Rooted In Revenue

Rooted In Revenue


Latest Episodes

Correcting the Disconnect in Your Customer Service
June 30, 2021

If someone is completing a form, you never want your customer to take any action that they don't know what's next for them. They need to know what's next and how long it will take. This is just one ti

Vetting Your Network Security Vendor and Locking It Down.
June 21, 2021

What are the questions you should ask before you select a network security advisor? What should you ask yourself? What are your accessibility needs? Be sure to include the factor of your team's cell p

Time for Security Review to Continue #WFH or Hybrid
June 16, 2021

When we all were sent home suddenly, not everything was ready for this transition, including the security of the workspace we were cobbling together at home, in closets, on kitchen tables, our cars, c

What you need to know before going after an International or Global Market
May 05, 2021

Today, I am interviewing Craig Ostbo. I met Craig because Nina Hambleton, who was on our team, everybody loves Nina. She said, "You need to interview my professor because he's the real deal. And he kn

What if the old audience is still enjoyable, but not as profitable?
February 24, 2021

"I understand that your clients are your gold, and I'm not going to do anything to tarnish that." Doug C.  Who is your ideal client? do not be afraid to truthfully state it. Everyone is not our client

No lead should be ignored, but not all leads should be sold to.
February 17, 2021

Continuing our discussions with Ledge on ways to quickly jump start your sales team, and ultimately your company's revenue and joy he tackles good vs bad leads and why they all need to be addressed. H

Keeping Your Event Attendees Engaged and Wanting More
August 05, 2020

Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a tr..

Tucking Away Emotion to Build Your Invincible Brand
January 27, 2020

Until you address the emotion in a volatile situation with compassion and respect, you will not diffuse a situation and may do more damage raising the intensity to a blistering crescendo. This is the continuing conversation that started a couple of week..

Crisis Readiness Equals Freedom - 3 Steps
January 13, 2020

When I think of peace of mind in business, it comes from being prepared for the expected, as well as the unexpected. It's not all sparkle ponies, unicorns and laughter. Bad stuff happens. What we do to respond in those moments as leaders and team member..

Generate Revenue From All of Your Passions
August 28, 2019

Susan's guest is Richard Moore. Not only is he a successful architect, but he's a graphic artist and product designer. Richard talks about the unexpected lessons learned when he started mass producing products. With over 100 SKUs, he's been able to succ..