When marketing your business you want to be able to identify
metrics to measure success, but they differ.  When you're
launching a new business or product, you want to be able to
identify a run rate, meaning, the average revenue expectations for
your product or service.  When you're marketing, you need to
identify a run rate for your multiple marketing channels.  In
marketing, not all things have the same rate of impact.
 Knowing that upfront will save you a lot of frustration.
If you're operating a blog for SEO or affiliate revenue, it's
going to take longer to recognize the revenue from those efforts
compared to if you were doing a direct response email promotion.
 In short, the crops of what you sew don't all harvest at the
same time.
It's important that when you're setting up multiple marketing
channels you don't delay for the sake of waiting for all of them to
be "perfect" and ready to go.  For the marketing channels that
will take longer to mature and recognize revenue, get started ASAP
and improve as you go.  SEO for example will take at least 3
to 6 months to make a difference, so get started now!  Don't
let yourself get stuck waiting for perfection.  Surviving in
business isn't perfect, it's sometimes very ugly, gritty and
brutal.  The more dents, scratches and scars you wear are a
testament to your perseverance.

Dream Big, Live Bold and Turn Your Idea into Actions at
http://idea2actions.com