Modern Marketing Engine podcast hosted by Bernie Borges
How This Omnichannel Marketing Strategy Enabled Success in 2020
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy.
Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran.
In this episode of The Modern Marketing Engine podcast, I dive into what a B2B to C organization does when their target market is both distributors and consumers and how this affects the customer experience.