If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Most businesses have a love/hate relationship with marketing and advertising.On one hand, you need your name in front of prospects to get new customers. On the other hand, most businesses see marketing as an expense.Which should never be the case.Marketing should be an investment that generates a positive return.Today we’ll share an example of bad marketing as well as a process that works to provide a positive return, give some good marketing examples and map out the typical buyers’ journey.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:01:00: Books of interest00:05:01: Today’s topic: Everything you’ve learned about marketing is wrong!00:05:24: An example of bad marketing00:07:46: People research a long time before buying00:10:05: Use lead magnets to stay top-of-mind with your leads00:12:20: An example of one of David’s clients00:16:28: Understand the buyer’s journey00:19:50: How long should you contact a lead? See acast.com/privacy for privacy and opt-out information.