Nolen and Jason of The Roofing SEO Podcast forecast bold SEO predictions for roofing companies in 2023. Q4 of 2022 was perhaps the most disruptive SEO era in recent memory with the emergence of Google's Helpful Content Update, Bing's adoption of ChatGPT, and other AI technology advances. So check out our predictions for 2023:

Google Will Devalue Blog-Heavy Roofing Websites

Google has already started devaluing roofing websites with thin content, including low-quality blog posts. We predict that Google will turn the knob even further. Many roofing companies publish hundreds of blog posts that bog down Google's index with worthless, regurgitated content. An alternative content solution is DataPins, which we offer.

Google Will No Longer Monopolize The Search Engine Market

Microsoft's investment and implementation of ChatGPT into Bing will increase its search engine market share, loosening Google's longstanding monopoly on the industry. While Bing is unlikely to reach Google's dominance, it has generated enough buzz to prevent Google from continuing its monopoly in 2023.

Roofers Will See an Uptick in BS Sales Pitches from SEO Companies

The emergence of AI technology will provide some great features for roofing companies. But, unfortunately, it will also prompt a slew of BS sales pitches from digital marketing agencies. They will prey on the part of the brain that fears missing out on a trend (FOMO) so that you react emotionally instead of logically. Or they might sell you AI content (whether they reveal their method or not).

EEAT Will Become More Significant

Because content is more accessible to mass production, the EEAT signals become even more critical. Your experience, expertise, authoritativeness, and trustworthiness will separate you from other roofing websites, not the amount of published content. The best way to demonstrate EEAT on your website is through social proof content from DataPins.

Learn more at https://www.roofingwebmasters.com/