The best way to find out where you're needed is to ask.  After a year of hosting Rhythm of Profitability podcast and coaching clients in various industries, I asked my clients where am I needed?  What have I done to help you?  The answer I received was amazing because everyone said that same thing.  You help me turn my idea into actions.  Running a business sometimes you forget why people need you and where they need you.  You can get distracted, dilute your brand promise in a way that alienates people from understanding how to do business with you and at the same time pursuing work that is a shiny new object.  This week, I discuss this discovery for myself as I begin the process of rebranding my business to Idea2Actions.