Now is a kind of a gut-check for every community out there. As Coronavirus impacts nonprofits, groups, downtowns, and organizations, it's interesting to see the growing divide that's now being exposed: Some are being innovative and rethinking how they can deliver their programming and events by livestreaming, utilizing videos, or webinars in 2020. And then there are others simply throwing in the towel on programs and events. OK, I get it it: maybe some activities have significant logistics and no other way to proceed than being in-person, so cancelling makes sense. But the intent of this podcast episode is aimed at smaller organizations. Like downtowns, small nonprofit community groups, environmental organizations, etc. What's shocking is seeing so many activities being cancelled and thinking to myself: "Really? They couldn't find a way to do that online on some scale in 2020?" The takeaway is this: Audiences are missing you! Come July, they will REALLY missing you. You cannot afford being absent in their lives. So take a step back and think before you cancel. There are potential alternatives. Everyone is stuck at home and craving ways to stay connected with their favourite community groups and places. Innovative and progressive groups, downtowns and communities are REALLY standing out now Behind-the-times communities are REALLY being exposed now.