In this episode, we are joined by James Stanford, Managing Director at Fitzroy Health, to discuss their new research study on the generation of non-traditional streams of revenue by hospitals and health systems. Highlights of this episode include: information about the study that interviewed leaders across over 74 different health systems and academic medical centers, why alternative streams of revenue at hospitals is important for struggling operating margins, what three classifications were used for revenue optimization strategies, advice for hospitals and health systems looking to develop their own alternative streams of revenue, and more...