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SearchChat Podcast: Gartner Predicts the Death of Personalization
Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline. Irresponsible use of personal data continues to unnerve consumers. But if consumers increasingly expect companies to know them, how can personalization be dead? This podcast episode explores personal data and the possibilities for anonymous data. Steve Zakur breaks down the assertion […]