Allen Jordan is an innovative, results-orientated marketing technology expert with more than twenty-five years of proven experience in providing solutions to business problems, Allen Jordan has been instrumental in creating and managing search marketing and online reputation management strategies for clients wishing to increase their revenues, online traffic and maintain a positive brand image.

Allen has worked directly for several notable customer products, financial services and consulting companies such as Union Carbide, Beneficial Financial, Gartner Group, Sony and UBS among others. Since the early 90's he has been exclusively involved in Internet and Intranet design focusing on marketing and content management systems. Prior to that, his technology background was in IP based design used in ATMs and loan transactional system. He has consulted at AT&T, which possess one of the world's largest marketing databases. His Internet expertise has led to interviews by multiple media outlets such as CNET,MSNBC, New York Times and New Jersey Star-Ledger.

Allen holds an MBA from New York Institute of Technology in Information Technology, an Executive M.B.A. from Columbia University in Sales and Marketing, a Master Certificate in Internet Marketing from University of San Francisco, and additional certifications in Search Engine Optimization, Reputation Management, eMarketing, Social Marketing, Professional Internet Marketing and is a Certified Ethical Hacker.

In this interview, Allen talks about:

What Google is
The difference between free and paid placement in Google results
How to write a focused search engine ad
How to always know what people are saying about you and your business online

And more...