About half of all roofing companies have a "name" problem regarding Google ranking. You might be surprised by how Google's algorithm views your company name. In this podcast episode, we will answer the following questions:

• Should you change your roofing company name? 

• How to pick the best roofing company name?

• What to look out for regarding ranking

Remember to consult with a lawyer for specific questions regarding names and trademarks.

You might wonder what the problems are with roofing company names and Google. Suppose Google thinks your name is the same as another established roofing brand. In that case, the established brand will acquire much of your traffic.

Another factor to consider is topical authority. For example, does your company name include the word "roofing," or does it have something like "construction" instead? If the latter is true, you might lose out on topical authority, suppressing your keyword rankings on Google search and Google Maps.

Nolen Walker and Jason Landry of Roofing Webmasters answer these questions and more on The Roofing SEO Podcast.

Learn more about how these concepts apply to domain names here: https://www.roofingwebmasters.com/choosing-roofing-company-domain-name/