You've probably heard the saying about college professors, "Publish or perish."  Like it or not, the same could be said about experts. And fortunately, we're in a world where getting out information out to the world is easier than ever. But how hard should be push? In this episode, I share a story about something that happened just this weekend, at a podcasting event I attended with Dave Jackson from School of Podcasting. In this story, his "sale" just happened, because the customer was already pre-sold on Dave, even though the two had never met before. This is something that can happen to everybody, even you. But you've got to get confortable letting people know you exist. Want to do this via your podcast? Visit BigPodcast.com for help. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).