Ed Trifone talks with Jason Barnard about leveraging your personal brand to boost the sales process.

Ed Trifone is a seasoned small business executive with more than 25 years of experience. As vice president of sales and marketing at BrightRay Publishing, he develops and maintains strategic partnerships to drive revenue growth while supporting internal teams across the organisation. He leads innovative marketing approaches, sales strategies and operational transformations to drive company-wide growth.

Building a strong personal brand identity has become essential for sales professionals who want to stand out from the competition and successfully close deals. The power of a solid personal brand cannot be underestimated; it helps build trust, showcase expertise and ultimately increase sales.

In this super incredible episode, Ed Trifone shares brilliant nuggets about how to develop your unique personal brand and use it to sell successfully – both online and offline. Ed highlights the importance of listening, personalising and tailoring solutions to customer needs in the sales process, while also emphasising the importance of finding the commonalities between you and your prospects.

As always, the show ends with passing the baton…Ed groovily passes the virtual baton to next week’s insightful guest, Kaspar Szymanski.

What you’ll learn from Ed Trifone

00:00 Ed Trifone and Jason Barnard

01:06 Relationship Building in Sales

02:03 Identifying Customer Pain Points

03:36 Ed Trifone’s Brand SERP

04:18 Brightray Publishing’s Brand SERP and Knowledge Panel

05:13 Kalicube Support Group

06:53 Building a Personal Brand 

08:30 Ed Trifone’s Personal Brand

09:59 Creating Commonality and Leading Sales Conversations

11:13 The Power of Listening and Tailoring Solutions to Customer Needs

11:39 Ed Trifone’s Effective Sales Tips

13:04 Balancing Personal Brand with Proactive Engagement

15:47 Building Relationships Beyond Promotional Items

18:22 Using a Book as a Swag

19:52 The Importance of Personalisations in the Sales Process

21:24 Evolving Swag Strategies: From Physical Items to Digital Offerings

24:07 Exchanging Online Value for Real-world Connections

25:47 Incorporating Personal Brand into Blog Articles

28:45 How Branded Search Helps with the Sales Process

30:16 Passing the Baton: Ed Trifone to Kaspar Szymanski 

This episode was recorded live on video May 16th 2023