The Word of the Kingdom that God speaks can be the promise of forgiveness, salvation, or any promise or word that God has spoken over our lives that is part of our inheritance.
Whether or not the Word itself brings forth life is all dependent on the kind of heart that it finds itself in.
In this teaching, Paul Dabdoub discusses the stony ground - the places where we're superficial in our beliefs and understanding of God where we can choose to quit or count the cost.
Matthew 13 - Parable of the Sower