Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard


Google’s Reaction to the Link Tax (Andrea Volpini with Jason Barnard)

September 28, 2019

Google formalised its reaction to the Link Tax on 23rd September. I was a bit confused. Luckily Within Andrea has already figured it out and gives me the rundown / lowdown on the EU copyright Directive, Google's reaction to it and the practicalities for publishers… Google News publishers are opted in by default, other publishers are opted out by default. Search Console gives publishers he means to control this. Schema markup is the solution if you want to opt-in and yet keep your rich results. Could this perhaps even be an opportunity to take control of our content? Brilliant !