Melissa Fach talks with Jason Barnard about content-focused Google updates.

Long gone are the days where the number of inbound links would mostly determine a webpage’s position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content.

https://www.youtube.com/watch?v=o02U8T2Q1wk

In partnership with Wordlift

What you will learn

0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of Content Hubs11:29 Featured Snippets as a sign of Google's trust, and zero-click searches14:41 Google's purpose with “Your Money or Your Life” search quality ratings16:08 How to improve one's authoritativeness17:00 Can Google identify authors by their writing style?18:03 AI-generated content - it lacks a human soul20:45 Melissa describes her most successful written piece on Semrush21:23 How important is tone and engagement for Google?22:30 Takeaways and hints from the last Google update24:44 The importance of headings and structuring content correctly26:58 Melissa's tips on how to write a great piece of content30:56 Google's shift towards a more content-focused engine in 202034:01 Matching intent for your audience and for Google