Tristan has been running webinars but the show up rate isn’t great. By implementing a genius tweak, he was able to build a fast lane that leads his customers directly to what they need.

This week in the podcast:

00:50 - Discoveries made while offline
01:27 - A simple explanation of the theory of constraints
02:25 - Installing a fast lane into your sales process
04:05 - Looking for great (not just OK) results
04:45 - The buying window: Green, orange, red
05:59 - 2 big offer mistakes
06:28 - Are you talking past the sale?
07:58 - One tweak to take a buyer from ready to red-hot
10:45 - Segmentation in action
11:44 - Lessons learned
12:59 - The action step
14:43 - Doing a launch? Consider doing this

 
Download the PDF case study
Tweetables:

Maximize the momentum you’ve built. [Click To Tweet]
Do you have a fast lane? [Click To Tweet]
 
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