SMC: School Marketing and Communications

SMC: School Marketing and Communications


189: Measuring return on investment for school marketers

September 01, 2021

This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave!