Turning Your Ideas into Income. Today, she helps clients create information programs and products that support their overall business strategy and lifestyle goals. Pam Hendrickson is the product development strategist and the founder of Pam Hendrickson Consulting Group.