Sales Lead Management Association Radio

Sales Lead Management Association Radio


Latest Episodes

Why Successful Acquisitions Need Marketing at the Forefront
September 06, 2019

Lauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom for marketers. In this episode of Revenue Rebels, we explore what happens in the first hectic mon..

Three Tactical Areas Winners Use - Podcast with Karen Hayward
September 04, 2019

  SLMA guest host and board member Dan McDade (recent CEO of PointClear) and now of Prospect Experience interviews Karen Hayward a managing partner of Chief Outsiders on the subject of what separates winners and losers in the revenue wars. The interview..

Recipe for Growth: How LeadMD Grew 133% Year Over Year
September 01, 2019

  Program host, Jim Obermayer, read a recent press release from LeadMD and what caught his eye was the 133% growth figure for their year over year sales so far in 2019.   “Why” is the question Obermayer asked the company.  The answer prompted the intervi.

What You Don’t Teach in Sales Training That Guarantees Failure
August 28, 2019

When sales reps are hired, they are often tested for sales skills and personality traits. References are checked, previous employers called, they are trained on the products and considered ready to sell. Yet, the number one skill is overlooked: the abil..

Ignorance is no Excuse, Content Does Have a Measurable ROI - Pamela Muldoon
August 14, 2019

In this interview with Pamela Muldoon, Revenue Marketing Coach with the Pedowitz Group, we find out that content does have a measurable ROI.  Really, it does. To hear some marketers complain, the ever ravenous bottomless pit of content consuming ne’er-do.

Where to Start on Social Media to Avoid Mistakes and Burnout
August 05, 2019

As the Global Communications Director at inRiver, Erika Goldwater manages the strategy and execution of the demand generation, communications, social media, and content marketing programs. She has extensive experience in several companies and has learned.

How Empathy from Marketers can Improve Marketing & Sales Alignment
August 01, 2019

  This month on Revenue Rebels, Rhoan Morgan welcomes two guests from Lola.com, Jeanne Hopkins, CMO & Ryan Ball, VP of Sales. This episode will provide listeners with tips for improving alignment between two of the most important business functions–mark..

Why Sales is Surrendering the Pipeline to Marketing
July 23, 2019

The sales pipeline, aka the sales funnel is the long-standing measurement of the past, present and future for a company.  In the not too distant past marketing dumped demand into the beginning (top) of the pipeline and sales took responsibility for the ..

How to Measure Event Performance
July 17, 2019

Events, trade shows, corporate showcases, and user events have grown dramatically in the last five years. And yet, the need to measure event performance beyond the ego boost of having the event is often evasive. The C-suite wants to measure the ROI for ..

Realistic, Effective Content Marketing tactics ANY Company Can Implement.
July 09, 2019

This is part 2 of an interview with Kristy DelMuto, VP of Strategic Marketing at LLR Partners. If you missed the first interview, we suggest you listen to it here. This continuation goes into specific tactics. Some of which your team can EASILY help you..