John Ozuysal talks with Jason Barnard about how to create content that converts.

John Ozuysal is a growth marketer, 2x entrepreneur with 1x exit and has helped companies go from 0 to 7 figures. He is currently a co-founder of a 500 Startups backed Datapad. To this day he helps startups, accelerators and investors with growth marketing.

An essential part of content marketing is creating content that prompts the reader to take an action, whether it's subscribing to a newsletter, making a purchase, or signing up for a free trial. This type of content builds trust with readers, provides them with useful information, and encourages them to take action. It is important to produce content that encourages purchase, as it leads to more engagement and conversions. Such content is tailored to the reader's needs and speaks to them in a way that they find appealing. They can also help you build relationships with your customers, which can lead to repeat business. They also help increase brand visibility and improve search engine visibility, which can lead to more customers and higher sales.

John Ozuysal offers an in-depth look at the process of creating content that provides an AHA moment in this groovy episode. He shares expert tips on how to use images and videos to engage audiences and help readers understand the process, how to use customer questions to create content, and how to use screenshots and videos to showcase your product. Incredible indeed!

As always the show ends with passing the baton… John wonderfully turns over the virtual baton to next week’s amazing guest, Josh Ramsey.

What you’ll learn from John Ozuysal

00:00 John Ozuysal and Jason Barnard

00:58 DataPad’s Brand SERP

01:50 DataPas INC. Knowledge Panel

02:08 Kalicube Support Group

02:13 John Ozuysal’s Brand SERP and Knowledge Panel

03:49 Writing FAQs for Topical Authority

04:25 John Ozuysal's Approach to Writing Content for B2B Saas Websites

05:22 Disclaimer Content: Solve Problems with Your Product

07:03 How to Come Up with Topic Ideas

08:38 Images and Infographics for "How To" Content

10:14 Kalicube FAQ Content Analysis

14:23 The Benefits of Showing How Your Product Works to Potential Clients

15:35 Educate Readers with Your Content

16:55 Pitfalls and Drawbacks

17:59 Content Writing Tips from John Ozuysal

20:43 Desired Outcome Content

27:07 Homepage Content that Converts

31:44 Content Focused on the Current Solution 

34:33 Product-led Content Marketing

36:01 Passing the Baton: John Ozuysal to Josh Ramsey

This episode was recorded live on video February 7th 2023

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>