Second in Command: The Chief Behind the Chief

Second in Command: The Chief Behind the Chief


Ep. 254 - Vivid-Vision: A $250,000 Idea That Can Transform Your Company

February 16, 2023

Today’s episode features a presentation Cameron gave called Vivid Visions, in which he outlines the reasons why vision statements just don’t work. In this presentation, Cameron offers evidence of why the standard, single-line vision statement simply doesn’t work. He offers anecdotes about a high-profile sports psychologist who tried to apply the concept of visualization to […]


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