Ep. 189: June Mastermind Replay

Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

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Ep. 189: June Mastermind Replay

June 19, 2020

How are you posturing yourself to pick up business after COVID-19 dies down?

Are your buyers actively looking for a deal?

Do your sellers call you, wondering if they should list or not?

Are you still stuck at home, just waiting for stay at home orders to end?

Or are you worried about taking action, and then being known as “that agent” who is taking advantage of the situation, or looks greedy?

These are uncertain times!

The one thing that is for certain is that your actions today will impact your business tomorrow, and you can posture yourself for success!

One of the themes that came up over and over was the concept of controlling the narrative: that doesn’t mean that you’re a control freak! But instead of being controlled by uncertainty, you’re stepping up and making a plan!

You’re teaching your clients what to expect, and how everything will go! You’re finding completely new ways to market, and even completing sales virtually!

For this month’s mastermind meeting, I brought in Timothy Burch and Susan Talarico to share their perspectives on what they’re seeing. While they are both in dramatically different markets (the Hamptons and Scottsdale), they are seeing some trends in the markets, and posturing themselves for success!

Ready to dive in and make a plan for how you can control the narrative? You won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the June mastermind meeting!
The facilitators take time to briefly give a market report, and what they are seeing in their markets, and what makes their market unique.
One of the best things that you can do during an unstable market is take time to control the narrative! Learn what’s going on, and how you can help serve others through it!
Tim shares how he took time to reach out to people: not for sales, not for transactions, but to simply reach out and check and see how people were doing during COVID!
By taking time to serve, he’s ended up with 3 incredibly busy months!
How can you make a sale without ever making physical contact? Tim shares how he’s virtually sold multiple houses during COVID, and never even met the buyers face to face!
Facebook can be like an online cocktail party - you can’t just post a house there and hope it sells, you have to connect with people!
People aren’t just buying the house, they are buying the community, and the surroundings, and the atmosphere! That is what you need to sell!
Resort and second home buyers aren’t being practical: they want to buy a lifestyle.
The group talks about what drives people to buy a second home.
How do you handle the “should I list my property” questions?
Don’t be delicate about things: be business oriented!
People are talking about buying homes. You’ve got to be ready to help them!
The group talks about home pricing after COVID.
People who have been going to see houses during COVID had to be vetted before they ever set foot in the house, so they are qualified and ready to make a decision!
Tip: many buyers today think they’re going to get a deal after COVID, so expect a low offer and plan accordingly!
So what’s your game plan post-COVID? The moderators and Tom discuss.
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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

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Selling the Dream is a podcast made by and for Second Home and Resort Realtors. Every Friday, you'll hear an in-depth interview with an industry rockstar, and a short real estate tip from Tom Tezak every Tuesday!