Chris Savage talks with Jason Barnard about brand affinity

Brand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity.

Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity.

Chris talks us through a plethora of topics - from faking brand identity to branding through cult of personality to building affinity with your audience.

What you’ll learn from Chris Savage

00:00 Chris Savage and Jason Barnard

00:36 Chris Savage's Knowledge Panel around the world

05:20 Wisita's story from it's initial challenges to its current success

12:52 Why Chris and his business partner didn't sell the company when presented with big offers

14:04 Would Wistia have died if they had sold it early on?

15:13 The problem with over-monetizing a company

16:20 A story about the power of brand identity

19:12 Is Brand Affinity fakeable?

20:33 Is it OK to present your brand by just being yourself, without a calculated approach?

22:14 How Tim Cook vs Steve Jobs

23:49 Brand Affinity - Wistia’s approach

26:30 Using video to connect with your audience?

28:53 Understanding your client - a practical and effective approach

31:58 Your audiences feedback VS their real needs and how that aligns with your company's mission

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This episode was recorded live on video January 20th 2021

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>