Brno is the Eindhoven of the Netherlands... or perhaps Steven is getting mixed up... the Czech Republic. Steven's personal site doesn't have any pictures of unicorns but Steven still manages to give it a positive spin. Teaching SEO comes down to providing the basic pieces and then sending the pupil off into the world to master SEO by: doing, trying, making mistakes and learning from them. Steven's advice: Be a critical thinker and you'll pick up the pieces of the SEO puzzle along the way, and each individual should put those pieces together in the way that suits them and thus build their own unique "SEO puzzle" in their minds.

BUT, after that great start, Steven gets carried away: SEO is like pancakes and SEOs are like children... And some well-known SEOs talk rubbish (no names are mentioned, though - with no editing required :)