How can financial advisors balance the need for creativity and engagement on social media with the strict regulatory requirements set by FINRA and the SEC? In this “Coffee Break with C2P,” host Kalem Mackey, CFP®, BPC, Executive VP of Insurance Distribution and Partner, leads this important discussion with C2P team members, Dustin Anaas, Compliance Analyst, and Ericca Rivera, Paid Advertising Specialist & Social Media Coordinator, with additional insights from Dave CFP®, EA, BPC, President and Founding Partner. Collectively, they emphasize the importance of planning and pre-approval in maintaining a compliance-friendly yet engaging online presence. They also discuss the growing use of user-generated content (UGC) in online engagement, evergreen vs topical content in marketing strategies, and opportunities the new SEC marketing rule changes provide to advisors.

Resources

Opus Clip — AI-powered Video Repurposing

SEC Marketing Rule Updates Blog

Alison Wealth Management — Website Example

FMG — All-in-One Financial Advisor Marketing Platform