Episode 288: How to craft your personal brand narrative with Aliza Licht 

THIS WEEK’S TOPIC: 

Building and sustaining influence in your career requires a number of important investments. One of the most significant investments is crafting a brand narrative that supports what you do, and how you want people to think about your work. In the words of this week’s guest, “when we don’t do this effectively and reinforce that message over, and over, and over, others will fill in the blanks.” But, they may not fill in the blanks accurately or in the way we would hope. 

THIS WEEK’S GUEST: 

Aliza Licht is an award-winning marketing executive, 2x best-selling author (“Leave Your Mark” and “On Brand”), and the original fashion influencer DKNY PR Girl. When most people were just beginning to understand the power and impact of social media, Aliza under her pseudonym had already racked up almost 400k followers on Twitter. 

Today, Aliza is the founder of Leave Your Mark, a multimedia brand and consultancy. She advises businesses and individuals on brand building by leveraging more than two decades of expertise in marketing, communications, and digital strategy in the fashion industry. 

WHAT YOU’LL LEARN IN THIS EPISODE: 

• How Aliza became DKNY PR Girl.
  
• Why leveraging your company’s brand or boss’ brand only takes you so far.
  
• Why building your own brand equity matters. 
  
• How to navigate a side-hustle so that it can lay the groundwork for your career pivot. 
  
• How Aliza’s public “failure” helped her recalibrate the public persona of her brand. 
  
• The first step to navigating your brand pivot. 
  
• How to prioritize which platforms to use to build your brand.
  
• Ways to sustain your brand once you’ve built it. 
  
• The power of Karma when promoting yourself. 
  

This conversation is part of our third collaboration series with the creative entrepreneur network The Southern C. 

FEEDBACK:  I’m always excited to hear your feedback. You can reach me via the link in the show notes which you’ll find here in Episode 288: shesaidshesaidpodcast.com .  Or, email me: info@shesaid.media

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook. 

Looking for more She Said/She Said? You’ll find all my episodes and content here!  

LINKS MENTIONED IN EPISODE: 

Aliza Licht 

Order Aliza’s latest book: “On Brand” — just released in paperback this week! 

Order Aliza’s first book: “Leave Your Mark” by Aliza Licht

Aliza’s “Leave Your Mark” podcast https://link.chtbl.com/xo5hfVtv

The Southern Coterie

MAY I ASK YOU FOR A FAVOR? 

Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Your reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast, and they also tell the algorithm that this podcast is something important to you. I’d be truly grateful. 

Until next week, you take care and I’ll talk to you soon. 

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

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